September 8, 2009 2:22 PM PDT

Blame the iPhone's 3G network woes on you, me

by Matt Hickey
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Lots of apps means lots of data.

(Credit: Matt Hickey)

There's been a lot of talk lately of AT&T customers--especially iPhone users--getting fed up with the quality of service they're getting with AT&T. Issues include dropped calls, shoddy coverage, and slow data speeds. People are upset that they have a fancy device that loses much of its usefulness when the network drops out. I can feel their pain.

Indeed, I saw the effect myself this last weekend. The Penny Arcade Expo (PAX), one of the world's largest gaming conventions, took place in Seattle, where I live. Thousands of the world's nerdiest nerds were here, and, as you'd expect, many were using iPhones, meaning many were using AT&T's 3G service.

PAX, which opened Friday, also had a handy guide on expojunkie.com for convention goers made especially for the iPhone. It featured maps, agendas, and other quick reference information to make PAX a better experience. The side effect was thousands of visitors using Seattle's 3G coverage at the same time--in addition to the thousands of locals who already use it. Service slowed to a crawl.

By Saturday, the service was back up-to-speed for most of Seattle. AT&T may have hit a switch and turned on more towers. It has a team that monitors areas with major events and tweaks the network when one causes problems. Whatever the company did fixed it.

The blessing and the curse
But here's the question: what are we to expect from AT&T when Apple sells millions of units of a revolutionary product that depends on its network and then provides millions of apps that put a huge burden on the same network? Do we really expect AT&T to be able to handle that much data?

The easy answer is, "Yes. We pay for the service, we want it to work correctly." Which, of course, is a fine answer. Users of the iPhone pay more for their data than other AT&T smartphone customers (we're leaving regular phone customers out of the debate, even those who use data, for simplicity's sake).

But iPhone users also use far more data per device than other users, even those on the same network. One technology analyst, Chetan Sharma, estimates that while the typical wireless subscriber consumes 120MB per month, typical iPhone owners use four times that. That's 480MB, or almost half a gigabyte.

So let's take that data at face value and then consider that AT&T has 11.8 million smartphone users and more than 9 million iPhone users. So there are almost as many iPhone users as standard smartphone users, but each uses four times more data than the smartphone users.

Sure, there are other smartphones out there. And most have downloadable, third-party apps. And many of those are data-intensive. But here's the thing about iPhone users: they actually use their apps. Smartphones have been around for quite a while, but iPhone users actually stream video, browse the Web often, and get directions. It could be argued that nobody has ever done as much with a device as iPhone users do. And that's the blessing and the curse.

Simply put, because of iPhone users, AT&T simply has far and away more demand for data than its competitors. AT&T currently has more capacity as well, which is why the iPhones work at all. If not for the rapid deployment of system upgrades--it has spent billions over the last two years to try to keep up with the 350 percent increase in traffic--then the million of iPhones on AT&T simply wouldn't work at all.

The problem as I see it isn't AT&T, which is clearly working as fast as it can. I'm putting the blame squarely on the iPhone users themselves. And I'm one of them.

I'll admit it, I'm part of the problem.

(Credit: Matt Hickey)

No other network could keep up with the demand that we iPhone users are asking for better than what AT&T is doing right now.

Out of the frying pan...
You can find many entries in online forums where people cry, "Forget AT&T, I'm going to Verizon!" or something equally angry. But they're not getting the big picture: by switching you'll lose your beloved iPhone, but you'll also be on a network which, if it gets the iPhone soon as rumored, could end up having the exact same problems AT&T is now, perhaps even worse.

Think about it: if the other networks are so much better service-wise, but AT&T has more data capacity, why is there a problem? It's the iPhone.

One unanswered question is this: Did Apple consult with AT&T about bandwidth considerations before launching the App Store, which undoubtedly is responsible for a lot of the data AT&T is pushing?

If so, then yes, AT&T has a responsibility to beef up its network to compensate, which it is doing. Any network connection can be overtaxed. Sometimes I wish my BitTorrent downloads would go faster, but when my neighbors are also downloading, it affects me, too. But I don't blame Comcast.

If, though, Apple didn't consult with AT&T before launching the App Store, then it's hard to blame AT&T for not being able to cope with the massive amount of unexpected data. And it's definitely not fair.

