October 20, 2009 2:19 PM PDT

First impressions of Apple's new 27-inch iMac

by Rich Brown
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Man, that's a nice screen. We're tempted to end here, because on the shelf next to any other all in one, the $1,699 iMac and its 27-inch, wide-screen, LED-backlit display might be all shoppers need to see. The updated specs sound great, but in terms of pure screen real estate, no other all in one on the market right now can compete with the new higher-end iMacs.

Apple's new $1,699 iMac and its imposing 27-inch wide-screen LCD.

(Credit: CNET/Sarah Tew)

The screen overwhelms the new iMac's other features. The long-desired SD Card slot is of course welcome, but hardly innovative. Adding video input support to the mini DisplayPort jack is also intriguing, but falls a bit flat with the required dongle not included in the box. The new wireless mouse and keyboard have strong design, and the touch-sensitive mouse is intuitive enough as a basic click-and-scroll device. Lateral scrolling and other touch features were less satisfying in our thus far limited hands-on time.

We appreciate Apple's brute force approach to boosting the iMac's performance, but bringing quad-core to this price range might have satisfied the diehards. We imagine the new iMac and its 3.06GHz Core 2 Duo chip will fly past HP's new TouchSmart 600, and possibly also Gateway's new One ZX6810-01. The Core i5 and Core i7 options, though, make the $1,999 iMac very compelling, and they would have been doubly impressive at $1,699. Perhaps the next refresh.

What we don't miss in the new iMac are some of the more trendy all-in-one features. Blu-ray, touch screens, and wall-mounting can all be useful, but they tend to get marketers too focused on our "digital lifestyle." We're glad to see Apple keep the iMac grounded in its computing roots.

We hope to review all four of Apple's new iMac configurations, and we expect the 21.5-inch $1,199 and $1,499 versions will face tougher competition from their Windows counterparts, some of which have larger screens and aggressive pricing and features. On the higher end, the 27-inch iMacs are more difficult to overcome if your competing product is locked in at 24 inches.

Testing is underway on the $1,699 iMac. You can check back with us tomorrow for the full review.

Rich Brown reviews desktops and various other components and peripherals for CNET. E-mail Rich.
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Add a Comment (Log in or register) Showing 1 of 3 pages (84 Comments)
by EarthToApple October 20, 2009 2:46 PM PDT
Awesome possum thanks for the quick video tour.
I placed an order for two of the i7's this afternoon to replace my aging G5's, needless to say I am pretty excited to see how these will preform.
Reply to this comment
by Mr. Dee October 20, 2009 3:42 PM PDT
I guess its not a recession.
by tipoo_ October 20, 2009 3:48 PM PDT
Send me your G5's


I'll start an antique museum :-P
by mike1700 October 29, 2009 6:58 PM PDT
Last week my 4 year old G5 had 2 thin vertical lines, purple and turkoise pop up . This was not in my plans or budget and I think Im screwed. Any chance of you donating your old G5 to myself and my charity for a tax write off?
Thanks.
Michael@Tomorrowskidz.org
by molotov October 20, 2009 4:07 PM PDT
Is it compatible with Nook?
Reply to this comment
by mpitogo October 20, 2009 4:26 PM PDT
Bang for the buck at $1199 for the 21.5" 1920x1080 LED backlit IPS screen, fast processor and max memory possible make it a sweet deal.
Reply to this comment
by z05m October 20, 2009 5:07 PM PDT
I have the previous Gen 24" iMac but this new LED Backlit 27" looks so sweet. Arrrg... I want it but it would not make economic sense since my iMac is roughly over a year old. The Quad core would be amazing for my video encoding though... Hmmmmm. I think I might create a new need :)
Reply to this comment
by Assais October 21, 2009 12:04 PM PDT
that's what you get for buying apple


[CNET editors' note: Personal attack deleted]
by george_liquor October 21, 2009 12:07 PM PDT
Thar be trolls here!
by grad98cofc October 20, 2009 5:45 PM PDT
I am SOOOOO glad I waited...I almost bought a 24in on Sunday. I decided to do a little more research, and BOOM! New product Tuesday! Wow, I got really lucky I suppose.
Reply to this comment
by Assais October 21, 2009 12:04 PM PDT
why don't you use that money to help poor people in africa instead of buying a computer

[CNET editors' note: Personal attack deleted]
by Big_Alsie October 21, 2009 12:37 PM PDT
@ Assais, poor people in Africa? how about poor people in the US?
by thydavidcome October 21, 2009 12:44 PM PDT
Poor people in USA = Have food, clothing, etc.

