LCD TV makers are going all out to promote their 3D panels, and the upcoming World Cup 2010 tournament is a perfect avenue for that. Sony will be setting up Sony 3D Experience Pavilions in seven countries, including South Africa, the host nation. Now, these aren't going to display "live" matches, but instead will show highlights of football games. Given how football-crazy the world will be, we're sure many will head inside the structures to get a feel of Sony's 3D TVs.
It's a pity none of the cities hosting the pavilions (Berlin, Mexico City, Paris, Rio de Janerio, Rome and Sydney) are in the U.S. But since Sony will have access to these video clips, we're hoping they will eventually be used to demonstrate the company's 3D TVs in shops across the U.S. For those heading to South Africa later this month, look out for these pavilions that will be located near some of the World Cup stadiums.