Another option, and one that bridges these two answers, and the one I feel is the most likely, is that it's possible that both AT&T and Apple misjudged the amount of data-intensive apps that would be made available in such a short time.

Indeed, most in the industry have been surprised by the success of the App Store, which in roughly a year delivered more than 1.5 billion apps to iPhone and iPod Touch users. If Apple and AT&T had expected that kind of reaction it would be reasonable to be angry at AT&T for not being able to keep up with demand. But if not then, again, it's the users themselves who are bogging down their own network.

Imagine AT&T's 3G to be an all-you-can-eat buffet. Say this buffet has 110 customers a day. Now imagine a normal person will make three trips to the buffet, and then the iPhone users come. There are 90 of them--in addition to the 110 customers already being served--and they're making the equivalent of 12 trips a day to the buffet. Each. This is because they are data gluttons. Suddenly there's not enough food to go around because the gluttons (again, I'm one too) are eating more than anyone else had expected. Would it be the fault of the restaurant that it's out of prime rib and mashed potatoes?

AT&T: We're working around the clock
I don't think so. Especially considering that iPhone users are sticking around day after day. AT&T spokesman Seth Bloom, the company's "Blogger Guy," says the buffet is ordering more prime rib and mashed potatoes--to the tune of $17 billion to $18 billion this year alone.

He also says AT&T expects that 3G network capacity will match the growing user demand for data soon. "Crews are working around the clock to implement more than 1,900 new cell towers nation wide and doubling its fiber backbone to take up the rising customer volume," he told me over instant message.

This line of thinking won't quiet the critics, of course; it's easy and fast to lambast your cell carriers on the Internet. It's easy to insult me, too (I'm sure I'll get my share of slams for this post), and I'm not trying to calm those people down. I don't think anything can.

Should AT&T have anticipated this amount of demand? Perhaps. But it's still the iPhone users themselves who are causing the problems they're experiencing. In the near future the situation will be fixed, according to Bloom, and jumping ship isn't going to help your situation any.

With more than 15 years experience testing hardware (and being obsessed with it), Crave freelance writer Matt Hickey can tell the good gadgets from the great. He also has a keen eye for future technology trends. Matt has blogged for publications including TechCrunch, CrunchGear, and most recently, Gizmodo. E-mail Matt.
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Add a Comment (Log in or register) Showing 1 of 3 pages (77 Comments)
by Norseman September 8, 2009 2:54 PM PDT
"Do we really expect AT&T to be able to handle that much data?"
"Yes, we pay for the service, we want it to work correctly."

What more needs to be said?????
Reply to this comment 1 person likes this comment
by Get_a_life_Leo September 8, 2009 3:36 PM PDT
So why isn't Rogers having the same issues? Do Canadian's not use their iPhones as much (hint, they do)? Actually, Rogers has experienced some problems recently albeit not as dire as AT&T and we have tethering and MMS activated. iPhone GSs are also back-ordered across the country.
by mwmcanally September 8, 2009 4:40 PM PDT
I think its pretty fair to say that the first comment is correct. Fix the thing or give up your exclusive contract or users will give up you AT&T (jailbreak/unlock), and Apple (Google phone). Data usage is part of what this new level PDA/mobile computer/com-info device is all about, so I think the author above is in a non-technical error suggesting users are the problem. Demand is never a problem for someone doing a really good business. Although if someone wants to continue to do a really good business, you can not let the quality suffer too much. I say personally they have. Poor reception, dropped calls, slow to no 3G service and a pricey data plan. Everytime a new model is released this happens... are we seeing a pattern here? What are our plans for fixing it?
by techie2479 September 9, 2009 9:25 AM PDT
Norseman: Agreed.

Matt: you state valid reasons that the blame for the service quality should rest squarely on AT&T, then proceed to defend them with excuses. Is it possible that you have a need to justify spending your hard-earned cash on a service that falls below your expectations?
by setjeff15081947 September 9, 2009 2:08 PM PDT
Nothing at all, "Norseman". That's the bottom-line; premium pricing must = premium service. Mr. Hickey ... "Sit-On-It!".
by Doriangrey September 22, 2009 9:39 PM PDT
Does AT&T pay you to be their lap dog? It is inexcusible that they are unable to offer phone service in major cities.

