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October 20, 2009 12:40 PM PDT

Is Barnes & Noble's Nook a Kindle killer?

by David Carnoy
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(Credit: Barnes & Noble)

While information on Barnes & Noble's new e-book reader, the Nook, has been trickling out for several days, the company unveiled the new $259 device on its Web site Tuesday a few hours before the official launch event in New York.

As previously reported, the Nook, billed as the first Android-powered e-book reader, features not only a 6-inch E-ink screen but a color touch screen that allows you to navigate content and also can turn into a virtual keyboard for searches. At launch, no separate Android apps will run on the device, but Barnes & Noble says that one of the reasons it chose Android to power the Nook is because it's an open platform with a large developer community and that future apps are a possibility.

Like the Kindle, the Nook has a built-in 3G wireless connection (AT&T is the carrier) and a dictionary. However, the Nook also packs in Wi-Fi connectivity and a memory expansion slot--you get 2GB of internal memory, but can add up to a 16GB micro SD card.

It's worth noting that initially Barnes & Noble said the WiFi connection would only work in its stores, where Nook owners would have have access to exclusive offers and free browsing of complete e-books. But later a PR person emailed us to say that, "The Wi-Fi connectivity will also work on other Wi-Fi networks to give you access to browse and download from the company's digital store at fast broadband speeds."

The Nook does weigh an ounce more than the Kindle (11.2 ounces vs. 10.2 ounces) and can't match the Kindle's battery life (10 days vs. 14 days). And while it does play back MP3 audio and has a built-in speaker, it doesn't have the Kindle's text-to-speech feature or a Web browser.

That said, Barnes & Noble is touting one very important new feature: the ability to lend out e-books you've purchased to friends for free for 14 days. The company says that you'll be able to send e-books to a friend's Nook, iPhone, or iPod Touch, select BlackBerry and Motorola smartphones, as well as Windows or Mac PCs that have the Barnes & Noble eReader software installed on them. However, not all e-books will be available for lending.

At the launch event, Barnes & Noble reps weren't letting anybody touch the small number of working prototypes they had on hand, so we didn't get a chance to actually play around with one ourselves, though we did see demos of various aspects of the device. The color touch screen uses capacitive technology and seemed quite responsive (as for it being as responsive as the iPhone's screen, that was hard to tell). All in all, the device measured up quite well against the Kindle from a design standpoint, but what really sets the Nook apart is that color touch screen--it immediately catches your eye and represents a clear competitive advantage.

The Nook is due out toward the end of November, with Barnes & Noble prominently featuring the device and its accessories (mostly protective covers) in its brick-and-mortar stores. The company is also taking pre-orders on its website and the first 10,000 buyers will receive a free e-book copy of Malcolm Gladwell's The Tipping Point (Gladwell made a brief appearance at the launch event).

We don't expect a review sample to materialize until shortly before the unit ships to the public, but as soon as we get our hands on one we'll give you the full rundown. Until then, feel free to post your own comments based on the specs and images (check out the slideshow below).

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
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Add a Comment (Log in or register) Showing 1 of 4 pages (135 Comments)
by iff2mastamatt October 20, 2009 12:50 PM PDT
^^^ Good book, 1776.
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by mr-dave October 20, 2009 12:58 PM PDT
Nice looking device, a lot more attractive then the kindle but still pricey when you figure you'll have to spend $10 a pop for a book on top of the initial purchase price. To get these to take off they need to make e-books available months before the regular addition and come down on the price. The sharing feature is nice as is the added memory.
Reply to this comment
by Thetobster October 20, 2009 2:04 PM PDT
The last time I checked, Barnes and Noble was charging full price for their ebooks for the iPhone. Unless they match Amazon?s lower prices, I am not interested.
by toomath October 20, 2009 2:24 PM PDT
getting books to market faster could be a major draw for ebooks - right now there is a long delay even after all editing is complete. That seems unnecessary given the techology.
by saxcb October 20, 2009 2:36 PM PDT
Its the same model as the ipod. I think I bought my first ipod for $300 and paid $9.99 for every album. I guess the biggest difference is that I'm used to getting my books from a library for free, whereas I've always paid for my music...
by Daniel862 October 20, 2009 8:22 PM PDT
Actually, I think there are going to be a TON of free titles, starting with the Barnes & Noble Classics series.
by make_or_break October 21, 2009 5:37 AM PDT
It'll be interesting to see what the impact of WalMart's $9.99 book pricing will do to the competition. Of course it's just WalMart being WalMart, willing to take a loss leader pose and cut into their cash reserves in order to crush their retail opposition. But with hardcopy books priced @ $10 per, there's going to be a LOT of pressure on Amazon, B&N, Sony and all other e-book outlets to push pricing lower. Traditionally buying e-books versions saved a buck or two over the read deal (in hardbound form; less against mass-market paperback), so if WalMart is trying to take market share in order for others to stave off the Walton power play their own pricing is going to have to be adjusted downward as well.

