BERLIN--At Panasonic's press conference, which officially opens press day here at IFA Berlin 2009, the magic number is three, as in 3D and thirds.
Laurent Abadie, CEO of Panasonic Europe, is up first. He is talking up Full HD 3D, a new business for the company, with the goal of bringing 3D from the theater to the home. Sony said Wednesday it has the same goal.
Now Yoshiiku Miyata, a senior executive at Panasonic AVC Networks, is here to explain. "Next year TV will change dramatically," he said. The first Full HD 3D products will display two different 1080p projections, one to each eye, which special 3D glasses would then make look like one image. It will of course be on plasma, this being Panasonic.
Next year they'll have several models of 3D TVs as well as a 3D Blu-ray player. He doesn't say exactly when, nor does he provide photos or any specifications.
Next up is cameras. Panasonic is introducing a new Micro Four Thirds camera, called the GF1, which is likely to set the standard in the interchangeable-lens compact category. It will come in several colors--everywhere but the US--have 720p HD movie recording, and ship in a couple of kits all priced at $899.95. Plus, unlike its competitor the Olympus E-P1, it will have a pop-up flash and an optional electronic viewfinder. (For more details on the Panasonic Lumix GF1, see Lori Grunin's in-depth preview.)
In order to talk about the future of 3D film, Panasonic shows us the trailer of James Cameron's upcoming film, "Avatar." But they show it in 2D. Odd. At least Sony showed us 3D stuff in 3D.