Some important facts:
(1) Data usage does not affect voice usage. Using your smartphone has nothing to do with the low quality voice service.

(2) All of AT&Ts competitors have better reception at lower cost.

(3) AT&T earned $124 BILLION dollars in revenue in 2008 and had profits over $12 BILLION!!! Their profit was more than T-Mobile's revenue!!! That means after paying all of their executives incredible amounts of money and everyone else in the organization, they still had more money left over than all the money T-Mobile received from all of it's customers BEFORE paying a single employee!

The real problem is that Americans are financially illiterate and don't understand why a monopolies and oligopolies need more regulation.
1 person likes this comment
by cvaldes1831 September 8, 2009 3:07 PM PDT
Let's see now. Basically all of Europe and Southeast Asia has 14.4Mbps or 7.2Mbps HSDPA networks in service; 29 international carriers launched iPhone MMS service when the 3.0 firmware was released in June. They don't seem to have a problem.

AT&T is five years behind Japan/Korea and three years behind Western Europe.

AT&T is struggling to roll out reliable 3.6Mbps service to major metropolitan markets and often throttles down service to 1.8Mbps. And it's the users' fault?
Reply to this comment
by Hibisi September 8, 2009 4:41 PM PDT
The sad thing is its not only Western Europe and japan. Turkey (eastern Europe) has just launched 21 Mbps 3G throughout the whole country. They have been ahead of the United States since Cell phones became a part of our daily life. People no longer talk on the phone there, they video conference and not just business people...its pretty much mass market there now. And I'm supposed to believe this sorry crap about AT&T? Please.
by cvaldes1831 September 8, 2009 5:37 PM PDT
Yes, much of Eastern Europe is blowing past the United States in terms of cellular telephony, but I didn't say include all of Europe as a blanket statement because I'm not sure of each country's network performance (although it is fairly easy to look up).

Because if one Eastern European country had cellular speeds like America's some crazy fool here would be screaming, "No, you're wrong! The Republic of Nowhere still has 3.6Mbps, just like America!"
by behmaster September 8, 2009 3:08 PM PDT
If the iPhone wasn't exclusively on At&t, the data consumed by iphone users would be spread out over the other networks. but I do understand that if apple did that, there would have to be two types of iphones with different radio recievers in them. unless they made one iphone that was compatible with both CMDA and GSM...
Reply to this comment
by ilikejunk September 8, 2009 3:09 PM PDT
Awww, why'd you chicken out with the title change?
Reply to this comment
by Chao_Sama September 8, 2009 3:14 PM PDT
Finally an article is willingly to point to the real problem us.....the I-Phone user's who OD on data..(me included).....idk it may be because the phone can do pretty much everything over the air...it'll be better when another carrier is envolved then customer's can see both sides of the grass.....
Reply to this comment
by NikEst September 8, 2009 7:58 PM PDT
I'm going to take this argument and set it to different contexts.

The traffic problems in major cities are the fault of the drivers. See, it's not the fault of the designers of the roads or the failure of municipalities to keep up with demand, it's the fault of drivers who are using their cars to drive places. Shame on them.

The Panama canal is overcrowded because ships are using it. Sure, a second channel is being built, but it's because no one ever imagined that building something like the Panama canal would actually be used.

Common, the point of the iPhone is that you can do everything over the air. That's supposed to be the appeal. This argument is just as much balony as telecoms saying that broadband should be defined at only 768kbps downstream. ATT charges extra for iPhone users, so I guess I think that ATT should provide enough services for the iPhone to run right. I guess I'm crazy for believing in getting what I pay for.
by bling57 September 9, 2009 3:17 AM PDT
NikEst -

I agree that the traffic problem is partially because people drive too much and that there are too many drivers.
how bout more sensible driving habits?
by pepsirus September 8, 2009 3:17 PM PDT
I was one of the people that said they would switch to Verizon as soon as they get the iPhone, but based on stories like this I think I'll wait a year and see who supports it best. That assumes there isn't an Android phone that's better by then. I hate being under Apple's control but from the reviews I've read no one had anything better.