Of course WalMart is banking that pulp still has plenty of life left against the onslaught of electronic versions.
by xcrystalnicole November 26, 2009 6:10 PM PST
i work at barnes and noble and not all books are 10 dollars a pop.
500,000 titles are free, and that is not just classics, there are also contemporary titles including james patterson.
there are thousands of books under 5 dollars as well.
you can browse the ebooks available on bn.com.
not all the free ebooks are listed under the free ebook tab for some reason, but i have found ebooks that are free just not listed under the tab. i'm assuming it's a website error.

i assure you that when it comes to selection, nook has it. 1 million + titles and 500,000 free. more magazines and newspaper availability. i mean, at least nook has the dallas morning news available (which is where i'm from). kindle doesn't.

the new release date is dec. 7. we're sold out of preorders for the holiday season, but live units should be in stores dec. 7.

however, that is subject to change. it has already.
by Jarom05 December 2, 2009 11:08 AM PST
Here what I see. Nook needs the internet browser if for nothing else to check email. Wi-Fi only works at B&N? Come on Not everyone can just drive down to their local store to get a book. And why would they, they can get it for free from the public library. Sony does, but no Wi-Fi. are they going to offer software updates? Why spend $250 for a reader that is out of date a year later? They all seem to want to make thing more convienient, but all three seem to have some fatal flaws. Maybe next year. Kindle 2 not having access to public library files and not having expandable memory, DEAL KILLER, NOOK not having WI-Fi and not having access to internet orpublic library, DEAL KILLER. Sony more money, no Wi-Fi, big bulky and ugly. DEAL KILLER.
by clamenza October 20, 2009 1:08 PM PDT
Good competition but still not different enough to popularize such devices.
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by hansmeinz November 30, 2009 5:48 AM PST
I think that nook coming to the market will help make the market larger, and it will help the devices become more mainstream. I found a comparision between the Nook and Kindle 2 incase anyone is having trouble deciding which one they want.

http://www.yourhelppage.com/index.php/showdown-kindle-vs-nook
by tkchan October 20, 2009 1:09 PM PDT
Nice. Wonder does it have a built in dictionary similar to the Sony's Touch Reader. I've been holding off purchasing that to see how this device compares to the Sony ones. Given that it is built on top of Andoid, I can foresee being able to read email/web-browse/other apps on here.
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by dcarnoy October 20, 2009 6:09 PM PDT
It has a built-in dictionary.
by john94857 October 20, 2009 1:11 PM PDT
I have asked this before and will ask again - where can we get more info about the format and DRM aspect of B&N's ebook? That is a critical part of the consideration.

After all, the reason I hesitate to get a Kindle is due to the closed eco-system of the Kindle system, which makes Amazon the gatekeeper in that case. I hope that is not the case with B&N's ebook.

The irony is that Amazon does have an awesome MP3 store that is DRM-free with a large selection and often good prices. Yet that is a completely open format, which is preferrable.

On the note about Amazon, I recently came across an interesting table that details the discounts on Amazon.

It is at http://www.uberi.com

Maybe someone will find it useful too. While you are there, I would suggest checking out the "Amazon Filler Item" among other things there when you get a chance. It's quite amusing.
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Also, when will we see an eBook based on OLED screen? That would be beyond cool. Wikipedia has some pretty good info on OLED.
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by Mergatroid Mania October 20, 2009 1:43 PM PDT
I agree. Before I would pay that whopping amount for an e-book reader, I would have to know that I can download books and text files from anywhere. If you can only download content from one site I just wouldn't be interested unless the reader was a heck of a lot less expensive.

Some of these companies expect you to not only pay a very high fee for the reader, but then be locked into the company for all of the content. If they want to lock us in then the reader should be subsidized like cell phones are. I would actually expect a free reader if the arrangement is locking me into one content source. They should make you pay $100 for the reader, and then the first $100 worth of content is free.
by WarnerYoung October 20, 2009 1:48 PM PDT
I'm assuming they'll use the same ebook format as eReader.com, which they bought a while back, since that's what they seem to be offering currently in their ebook store. The eReader.com format is based on the old Palm OS PDB files. They're encrypted and have what I consider to be fairly light and not-too-onerous DRM: the DRM is essentially your username and your credit card number. If your credit card changes, you can log onto their site, update with the new number, and re-download eBooks for free, with the new number in it. There's no limit to how many copies of the same book you can have (I have mine on my PDA and several computers). They have existing reader software for PCs, Macs, Windows Mobile, BlackBerry and iPhone, so I suppose there's some lock-in, but it's not as bad as Amazon's system.

