The worst Microsoft promo videos ever!
You've created the Facebook event, filled your freezer with prawn elbows and no-frills champagne, and gone to extraordinary lengths to ensure that Sandra in HR didn't find out. It's time for a party! A Windows 7 party!
The Internet has been abuzz with mirth over Microsoft's latest marketing wheeze. Windows 7 is launching on October 22, and Microsoft is inviting you to throw a knees-up to celebrate, with a series of videos handing out tips to make your bash go with a bang.
Microsoft eschews such conventional party-planning tips as seating guests boy/girl/boy/girl, choosing a fun fancy dress theme, and hiding your valuables in the garage. Instead, a Windows 7 party will feature such treats as an overview of the new operating system's exciting features.
In the words of one of Microsoft's shameless Gap-clone shills, "In a lot of ways, you're just throwing a party with Windows 7 as an honored guest." Party on. But it's not the first time that a Microsoft video has drawn hoots of derision from anyone with half a brain: we at Crave UK have collected 16 of our favorite visual howlers from the boys and girls at Redmond.
Hosting a Windows 7 party
This party has everything: the scripted laughter, the palpable sense of 30 years of tension between the bossy alpha blonde and the grandmother, and the moment at 1:20 where you can actually see the guy on the left's soul die.
Entertaining the guests at your Windows 7 party
We identify with Toby, the guy at the back who thought he was out for a few beers and a chance to stare at the pretty girl on the left, but has instead found himself hanging out with perma-grinning rejects from the Stepford branch of Abercrombie and Fitch, who say things like, "Just for kicks, look what happens when I right-click on IE!"
YO MS Raps! MS-DOS 5
This was an internal sales training video. Sub-"Fresh Prince of Bel-Air" couplets such as, "Everyone who's 'in' knows / it's the best DOS to run with Windows," "Graphical shell -- do tell!" and "Microsoft said 'Hear this rhyme / We'll test the upgrade -- big time!'" prove one thing: Microsoft thinks its staff are idiots. "Everybody DOS now!"
Entertaining--in Spanish
Dubbing is funny. We especially enjoyed the seedy chuckles. And now you know the Spanish for, "Just for kicks, look what happens when I right-click on IE!" for the next time you find yourself hosting an impromptu late-night minibar party in Magaluf.
Windows 98
In this odd take on "The X-Files" and "Mission: Impossible"--with the budget of "The Chuckle Brothers"--one e-mail takes five minutes to send, but then he has spammed everyone in the entire world. What happens if you do send an e-mail to everyone@global.com? The universe collapses in on itself, probably. You might want to skip straight to 4.35 for the hi-NRG remix.
Lock up your daughters
Our favorite bit is when Alpha Mom singles out unfit mom Susan and her juvenile delinquent Ashley.
Office XP
We expected Clippy to pop up and cheerfully announce, "It looks like you're trying to get your end away!" Anyway, that's enough sexy time--here's an old lady to calm you down.
Microsoft 1994
And if that didn't banish any sexy thoughts, this will definitely do the trick (unless you have a fetish for Uncle Fester).
Steve Ballmer sells Windows 1.0
Another internal video. We'd buy Steve Ballmer's used-car-salesman schtick way more if he didn't seem on the verge of tears.
Steve Ballmer sells Windows XP
Illustrating the Microsoft policy that if something works, do it again but as rubbish, Windows XP was promoted with this altogether more knowing take on the previous ad.
Microsoft Vista SP1
Bruce ServicePack and the Vista Street Band sing the praises of a Vista service pack for business clients. "When they see the improvements in security / the desktop and mobility / and productivity..." they'll be sold. "And if they're not sold yet / Diagnostic and recovery toolset!"
Windows 95
More proof that Microsoft thinks its target audience is idiots. Although we did enjoy the scattershot approach to stereotypes.
Da SBS Code
Completely the wrong side of knowing, this spoof of "The Da Vinci Code" makes us want to beat ourselves to death with a copy of "Angels and Demons."
Songsmith
This was another viral classic not so long ago. Our favorite is the passive/aggressive Dad: "When did you learn music?" Rated S for songtastic, mainly for the look of horror on the ladyboss' face at 3:21.
Windows 386
This would be gloriously bonkers if it didn't take longer than copying a file in Windows 98. An interminable "Mission: Impossible" pastiche takes a turn for the hatstand as the lead character's clear mental health problems manifest themselves in a wacky rap and suddenly dressing like Hazel O'Connor's wig wrangler.
You don't have to go home, but you can't stay here
We don't know about you, but our parties don't wind down until we crawl into Wetherspoons for an $8 Sunday roast, only to discover it's Tuesday. Next time we're attempting to mop complete strangers off our sofa, we'll remember this sure-fire way of clearing the party: "You don't have to leave right now, but before you do I want to show you the Windows help and how-to page." Is that the time? We'd best be off, big day tomorrow, last train to catch... run!
