September 22, 2009 11:33 AM PDT

With cameras, do color choices equal lower quality?

by Joshua Goldman
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Does the body color of a camera say anything about how it performs?

(Credit: Pentax)

On September 16, Pentax launched the K-x, an entry-level-ish digital SLR that it's offering in navy, red, white, and black versions. While different body colors are not unusual for point-and-shoot digital cameras, offering more than a black dSLR is still rare. (In fact, just Pentax and Sony offer color options, currently.)

Unfortunately, after testing many snapshot cameras available in a single color as well as those offered in several colors, I've developed a working theory that the more colors a camera comes in, the more likely there's something wrong with the model.

It's not the case with all cameras, but more often than not that's how things shake out. It's especially true if its available in more than four options and if the company has gone with two-word color names like flaming red or warm silver.

Want examples? Check out the Nikon Coolpix S220, the Canon PowerShot SD1200 IS, and the Casio Exilim EX-S5. The Nikon and Canon come in six different colors, the Casio in five. And all three of them have issues with performance, photo quality, or both. (Though, if forced to go with one, the SD1200 has the fewest issues.)

All of these are lower-end models, too, which brings me to my next point: expensive point-and-shoot cameras come in three colors or fewer, and usually only in one: black. Serious photographers only buy black cameras, right?

Which brings me back to the Pentax K-x. The camera colors are definitely refreshing and will likely get people questioning you on the street. They also make the K-x more approachable for those switching from a pocket camera, which fits its entry-level status. But would you take someone seriously if they were shooting with a bright red digital SLR? I'm leaning toward "no." Much like laptops, colorful cameras are great until you want to be taken seriously.

Josh Goldman is a senior editor for CNET Reviews, covering digital cameras, camcorders, and related bits and pieces, along with writing the occasional laptop or software review. He doesn't have a podcast, newsletter, or CNET TV show, but you can follow him on Twitter if that's something you do. E-mail Josh.
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by vjnepse September 22, 2009 11:54 AM PDT
You forgot to mention Leica... http://us.leica-camera.com/photography/m_system/leica_a_la_carte/configurator/
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by joshua.goldman September 22, 2009 12:54 PM PDT
Um, yeah. I can appreciate the hand-built quality and design options, but a $5K compact camera--regardless of color--is for suckers with fat wallets. ;)
by verb8611 September 22, 2009 1:05 PM PDT
And you used to have to be a man to be taken seriously. And all cars used to be black. And all computers used to be beige. And all iPods were white. Then someone realized that was all silly and moved on. It's just a color. Breaking news? Guys wear pink now.
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by joshua.goldman September 22, 2009 1:25 PM PDT
Yeah, but I bet they wouldn't buy a pink digital SLR.
by ftpaddict September 22, 2009 1:40 PM PDT
Heaven forbid, beginners will buy an ENTRY LEVEL camera and will want to be taken seriously. This camera will be very popular in Japan, where people are just slightly more open minded than Mr. Goldman here.
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by joshua.goldman September 22, 2009 2:47 PM PDT
It's not that I'm not open minded, it's that I don't see people--male or female--buying a dSLR in anything other than black. And in the U.S., not Japan. I agree that cameras in different colors probably sell much better in Japan.
by chama1000 September 22, 2009 2:14 PM PDT
IMO i think the red version looks great! Why would the color be a sign of problems? I think this article does not add anything. I would've made more sense if you would've done a performance review with it to back it up...
Reply to this comment
by joshua.goldman September 22, 2009 2:42 PM PDT
It's a new camera, so we haven't had a chance to test it yet. However, I did give examples of cameras that do have performance/photo quality issues and related it to the number of colors the camera comes in. Since the vast majority of dSLRs are sold in black, I'm suggesting that one coming in even one or two extra colors could be an indicator of how it might perform. And I never said the cameras don't look great. I've seen them in person and they do. What I think is interesting is that no one has commented that they have a blue/purple/pink/gold camera and that it's awesome.
by chama1000 September 22, 2009 3:00 PM PDT
Very nice from you to reply to each comment, that adds to the comments and to the debate :). I see your point on making us wonder if this particular model will follow all other colored cameras, but people (including me) might find that a bit unfair for a camera that: 1) is not a point a shoot like the others, 2) it is just coming out, and 3) it is changing the trend on dSLRs.
by joshua.goldman September 22, 2009 3:12 PM PDT
Fair enough.
And it's been sort of a slow day. ;)
by DENOBIN September 22, 2009 2:59 PM PDT
Has anyone given thought to the idea that a matte black camera body reduces the chance of unwanted light reflections?
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by NLips September 23, 2009 12:30 AM PDT
^^ I'd wager that the inside isn't red, so that's a moot point.

Anyway, you won't be taken as seriously with a red camera, but sometimes that's good. Even if it's more in-your-face than a normal, black SLR, it's less daunting and might work better for street photography. You'd probably look less like a terrorist, making it easier to take photos of (shock, horror) a shopping centre etc.

I doubt anyone running a studio or working a wedding would buy a low end camera like this anyway, and if they did, they'd still be able to buy a black or white version.

Anyway, doesn't the G1 come in colours?
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by bleech September 23, 2009 1:21 AM PDT
Actually, this will be the ultimate street camera because of what you´ve mentioned. It can get so over the top the photographer using it might snap shots others can not.

Usually, size and black and volume are not good for street or photojournalism. People feel extremely intimidated when they see a big black bulk.
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by ShutterSpeed23 September 23, 2009 8:13 AM PDT
You should be aware that the camera is also available in black for those insecure enough to "want to be taken seriously" (though you might also note that photographers generally judge each other by their photographs rather than the cameras with which they were taken). Earlier in the year Pentax test-marketed a version of their K2000 SLR in white which sold out quickly. The new K-X is available in just four colors in the U.S. but 20 colors of both the camera body and grip in Japan (100 possible combinations). If you follow the photography blogs you'll know that Japan Exposures (http://www.japanexposures.com/shop/product_info.php?products_id=341) is doing brisk business selling the Japan-only color versions to U.S. buyers even at a premium price.
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by jorgelmoro September 23, 2009 9:37 AM PDT
Agreed. That is absolutely ridiculous. I can just see someone out in nature, all seriously dressed in camo, and then they pull out a red pentax. LOL LOL
May "I" shoot them????
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