In theory, there's nothing to stop you from giving your ebook to a friend, as long as you trust them not to abuse your credit card number :)
by JoeF2 October 21, 2009 10:31 AM PDT
Most of the "reviews" are indeed rather quiet on the supported formats/
Ars Technica has a list, though: http://arstechnica.com/gadgets/news/2009/10/barnes-noble-puts-android-on-an-e-reader-with-the-nook.ars
"PDF, EPUB, eReader, MP3, and PNG, JPG, and GIF"
by TheraCaffe October 21, 2009 7:29 PM PDT
One of these companies needs to come out with a subscription model; then I'd be interested. Somethign like Zune Pass or Rhapsody, except not for music but for eBooks. Unlimited downloads for $15/mo or something. Or even a limited amount of downloads (like 20 or 30) for a montly fee. Otherwise, there's no incentive for me to spend the money on an eBook reader when I can just pay the price for the original book instead of book + pointless $300 device.
by swingstage October 22, 2009 10:39 AM PDT
Kindle does a basic internet browse. and they want the same price for nothing. I will admit it looks good bot until it can do what the kindle can do forget it! Both of them read epub and prc! I will not buy books from either but have many that I can convert.
by ark_v2 October 24, 2009 4:01 PM PDT
@TheraCaffe
They exist. They are called libraries.
by MLaneOR October 20, 2009 1:12 PM PDT
I'll buy immediately when I can get 8.5 x 11.0 inch with full color and 3G wireless. I think it will be the new Microsoft ebook due at the end of this year or 1Q next. I can't wait to stop carrying several heavy books and magazines around.
Reply to this comment
by Mergatroid Mania October 20, 2009 1:45 PM PDT
Yeah, well the new MS reader has two colour displays plus touch, and will cost substantially more than these monochrome readers do.
by clamenza October 20, 2009 1:12 PM PDT
Good competition but still not different enough to popularize such devices.

P.S. Why is there a semicolon after "returned she", instead of a comma?
Reply to this comment
by zyxxy October 21, 2009 5:23 AM PDT
To indicate a pause in her conversation.
by E-chiro October 20, 2009 1:29 PM PDT
For me (I was vacillating between the Kindle and the Sony Reader), it's a slam dunk. Replaceable battery, native PDF, book lending, Wi-Fi, and expandable memory? Sign me up! I do wish it had cellular web access, though. I loves me my Wikipedia...
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by bookshire October 20, 2009 1:33 PM PDT
Yet another device with it's own proprietary format that no other reader can read. This will rapidly take it's place yet another device in a long string of failed devices that all failed because the industry has yet to realize what is directly in front of it's collective face. Customers do not want to have to carry around, or even buy multiple ebook devices just so they can have access to their entire library. Any given book is on this format but not that. Series of books have parts released for this reader, other parts for that reader, and some parts none at all...you still have to buy the hard copy.

One format. This industry will never go anywhere until there is ONE format...and not one hogged by one company. There needs to be one universal secured format everyone can agree upon. After that the competition can be driven by competing device features and extras.

Enjoy your 15 minutes of fame B&N. Like EVERY device that came before yours, you've got maybe a year of being popular, then you'll be just another format in the crowd.
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by radumar October 20, 2009 2:05 PM PDT
Actually the B&N reader uses the pretty standard and established 'eReader' format. It also supports the 'ePub' format as well, which is on its way to be the defacto format used by most public libraries in the US for digital book checkout. And it supports PDF natively as well. And you can stuff on the device wirelessly or via microSD card.

All in all, this is about the best hybrid of features & standards you can get in an industry that hasn't yet decided on a single format. (Especially considering the Kindle which has its own completely proprietary format, can't render PDF w/o a conversion done through Amazon, and has no way to manually put data on the device). And like all industries, that single format will end up being decided by which ever manufacturer ends up with the most popular device.
by svgtom October 20, 2009 2:10 PM PDT
@radumar

To manually put something on your Kindle, you just need to connect to your PC. Regardless of which format wins out, it will still use DRM.
by zyxxy October 21, 2009 5:42 AM PDT
ePub ePub ePub.

ePub is the MP3 of the e-book world. Everyone is converging there. ePub supports DRM, but it does not insist upon it, so all you open documents will be in ePub without DRM. Commercial documents will be in ePub with DRM.

As long as this device supports ePub it will have legs. Kindle can add this support with a firmware upgrade, but who knows if they ever will. They seem to be locked into the idea of you loading your content up to their servers.