I still don't understand why AT&T can't give priority to voice calls. I never knew what it was like to have calls drop when I was on Verizon.
Reply to this comment
by NikEst September 8, 2009 7:59 PM PDT
There's nothing to understand. ATT can give priority to voice calls, they just choose not too.
by calmor15014 September 9, 2009 6:28 AM PDT
Oddly, I knew dropped calls on AT&T, but I have far more of them on Verizon... everything is relative. (And I live 20 miles north of Manhattan - you'd figure that the NYC suburbs would be prime targets for cell coverage by everyone!)
by jr24ds September 8, 2009 3:22 PM PDT
This guy got it right!
Reply to this comment
by Pete Bardo September 8, 2009 3:29 PM PDT
Nah, you iPhone users are ok--I don't care what they say about you! Apple and AT&T got together to offer the product and service as an exclusive package. Lack of proper planning prior to launch is the real problem. Can you really be blaming the consumers that bought into the hype for the problem? That seems a bit extreme. They were sold on promises the 2 companies seem to be having difficulty delivering.

Let's say I go into to your buffet, but after paying for the meal I find that most of the dishes are empty and won't be refilled. Aren't you going to ask for a refund? More to the point, are you ever going back to that restaurant?
Reply to this comment
by dylerl September 8, 2009 3:33 PM PDT
Yes thank you this story is accurate. Verizon would crumble under the Iphone and to compare other countries to what AT&T is doing is stupid. The entire United States tech infrastructure is 5 years behind other countries because those countries either recently built all of those networks because they did not have anything in place before,or the US is a lot bigger than those countries so it is infeasible to build the networks as fast as those countries did it would bankrupt these companies, (all US carriers are in this position), plus those countries governments subsidized those networks in those countries so the companies did not have to take a huge hit in their bottom line( if we did this in the US the conservatives would cry out "socialism" again but I think thats what we should do). So those comparisons are ridiculous and should not be a comparison, do some research before you talk. Also these countries networks do not have anywhere close to 9 million Iphones like AT&T does so thats another point. This article is correct and AT&T is doing the things necessary to handle this traffic and therefore will be the biggest and best carrier within two years!!!!
Reply to this comment
by tinlizziedl September 9, 2009 7:34 AM PDT
Modern ultra-high capacity networks subsidized by our government? No more exclusive deals? No more monopolies? How Un-American! You simply MUST be a communist if you think you have the right to get what you pay for! And to think that the uncompromisingly anti-competitive behavior of the companies involved is a bad thing.
by joerickx September 8, 2009 3:34 PM PDT
This is the most pathetic AT&T apologist article yet on why AT&T's support of the iPhone has been a total debacle. The problem is simple: People are paying for premium service and they are not receiving premium service. The suggestion that we are not paying enough for this lousy service is beyond ludicrous. As is the implication that we should be happy that iPhones work at all. As is the completely brainless suggestion that the whole problem is because Apple didn't consult with AT&T about the app store. Are you serious!! Which company is supposed to be running the network? Didn't AT&T see the apps for checking stocks, weather, sports scores, web browsing, chatting, twittering, facebooking, etc, etc, etc? EVERYONE ELSE SAW THEM! ...and they went out and bought iPhones because AT&T promised they would work and charged everyone a PREMIUM to access their crappy network. AT&T lied to Apple and they lied to the people that sold premium service to when they promised to deliver high-speed data services. That's the real truth.
Reply to this comment
by dylerl September 8, 2009 3:45 PM PDT
Thats not the real truth at all. Do some research and then talk. You knew what you were getting when you joined ATT and got the Iphone. You knew MMS was not supported, it is a network pure and simple when there is too much demand on it then it will have issues, any other network would have come to a complete stop if this many iphone users were on it, and yes that includes Verizon. Apple gets to do things they want to do with the Iphone and in the contract it says they do not have to ask ATT to do it so why would you think that Apple told them about the App store?
by September 8, 2009 7:41 PM PDT
WHO suggested we're not paying enough?!? I didn't see that anywhere in this article! In fact, it (falsely) suggested that iPhone users pay more for data than other smartphone owners! (The data plans are the same- $30/month for 5GB. Non smartphones are $15/mo, and family data is $10/mo per line).
I'm not going to comment on the rest of your argument, as there are simply too many flaws for me to fix at this point, but suffice it to say I am generally happy with my service on my crappy iPhone (I get 2-3mbos consistently here in Dallas area).
by nbvail September 8, 2009 3:35 PM PDT
It's AT&T's fault, they got the chance to have the iPHONE and haven't delivered! All of our data services here are lacking in the good old USA, we should have no problem with data loads but we do because our carriers here just want to get by. Businesses in America have to start competing and pushing forward instead of hiding behind their usual excuses, our carriers are no better than our miserable so-called auto makers.
Reply to this comment
by satchev September 8, 2009 3:39 PM PDT
Please get your facts correct, iPhone users pay no more and no less for data than any other smart phone user on AT&T. The smart phone plans are $30/month just like the iPhone data plan.

