Yes, it's a marketing gimmick, but it's a darn good one.
Japanese monitor maker Eizo has released a pin-up calendar of provocative X-ray images where see-through models are posed in highly suggestive poses.
The stiletto heels are a nice touch.
The company wasn't trying to create social commentary. It says it just wanted to catch people's attention. Mission accomplished.
The company says it used computer graphics instead of real models and in the process proved that beauty can be more than skin deep.
Eizo sells monitors to the medical market, as well as the publishing industry and air traffic controllers.
This article originally appeared on CBSNews.com.