OLED TVs are nothing new since Sony launched its XEL-1 back in 2007. Still, the LG prototype that will be on display in the upcoming IFA trade show in Berlin is a different beauty altogether. First of all, this Korean entry is a sizeable 31-incher claiming the title of "world's thinnest" OLED TV, measuring just about one-tenth of an inch. Secondly, this sleek panel supports 3D playback just like the LG LEX8, LEX9, and PX950N 3D TVs that will also be on showcase at the September 3 trade fair.
The only problem is that this is one drool-worthy display with a price tag that will probably be tough to stomach. How do we know? The chaebol's 15-inch EL9500 OLED is already retailing for $2,500 here in U.S. You can bag a 50-inch Panasonic 3D plasma TV for that kind of money.