It's been a few months since we've heard anything from Ricoh. That product, the GXR, was very original compared with what the company has announced Wednesday, the CX3. However, that's not to say it's not worth checking out.
The CX3 is a compact megazoom using a 10.7x 28-300mm-equivalent lens, a 10-megapixel backside-illuminated (BSI) CMOS sensor, 720p HD movie mode, and a 3-inch 920K-dot LCD. The camera does many of the new shooting options available thanks to the BSI CMOS sensors including high-speed burst shooting at 5fps at full resolution and improved dynamic range and low-light modes that take several images and combine them into one photo.
What Ricoh brings to the table is its advanced noise reduction methods and a handful of unique shooting options. For example, the CX3 features a multipattern auto white balance that can simultaneously correct for different lighting conditions in the same photo doing the same for color that multipattern metering does for exposure.
The camera also has a multitarget autofocus setting that will snap off five rapid shots focusing on five different subjects and you can choose later what subject you want in focus. Plus, the macro function lets you shoot as close as 0.4 inch to a subject.
The CX3 doesn't come cheaply, though. Available in February in black, violet, and two-tone pink/gray versions, the price is going to be about $440.