Polaroid relaunches instant cameras

(Credit: Polaroid SX-70 image by Adriano Antonini, royalty free)

After an incredible response to the passing of Polaroid instant film, the new licensee of the Polaroid brand has decided to relaunch some of the most popular instant cameras.

Endeavors like The Impossible Project, a scheme to reinvent Polaroid instant film after the company ceased its manufacture, has proved that there's still interest and demand for the film.

The Summit Global Group, which licensed the Polaroid brand, has enlisted The Impossible Project to produce limited-edition Polaroid-branded instant films for the new cameras, to be released in mid-2010.

Read more of "Polaroid relaunches instant cameras" on CNET Australia.

[EvanSei]

well I sure won't get one but I like to see the companies are holding onto the past while moving forward. (making new digital cameras, and keeping the old)

[sharmajunior]

I would prefer Polaroid instant cameras to come back.

Atleast the guys at Postal Annex would stop using cameras from the 1800's then.

[baconstang]

There's nothing like a Polaroid for instant gratification. And they're hard to 'Photoshop'.

[JonathonStriker]

That's cool. Then people can take pictures and show them off without having to first put them on the computer to have them printed. Kinda miss the little fun cams they had too, although the film was ridiculously expensive for such small photos.

[1812dave]

I've still got a perfectly good SX-70. It will be interesting to see how much they charge for a film pack and if it's an improvement on the Polaroid film which was pretty variable in color quality, from pack to pack.

[PrettyStuzz]

I was too poor when the SX-70 came out, but bought its replacement, the SLR680 (and the SX-70 tele 1.5 lens) in '84. They discontinued it, wanted to 'buy' it back in trade for the newer (non-SLR) model. I still have it, loaded with 10 at the ready, a dbl-pack still in my fridge's cheese compartment ('expired' 3/09). Never went digital (the free one in my free cell phone never used).

I can't say I noticed variations in the film's color quality until it became unmistakable, which was due to a light leak in the bellows; very costly repair (more than a new Olympus digital), but worth it. Love is blind.

[techfairy]

I am leery of the new Polaroid products. I purchased a Polaroid TV recently and it stopped working within 2 months. It took nearly 6 months of calls and letters to get a refund for the product. I hope the cameras are of higher quality than other products being released by Polaroid now.

[gameking23]

Polaroid is only a name now. Different companies slap the polaroid name on there products. So yeah you should be leery about the new Polaroid.

[play7]

oh joy

[play7]

oh joy! Oh joy! am suppose to be happy?

[molotov]

I have been following these guys at Impossible Project for some time. They are having great difficulties in actually manufacturing instant film for cheap. So even if they will re-release the cameras, which are not in short supply on eBay, they will still release even less of the actual film - a necessity of the whole point of a polaroid - and that is in short supply on eBay.

Anyone knows how to apply the right amount of adhesive and concentration to the image will get many brownie points, go to their website - let them know.

[h4x354x0r]

How many people are trying to shoehorn an inkjet photo printer into a camera body? Point, shoot, a print comes out. Simple, until you imagine the price of *those* ink cartridges! Do I have Epson execs salivating yet?