Poor people in Africa = No food, no clothing, lucky to get water.

Priorities.
by Gadget70 October 21, 2009 1:46 PM PDT
@Assais, why don't you go spend time working at a food bank instead of trolling on websites loser
by pickles319 October 21, 2009 1:53 PM PDT
@Assais

Helping poor people in Africa will not help our current economic situation. If anything it will just make it worse if we send millions of dollars out of country where it is no use to us.
by zLeed October 20, 2009 7:56 PM PDT
I may be a windows user, but man, that screen size is crazy...
(for me it is, since I usually deal with 15-17 inch screens)
I guess that's pretty impressive...
Reply to this comment
by VS_Dude October 23, 2009 7:15 PM PDT
That's the nice part about being a Windows user - you can just buy yourself a large monitor! Plus you get to decide which company produces the best one for your price range! Long live choice!
by dglenn157 October 24, 2009 6:13 AM PDT
TO VS_Dude
Not all Macs are 'all in ones'.
by Yelonde October 20, 2009 8:10 PM PDT
My local apple store has a trade-in-program. Hopefully, I can trade in my old 24-inch, and upgrade to the new 27 inch. 2560x1440 vs 1920x1200, in addition to a quad-core is looking like an extremely friendly upgrade.
Reply to this comment
by pauldb October 20, 2009 8:22 PM PDT
I can't imagine having to get rid of my 30" monitor every time I want to upgrade my computer. What a total waste. Nothing about Apple products every makes sense to me. Just as many Mac users can't make sense of anything but Macs. Thankfully we both have a choice.
Reply to this comment
by molotov October 20, 2009 8:48 PM PDT
Yeah, its like they choose to be ripped off every time a new iMac comes out. But but but the new screen is backlit! Do you know how cool it is to say BackLit to your friends? Its effin back-lit! Can you believe it? Fricking back and lit and at same time! Pathetico
by davidwarren October 20, 2009 9:11 PM PDT
Sell the old one?
by spcopsmac October 21, 2009 5:12 AM PDT
Well you know you could get a mac mini? For $499.99 you can get a desktop that runs both windows and mac and is now upgradable. With similar configurations form dell or hp it would cost you at the very lease $200 more for the same performance the base like mac mini provides. And Ive been testing windows 7 for 5 months now, its clean crisp and really quick. BUT same of virus problems, same old hang ups asking you if you really want to empty your trash or open your web browser.....Spent 20 min on it with a brand new updated virus definitions and BANG 3 viruses confirmed just from basic web browsing....Needless to say more people are going Mac because windows just keeps producing the same old crap. Get a mac mini and run windows and mac at the same time in fusion ware, the best of both worlds and the performance of a mac. Or you could go and buy a $500.00 hp and have it crap out on you in 6 months and be 100% out of date. Yes apple upgrades their systems offen, better and cheaper. But my 2004 powerbook g4 17" just sold on ebay for $850.00....no 17 pc laptop 5 years old would sell for more than 100.00
something must be right when Apple is more than 20% of the computer market now...and only after 3 years.
by b_baggins October 21, 2009 7:17 AM PDT
I call BS right now. I can guarantee you won't keep your 30 inch monitor longer than your computer, because a newer, cooler monitor will come out and you'll buy it.
by yurma October 21, 2009 8:08 AM PDT
i believe the mini display port means you can use the screen with a seperate pc.
by kangotang October 21, 2009 8:16 AM PDT
molotov:

The upgrade is the LED backlight over phosphor backlight - I'm not sure what you're talking about. The screens look much better.