(Source: Crave UK)



[CNET editors' note: Personal attacks deleted]
Hard to believe it has only been 30 or so years since it was a white monitor and a big cpu with less power than todays ipods.
http://www.youtube.com/watch?v=N_ExogURaeI
The windows 7 videos look like a wake for Windows Vista.
RIP Vista. (Re-boot in Peace)
Some of these ads are really dated, and kinda neat to see as well.
But to be fair, let's have you collect a bunch of Apple ads as well, including internal only videos and post them here for comparison.
Because people who are in sales or PD made copies and posted them for fun?
Back in the old days when I worked at Computerland and Microage, I sat through many of these Internal Promo videos not only from MS, but Apple Compag, Segate, HP....etc...etc...etc Back then Novell has some of the better ones.
Although I believe some of these also made it to Trade Shows. I remember working one trade show, I was demoing some Manufacturing control software, it ran on SCO Xenix on a IBM AT 8mhz 286 with 16 dumb terminals.
The booth next door was an Imoega Booth and they were showing off Bernoulli drives, they had this music blasting all day with disco lights. Dead or Alive you spin me round, then they actually had a promo guy dressed up like him. *shudders*
God I had a massive headache.. or the Old Comdex shows and the Vids from there?
People today just don't remember well the old days.
It's not uncommon for internal videos, emails, and other material to leak out. It's called the INTERNET.
Perhaps you've heard of it? :)
Perhaps it only takes us 'geniuses' to realize the obvious. :)
Oh yeah, VD, let's see you reconcile these two statements of yours:
1) Can't blame Microsoft -- internal videos are bound to be leaked to the Internet.
2) Apple has stupid internal videos too, we just haven't seen them yet.
Your comments are pretty much all negative and condescending in a childish and immature manner towards all things Microsoft. You spend your time here on CNET complaining and whining as opposed to doing something positive and useful.
Your handle of being 'The_happy_switcher' would suggest your life is one of happiness and rainbows, yet you focus your being on being a hateful and negative person. That contradicts the username entirely.
Reading comprehension should include your own username, yes?
if you have been posting positive things on CNET, then it would appear that readers have missed them. Care to point folks to your happier moments when you were not criticizing, complaining, or mocking others or subjects?
This Windows 7 promo for the "hosting parties" tries so hard to be politically correct as to not offend anyone, and yet it still magically does. Are we sure the two women aren't robots?
The 2nd promo isn't as bad, but no party is going to be like that with balloons and people gathering around a laptop. It's going to be ... "Hey, come over and have some drinks, play with Windows 7 for a minute or so, then have more drinks." Free copy!! Of course, MS would be happy with anyone just showing up.
Parody- oh yea, some of these are rife with it. Perhaps you might need to actually view them before making comments. If you did view them and still feel this way, then you missed the point and may need to hit up the dictionary for the definition of the term.
You haven't answered the question I've asked time and time again... why do you have the username of 'The_happy_switcher" when all you do is complain and whine here on CNET? That doesn't sound very happy at all to me. Is this meant to be an ironic username instead?
I'm sorry that you do not quite understand the gist of this, but am willing to keep in mind that you appear to not have quite reached the '5th grade' level of comprehension, as you so delightfully have attributed my own skillset to. Such aspirations are notable indeed, my good colleague. I trust that you will advance to such a level in the near future and exceed it readily.
Mac does have some clever commercials and marketing campaign, no question about that. I supposed you'd have to in order to get people to pay twice as much for hardware and an OS that does far less.
http://www.youtube.com/watch?v=SDpagiwYDg4&feature=related
http://www.youtube.com/watch?v=2DL7hq0Py_Y&feature=related
http://www.youtube.com/watch?v=civsZLQzrjs&feature=PlayList&p=C05147FA67112E68&playnext=1&playnext_from=PL&index=54
Just a few in a quick search
http://www.youtube.com/watch?v=4-PB86oy044
http://www.youtube.com/watch?v=J335-Glv68A
http://www.youtube.com/watch?v=6gaNyXWBcsU
http://www.youtube.com/watch?v=jOJqE0UGCqY&feature=related
http://www.youtube.com/watch?v=EtsvrUqW7_Q&feature=related
http://www.youtube.com/watch?v=kdAPCVFzZjw&feature=related
http://www.youtube.com/watch?v=yFufNMgV-J0&feature=related
Im sure blow up dolls are popular at ms parties
Am I throwing one? You bet.
I'm not taking it seriously. It's more of a lame excuse for me to get together with my friends and drink. Besides, I'm getting that "Signature" copy of Win7 (and a bunch of tote bags!). How can you beat that?
- by nordstrl September 25, 2009 5:23 PM PDT
- Why does Microsoft hate consumers so much?
- Like this Reply to this comment
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- by mde215 September 27, 2009 11:04 AM PDT
- I smell a rotten apple...
- Like this
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