ONLY the MediaNet plans, which are NOT for smart phones are $20/month.
Reply to this comment
by DerBlitzkrieger September 8, 2009 5:02 PM PDT
That's not true at all. The unlimited data plan for my N97 is only $15 a month.
by September 8, 2009 7:44 PM PDT
Stupid posting won't let me reply to DerBlitzkrieger...

It IS TRUE stupid because the N97 is not an official AT&T phone (ie, unsubsidized) thus AT&T has no control over the data plan you put on it, and technically, if you did not tell them that it is a smartphone, you could get away with the $15. I personally recommend that, as data is data is data. The difference between the plans is the proxies it routes through.

And yes, data plans for MediaNet did drop from $20 to $15 about a year ago.
by JoeNYC September 8, 2009 3:39 PM PDT
I'm sorry, AT&T. I didn't mean to use the service you sold to me. I feel so bad now. If only I had known I wasn't supposed to use what I purchased. I wonder if I can send them extra money each month to make up for my stupidity.
Reply to this comment
by CDubber September 8, 2009 3:48 PM PDT
If only more people would use Windows Mobile, the crusty, cumbersome mobile OS that does its darndest to keep you from doing anything that sucks data airwaves...

Please, people, USE WINDOWS MOBILE! Do it for the children. And do it for me. I needs my iPhone data speed...
Reply to this comment
by dbraddy September 8, 2009 3:53 PM PDT
The fundamental problem is the AT&T only requirement for iPhones. If iPhones were spread over all networks, capacity problems would much less or non-existent. So, I blame AT&T and Apple.
Reply to this comment
by sdipaola September 8, 2009 4:01 PM PDT
oh - come on

1) to call PAX "one of the largest, .." makes the rest of your article's facts suspect - would PAX even hit the top 10 worldwide?
2) apple decided in their control mongering ways to go with one carrier mainly for greed reasons ( so they could negotiate the best $ percentage). That decision -- take the money , screw the customers -- was apples doing.
3) most customers pay for way more that 500Mb a month - so your "us iphone users use too much data" is silly - most pay for much much more ( 6GB typically!) , so saying we are wrong because we use a fraction of what we are charged for is ridiculous
4) ATT is an apple fanboy scape goat. - this is apples world and they gave you bad service by the 'more money for them exclusive deal' they made. like they have done many many times before they could really break it if they want, just like they could open up the apps store - they just don't want too. if this issues breaks through the hipness zone, they would break it in a sec - but with you doing articles that 'it is our apple zealousness that is wrong and not apple - you are just playing the hip card an they can sit back.
Reply to this comment
by global-warming_is_BS September 8, 2009 4:46 PM PDT
Damn Apple! making money on all the stuff the create and sell! They should just give it to you for free!

Move back to Cuba Comrade.

Jealous Apple haters are so cute, the way steam comes from their ears...
by sdipaola September 8, 2009 10:19 PM PDT
ok then and global warming is bs I guess
by slimshady007 September 9, 2009 10:04 PM PDT
To point 1:
Gen Con Indy 2009: 27,900+
http://en.wikipedia.org/wiki/Gen_Con

PAX 2009: 60,000+
http://www.examiner.com/x-1280-Seattle-Xbox-360-Examiner~y2009m9d7-PAX-09-PAX-facts

Get your facts straight (yes, it took a few minutes of Internet research to find decent numbers)

Point 2:
Control? Yes. "Screw the customers"? Possibly.

Point 3:
Any citation for 6GB? That just seems a little over the top to me.

Point 4:
Apple's world? To a certain extent. They DON'T own the network! If they did, then I'd say it's their fault (entirely). I'd only say its partially their fault in this situation.
by protagonistic September 8, 2009 4:02 PM PDT
I must be a rarity. I am happy with the service I am getting from AT&T. I rarely get dropped calls and the voice quality is quite good here. The very few times I have had to deal with their support have been positive experiences as well.