Apple has a unique product, and they have proven time and time again that users will pay more for their computers. Sure there are die-hard fanboys that will buy anything Apple, but most Apple users buy Apple simply because it works better for them. Trying to slam a group of people based on their choice of computer is "Pathetico"
by honestly_disagreeable October 21, 2009 9:44 AM PDT
The 27" has video-in, it can be used as just a monitor. I'm glad they finally did this. Before this, it is true, it made no sense to me to get an iMac. Now that it can be used as a monitor, it's a lot more valuable. In fact, I envision using the actual computer in the iMac as a headless server while using the screen as the monitor for another machine.
by bmccorm2 October 21, 2009 11:05 AM PDT
@spcopsmac

I'll give you that the new iMac is fairly priced. If you configure similar models from HP or Dell they are roughly equivalent or maybe a bit more. But that is if you spec them out to the iMac. If you know that you don't need specific technologies, what is the case for buying it (ie, quad core proc for basic web browsing).

As far as your analysis of Windows 7:

"same old hang ups asking you if you really want to empty your trash" - this happens because your information will really be gone if you confirm (well almost). In my opinion it is better than SL just deleting it :)

"same old hang ups asking you if you really want to open your web browser" - i don't know which web browser you are using, but i would suggest using another one? I have never seen this dialogue box before - on any machine, mac or PC

"Spent 20 min on it with a brand new updated virus definitions and BANG 3 viruses confirmed just from basic web browsing" - I don't know what kind of (porn) sites you are visiting, but i find it hard to believe that you acquire 3 viruses so quickly WITH anti-virus protection. Myself, I have been using Windows 7 for about 8 months now WITHOUT any anti-virus and my system is as good as day 1. Theoretically i could have a virus (since i have no AV to detect it), but since there are no rogue processes or any superfluous use of bandwidth, I think it is safe to assume it is virus-free.
by QA_Tester October 21, 2009 1:24 PM PDT
@spcopsmac

First of all it's 13% not 20% and MAC/Apple computer have been around for a while longer than 3 year. Pleae get your numbers straight or don't bother posting. Also did nyou knowthat Apple laptops and desktops are nothing more thab PCs ith Apples verson of Linux kernel and Apple's cstom UI?
by dmcelroy--2008 October 21, 2009 2:07 PM PDT
To QA_Tester
Before you post things you should know enough to not just say surface facts. There are numerous differences between a "PC" and a Mac. First is the consistency and quality of the components inside. Dell plugs in whatever is cheapest on the day they purchase parts. Therefore the same model can have different components inside. Apple has the top reputation for customer satisfaction for a reason. They don't break and the Mac OS is a solid performer. User satisfaction is higher than any other company. How many competitors use LED screens for their systems? How many competitors only have one cable extending from the computer? The list can go on. The answer is NONE. It is the user interface and Mac OSX that clearly defines how different the Mac is from a Windows or Unix system. It clearly provides what users are looking for in ease of use, compatibility with peripherals, true plug and play, security, great base software, etc.

As for market share you can look at all sorts of data on this. In Laptop market share Apple is tops with nearly 30% marketshare currently. If you look at what students are buying to go to college - again the leader is Apple laptops. If you look at worldwide marketshare Apple does trail primarily due to marketing differences abroad and plain economics.
by Wingates October 20, 2009 9:25 PM PDT
It depends on how you see it molotov. If you have to buy a Ford every 6 months to get a better one, you might feel ripped off. But, BMW owners know that the resale value is high on the older models. I can sell last years MacBook Pro and get enough back to justify buying the latest and greatest. Anyway, the majority of people that talk about getting ripped off are those who can't afford it. 'Nuff said.
Reply to this comment
by Renegade Knight October 21, 2009 7:46 AM PDT
You have explained exactly why it's not worth buying used Macs. Insane used pricing.
by locohuge October 20, 2009 9:39 PM PDT
It's nice but I'll stick to my 26in (1920x1080) vizio monitor with all kinds of ports.
Reply to this comment
by FrostyD7 October 20, 2009 10:22 PM PDT
2000 dollars for a computer like that? You could get a PC with those specs, along with a 42" LCD TV, and still have money left over.
Reply to this comment
by kelmon October 21, 2009 12:40 AM PDT
Feel free to direct us to something comparable with an IPS panel.
by Yelonde October 21, 2009 4:15 AM PDT
that 42 inch only comes with 1080 p. Phail.
by cary1 October 21, 2009 7:18 AM PDT
for me, 27" doesn't giver much advantage over 24". If I need bigger screen to watch videos and stuff, I can also get a 1080p LCD TV. If I need bigger screen for higher resolution, I would rather buy two 24" panels for the same price as one 27".

