August 13, 2009 12:25 PM PDT

Kindle rival Plastic Logic partners with Olive Software

by Dong Ngo
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(Credit: Plastic Logic)

So far, Amazon's Kindle has been in a safe position as one of the dominant electronic readers on the market. However, this may be changing because its rival, the Plastic Logic e-Reader, has been busy gaining prelaunch partners.

Plastic Logic, the start-up maker of the possible Kindle "killer" e-reader, announced Thursday that Olive Software will be a key service provider and partner for the Plastic Logic Publishers Program. The partnership means the two companies will develop content-publishing solutions for newspapers, magazines, and Web content providers, as well as other publishers that distribute their content via Plastic Logic's e-reader.

Olive is a prominent digital publishing company that produces hundreds of newspapers and magazine titles across multiple platforms--including electronic reading devices, smartphones, browsers, and Internet-enabled TV.

The Plastic Logic e-reader is an electronic reader designed specifically for mobile users. The device will be about the size of an 8.5-inch by 11-inch pad of paper and weighs less than most magazines. It seems to be an ultrathin, simple, and strong device, gauging from a recent demo.

Differentiating the new e-reader from the Kindle is the fact that it supports both 3G and Wi-Fi. This means you can download new content via wireless on the go, and from your home and office Wi-Fi networks. In addition, apart from published contents, the Plastic Logic e-reader supports popular document formats, including PDF, Word, PowerPoint, and Excel documents.

Recently, Plastic Logic also hooked up with Barnes & Noble and announced that it will use AT&T's 3G network.

The Plastic Logic Reader is due to launch early next year. For now, it's still unclear how much it will cost.

Dong Ngo is a CNET editor who covers networking and network storage, and writes about anything else he finds interesting. You can also listen to his podcast at insidecnetlabs.cnet.com. E-mail Dong.
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by chriscooksey August 13, 2009 12:52 PM PDT
If they can make this affordable enough (reader and material) for people other than rich techies to buy than I think we'll have a winner. The price points are what are holding these back
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by hafenbrack August 13, 2009 1:18 PM PDT
Between this reader and what Sony has been coming out with, I can't see the Kindle holding the lead for much longer. Most of the new eReaders coming out are surpassing the Kindle in just about every respect.
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by Slick1of2 August 13, 2009 1:41 PM PDT
I like it!
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by bluerain44 August 13, 2009 1:44 PM PDT
"Most of the new eReaders coming out are surpassing the Kindle in just about every respect."

I think Amazon was forced to make an announcement and release the DX before it was ready.
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by urbanwoop August 13, 2009 4:53 PM PDT
I absolutely agree with you. The Kindle DX is really the beginning. If you have a vast pdf library, this is the minimum size you should have. Kindle is like Henry Ford about software though. Until they recognize that FOLDERS are not an add on, but a necessity and that users want to be able to turn off auto screen saver to study their pages, then the DX is not ready for prime time. At least they fixed the fonts from the kindle2.
by salesguru38 August 13, 2009 1:49 PM PDT
This will be a great reader, but partnering with Olive? Really? I mean why not partner with one of the big boys like BlueToad, Zinio or NXTBook. Olive is so far down the chain it's not even funny. The three of these guys do thousands of magazines each month. I've used BlueToad myself and know they publish 2000+ issues a month and work with the largest printers in the world. Olive, Really?
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by roonster09 August 13, 2009 1:56 PM PDT
what do people think of the name kindle? i found an interesting discussion on the name of kindle, and other electronic readers, here: http://onthebutton.wordpress.com/2009/08/13/books-are-so-yesterday/
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by LibertyNews August 13, 2009 2:43 PM PDT
If Amazon and Barnes and Nobles want people to start reading content on eReader devices, they need to start giving them away for free... with a service contract, much like the cellphone industry.
Most people already understand these types of contracts and will feel like they are embarking on a reading plan and not purchasing a device that will become obsolete in a couple of years. This way readers could bundle content and keep it simple. For example you could sign up for a 24 month plan where you pay $20 a month for the right to download one book a month and two magazines or one book and a subscription to a newspaper. This type of Sales model is proven to work well with cell phones I think it would work even better with eReaders. I predict the the company that adopts this model as an option will become the eBook/eReader Leader.

Check out my customized newspaper at:

http://www.Libertynewspint.com
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by svgtom August 17, 2009 10:13 AM PDT
Based on your example, a two year contract would cost $480. I own a Kindle and even before I had one, I did not spend $20 a month on books and magazines. Also, the majority of the books I read on the Kindle are public domain which I download for free from sites other than Amazon.
by macewan_ August 16, 2009 6:11 AM PDT
PDF & browser support will need to be included at some point.
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by jimofoz August 18, 2009 1:28 PM PDT
Make it a third the size and price, and I'd be interested.
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