Casio's going full force after consumers shopping for digital cameras in the $100-$200 price range. First, the company announces the Exilim EX-Z450 and EX-Z90, $199.99 and $149.99, respectively. And then Monday, it announces the $179.99 EX-Z280 and $119.99 EX-Z33.
The Z280 (pictured right) is a 12-megapixel ultracompact with an f2.6-5.9 26-104mm-equivalent wide-angle lens with a 4x zoom, sensor-shift image stabilization, 2.7-inch LCD, and Casio's newest image processing engine featuring a dual-processor design for lower power consumption and better photo results. It also gives you 720p HD-quality video capture and the latest iteration of Casio's green-screen Dynamic Photo function. A very compelling package for what will probably street at around $170.
With a more entry-level feature set, the Z33 is a 10-megapixel model with a 3x optical zoom and a 2.5-inch LCD. It does the basics I expect to find on a camera at this price--VGA movie mode, face detection, lots of scene modes--but its also very thin at 0.7 of an inch and weighs roughly 4 ounces with SD card and battery. Plus, it has built-in compatibility with Eye-Fi's SD cards for wireless transfer of photos.
The EX-Z280, available this September 2009, will be offered in a silver body color (though Casio has photos of gold and pink versions so maybe those colors, too). The EX-Z33 will also be available in September in black, light pink, vivid pink, silver, and blue.