If this eReader lets you connect (over WiFi) to any ePub based vendor, then It will be a win.
by Januss331 October 20, 2009 1:39 PM PDT
Gorgeous! Handle PDF's for school work and I'm sold. DX is too big for me and the Kindle 2 has a terrible PDF conversion system.
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by kalel130 October 20, 2009 1:47 PM PDT
I've held out on a kindle. But I will get this. I'm a college student and this just *screams* where the kindle is more of a 'meh, I'm functional'
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by Daniel862 October 20, 2009 8:30 PM PDT
And imagine if they allow the purchase of eTextbooks. No more carrying around books you may only sparingly use. Better yet, imagine paying less for over-priced (new or used) books you rarely, if ever, even open.
by kalel130 October 21, 2009 6:44 AM PDT
very true - in addition I have a lot of 'regular' books to read so this will save room in my bag and the LCD screen should provide for faster note taking and highlighting than the kindle can
by mgheff October 20, 2009 1:56 PM PDT
I would definitely take this over the Kindle 2
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by svgtom October 20, 2009 2:08 PM PDT
It will use the Epub format. However, from what I recall, it will use DRM as I doubt the publishers would have it any other way. It also unfortunately uses AT&T which is already bogged down with IPhone users. Also, if you look at the comparison page on the B&N website there are some misleading items regarding the Kindle.

For example, it mentions there are over 500,000 free books available for the Nook but not for the Kindle. Of course, these are all public domain books made available through Google. You can easily find the same books available for the Kindle albeit on other websites such as manybooks.net.

There is also one huge caveat with the lending feature from the FAQ on the B&N website. If you are lending your book to someone else, you yourself cannot read it. Further proof that it most likely uses DRM.

I'm waiting to see what Amazon's next move. I wouldn't be surprised if they add the Epub format to the Kindle which can easily be done with a software update.
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by jcmark42 October 20, 2009 2:30 PM PDT
Based on appearance alone, I like it better then the Kindle 2. Looks like could be a holiday contender!
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by richardtrent October 20, 2009 2:59 PM PDT
Will you be able to use your Barnes & Noble discount card on this?
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by gadget2girl November 9, 2009 10:21 AM PST
No, I just talked to a representative and he said that is not the plan at this time. You may already have received this answer so sorry if it's a repeat
by caifanes82 October 20, 2009 3:15 PM PDT
Already ordered mine, was going to buy kindle but not anymore. Can't wait for the Android Dev community to step in and start Cracking this thing. cheers
Reply to this comment
by Bic101 October 20, 2009 3:20 PM PDT
It would be a killer if it had an 8" screen. Everything good here, but the screen size.
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by mman74 October 20, 2009 8:58 PM PDT
If it had a 8" screen, then why not pay a few bucks more and get a 9 or 10" Netbook! At that size - and that price, there is absolutely no benefit in getting a book reader over a fully functioning computer.
by zyxxy October 21, 2009 5:47 AM PDT
Other than battery life. And screen readability. Honest, have you ever actually sat down with one of these to read? For two or three hours?
by CtinaL November 27, 2009 10:08 AM PST
A netbook isn't the answer mman74 because of the monthly wireless fees associated with it.
by id4382 October 20, 2009 3:48 PM PDT
It would be nice to be DRM free, but for that to happen, I guess authors and publishers will have to stop being so greedy! Sure, 14 days to share a book, that is cool, but amazon at the same time allows up to six kindles at one time to be registered to an account and share all the purchased content. Once you grab the book, just de-register the kindle and move it back to your account, as long as it is on the device, you won't lose it. And if it is true that you pay a surcharge over the print price to get it digitally with B&N, how is that even worth it? Granted I have not bought a Kindle yet, but I am still leaning towards it due to Amazon's "lack of sharing rules" when it comes to registering and de-registering devices under multiple amazon.com accounts. Bezos is the type of CEO that will also adapt to what the competition is doing, so if he and his bizz teams think anything the 'Nook' offers is legitimately a benefit, watch for a software update soon.
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by id4382 October 20, 2009 4:04 PM PDT
Oh, and for a few corrections, the New Amazon Kindle's are not operating on AT&T as well, which has been public knowledge for about two weeks now, but B&N are saying they operate on Sprint. And Notes and highlights are also synced and shared between devices when viewing on any Kindle if the user has annotations back-up enabled.
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by m3ch4n15m October 21, 2009 4:40 AM PDT
the original kindle 2 does run on sprint's network. the brand new, and $20 more expensive, kindle 2 uses at&t for it's international use.
by 1kingsfan October 20, 2009 4:22 PM PDT
I've wanted a Kindle for a long time but it still comes down to function and price for me. Right now, the Nook has more functionality for me - but the price on both is killing me - ummmm we're still in a recession right?
Reply to this comment
by JGowan October 21, 2009 5:02 PM PDT
I have to say -- if you've wanted one since, let's say, the Kindle debuted (Nov 20007) when they were $400, you could've bought one by now at saving about $15 a month. We're in a recession, but if you want something, you have to find a way to get it... saving, little by little, works well. Also, by the time you buy it, it's cheaper and better -- the pride you feel of having something you've worked hard to save feels very good.

Good luck to you!
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