Anatomy of a Hello Kitty toy

(Credit: Dr. Romanelli, Medicom Toys)

And so, the enigma that is the Hello Kitty phenomenon continues--this time with the release of the Anatomy collection by designer Darren Romanelli, aka Dr. Romanelli, in collaboration with Medicom Toy.

Any gut feelings you may have about the silent one's unexplainable success are put to rest with an anatomical peek at the feline's (rather inaccurate) inner cavity, which is, how shall we put it? Uber cute! So now we know the truth, and it's all powered by a kawaii (Japanese for cute) red heart and what seems to be four saccharine sweet kitty clones.

It's just too bad you can't pop out the innards, so you can rearrange them any which way you like. Due out November in Japan.

(Source: Crave Asia via High Snobiety)