Today, Sony announced two new lenses, the 30mm f2.8 DT Macro lens (SAL30M28) and the 28-75mm f2.8 SAM lens (SAL2875) along with three new dSLRs. Providing an inexpensive entry into macro photography is the new 30mm f2.8 DT Macro lens which will sell for about $200 when it becomes available in October 2009. The lens is a DT series for Sony's APS-C sensor size cameras such as the new Alpha a550 and Alpha a500 announced today, as well as the Alpha a380 and Alpha a330. It features a distance scale in both feet and meters. Reflecting its economical price are a plastic lens mount and a small manual focusing ring.
Adding to its already extensive line-up of full-frame lenses, Sony also announced the new full-frame 28-75mm f2.8 SAM lens along with the A850 full-frame camera today. A normal range telephoto zoom with a fast, constant 2.8 aperture, making it useful for portraits and available light shooting. The lens has a 42-113mm 35mm equivalent when used on a Sony APS-C camera body. It features a zoom-lock switch, circular aperture blades, and four aspherical lens elements. As well as a metal lens mount there is also a distance scale in feet and meters. There is a minimum aperture of f32 and a 67mm filter diameter. The new 28-75mm f2.8 lens will be available in September 2009 for about $800.