Would I like a faster data connection? Well, duh. Who wouldn't. But then I pay extra for a 20 mb internet connection and I probably consume into the gigabytes when downloading on my internet connection. (And no, I do not stream movies or illegally DL music). Thankfully the iPhone defaults to my wireless connection here at home. Anyway, I just wanted to say that there are those of us out here who actually are happy with AT&T.
Reply to this comment
by mwmcanally September 8, 2009 4:57 PM PDT
what major city do you live in? oh, I see . . .
by protagonistic--2008 September 8, 2009 6:03 PM PDT
@mwmcanally

I choose to live in the boondocks. I hate big cities. And for what it's worth AT&T actually has the best coverage in this area. Cingular bought out the original service that had excellent coverage and was in turn bought by AT&T. Worked out fine for me. :-)
by mattjew04 September 8, 2009 11:49 PM PDT
i live in houston, and with a few dropped calls, everything is fine here......o yea...houston #4 biggest city.....
by trortvedt September 8, 2009 4:03 PM PDT
I have no idea what city everyone is in but I live near Eau Claire and do not experience drop calls. I didn't realize this was such a huge issue. As far as the apps, I never thought I would use applications on my phone but I use them all the time! If I miscalculated how much I would use them, I can only guess Apple and At&t did not think that people would adapt them so quickly. I use one for most of my stuff. I love them and use my phone as a laptop essentially. I would also compare this to everyone at your work place has just decided to download their favorite movie onto the work computer. Do you think the business network would not experience a slowdown? This is an unanticipated use of the network suddenly dragging everything down. Why do you think business don't allow personal use of network downloads? It is more than employee production reasons. This is a local host problem/nightmare. Now think nationally. How could one company react quickly to fix the problem? What would your boss do at work? The IT guys would be on it so fast and shut the user down! AT&T can't do that!
Reply to this comment
by clubsunnyside September 8, 2009 4:08 PM PDT
As a new IPhone user, I can understand that I utilize the data network far more then my previous smartphone (WinMo 6.0), the developers just made it so easy to access date. But I can't accept the blame for the majority of my usage, work email. I recieve hundreds of emails a day and 50+ megs of attachments a day, with the old WinMo phone I had the email set to get the first 20k only, iPhone won't let me do that. so at least for me (and I would assume other professionals in large cities), this would cut out over half of my data usage. Try it Apple!
Reply to this comment
by nexgenmax September 8, 2009 4:14 PM PDT
Simple, Apple created a ground breaking device, AT&T bid on it and won. AT&T will profit from such device.

Now, AT&T backbone has proven that it can't handle the network traffic from the iPhone users. I blamed AT&T for bidding in the first place. I blamed Apple to create such great device (lol).

Two years later, calls still dropping and 3G network is still suck. Charging $30/mo data plan on iPhone without giving a consumer to opt out or just using edge, it backs fire on AT&T. Paying $30 data plan has made consumer to realize that they want to make sure their money it's up to par to the service.

If AT&T were allowing people to opt out from the data plan or just using edge, network traffic will be less. For those who paid $30/mo for their data plan, they will use it as much as they can. I will set my 3G when i'm about to drive. Somehow, I have to use it since i paid $30/mo.

As soon as iphone available for different networks or carrier, i will definitely cancel my AT&T and move to a different network. Yes, even if I have to pay the early cancellation fee.
Reply to this comment
by September 8, 2009 7:51 PM PDT
1. Why would you opt out?? That is soooo stupid. That's buying a plasma TV and then opting out of Cable, Fiber Optics, Satellite, streaming services, or DVDs because you "just want to watch your VHS collection". DOn't be an idiot. Do you think your iPhone would be half as useful/cool/fun/working if it didn't have an always-on data connection?? Stupid... Try it! Flip on the Airplane mode for a day and see what happens. Open those apps, the email program, the browser, the visual voice mail, the maps, or anyhting else. See how long you last before you crack when nothing works. Idiot...

As for the edge option, YOU HAVE IT!! DUUUURRRR... It's called going into the settings and shutting off 3G... duuuuuuuhhhh... No 3G + Data= Only Edge....
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