Also, since you can't maximize a window in Mac, there's no point in going for a higher resolution monitor.
by Renegade Knight October 21, 2009 7:47 AM PDT
It's got better specs than the PC competition (Sony & HP). In this case the Apple tax isn't that noticable.
by josh81 October 21, 2009 8:22 AM PDT
Come again? Can't maximize a window? Why not? Sure, the green + button doesn't work like Windows maximize button, but you certainly stretch the window to fill the screen, if that's what you want to do.
by jcpov October 20, 2009 11:44 PM PDT
some advice. i plan on editing on final cut studio for shorts and possibly a film. whats the best imac to get for this?

thanks
Reply to this comment
by jpg27 October 21, 2009 2:12 AM PDT
probably the quad core model thats coming out in November. tho if you doing final cut stuff i would go for Mac Pro
by auramac October 21, 2009 12:24 AM PDT
I'd rather keep my aging G5 iMac than be stuck with today's top-of-the-line PC. It's the OS, the environment, and yes- more: I've finally waited long enough for a new iMac. I'll take the 27-incher, please.
With Logic Studio.
Reply to this comment
by kelmon October 21, 2009 12:39 AM PDT
Sold. That's a really nice update. The hardware is pretty nice on the inside but that screen is just amazing, particularly with the IPS panel. If this thing is close to colour accurate then I'd definitely get one next year.
Reply to this comment
by KandyMan114 October 21, 2009 1:13 AM PDT
Impressive specs; it's great seeing Apple finally incorporating some of newer components that are readily available for PC's.. not happy seeing the 9400M make it's return in the low end model and still, no Blur-ray.. oh well.. I picked up my mac around this time last year and I've seen the product line refresh twice.. I don't buy machines like their gaming devices. until mine crashes and burns, i'll hold out for now..
Reply to this comment
by hal1974 October 21, 2009 1:28 AM PDT
I've long been waiting for this iMac.
What is the secret of Apple's success? Been giving this a thought at our blog: http://bit.ly/1tbDBT
What do you think? You're invited to leave a comment.
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by planetjeffy October 21, 2009 1:30 AM PDT
I don't use Mac, but it is a beautiful machine.
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by Renegade Knight October 21, 2009 7:48 AM PDT
It's missing the touch screen and the keyboard is lacking. But yes it's pretty.
by dmcelroy--2008 October 21, 2009 2:10 PM PDT
Renegade...how is the keyboard lacking? For no cost Apple offers the wireless bluetooth keyboard or a full keyboard with a hardwire connection.

Who cares about a touch screen on a desktop model? The people that are going to use this machine won't miss it and won't want it.
by jpg27 October 21, 2009 2:19 AM PDT
The 27" backlit screen is a nice addition to the new iMac. I also like Apple's decision to offer wireless peripherals to the system. This frees up the use of more USB ports on the back of the screen. I'm a bit weary of apple's pervious mighty mouse so don't want to give that multi-touch mouse any praise just yet.
Reply to this comment
by LVExpo October 21, 2009 4:19 AM PDT
i am glad iWaited ;-)

just wondering now, how big the difference between the core 2 duo, i6 and i7 really is.

i will use my imac for creating websites, surfing the web, managing all my photos, music and videos . i don't think i will do much video editing. gaming not so much either since i have a Wii and PS3.

what do u guys think about the different processor types? what are u going to choose?
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by LelandHendrix October 21, 2009 4:28 AM PDT
It doesn't seem like bad a deal to me. All computer displays based on LCD are backlit, so I don't know why that would be a bug deal to anyone.

Now the backlight in this machine has just started using LED backlighting rather than the more common phosphor, which means it uses less electricity and looks better.

But this seems to be a nice machine and certainly a better value than the one it replaces.

And you can always use another monitor with it, just in case.
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