Apple has created a monster. No, we're not talking about growing iPhone sales or the success of its imposing chain of retail stores. We're talking about the almost oppressively beautiful design of the product packaging and marketing of Apple products. In addition to the acclaimed look of Apple products themselves, their boxes and accompanying packaging border on the obsessive. Laptop boxes unfold gently and present fitted trays. iPhone boxes unfurl like Chinese puzzles.
It's no surprise, then, that Apple accessories have gotten in on the game, too. TwelveSouth's BookArc Desktop Stand for MacBooks promises a "cleaner, less cluttered Zen-like workspace" and that it can actually "boost the performance of your laptop." What it is, simply, is a laptop stand--a curved piece of metal that a MacBook can slot into like a piece of toast into a toast-rack. And that is it. But, of course, it is also a beautiful laptop stand.