Report: Apple shot ad for new product in diner
Secretive company shoots secretive ad for secretive product that probably doesn't look like this.
(Credit: http://artilleryunit.com)The Sierra Sun has an interesting tidbit of information that some blogs have picked up: Apple is apparently shooting an ad for a new, unreleased product in Truckee, Calif., which is near Lake Tahoe and good skiing during the winter.
Reportedly, the ad was being shot at a diner called "Jax at the Tracks." (We haven't been able to confirm whether Apple really was filming in the diner, but it does exist). The Sun reports that "because the product they were advertising hadn't been released, members of the group didn't release any information, or allow any photographs."
Bud Haley, owner of the dinner, told the newspaper that, "Apple found us, they're trying to show us as a hip and cool spot for the 20-something crowd."
So tantalizing, isn't it? "Hip," "cool," "20-something." I think I just inhaled an aphrodisiac.
Got a mock script you're willing to share?
(Source: MacDaily News via Sierra Sun)
Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter. 
By the way, the features that you have seen in most of Apple's recent software releases they actually stole from me. I posted and submitted actual mock ups of a UI similar to Leopards in the private Vista beta ngs back in 2005 and I believe Apple UI designers were snooping around, saw it and implemented it. Thieves!
Let me guess: you're also married to Morgan Fairchild.
That was actually kind of funny. Kudos.
Nice to meet you. I'm Mr.Dee too. hahaha amazing. We all know Apple is going to announce the iTablet and Steve Jobs will always have one more thing for us.
http://www.adgirlandtechnerd.com
http://boycottnovell.com/2009/02/01/andre-da-costa-schwag/http://cid-e8e5cc039d51e3db.skydrive.live.com/browse.aspx/.res/E8E5CC039D51E3DB!15961
Don`t worry M$ will be compensating you for all your hard work, Zune HD maybe?
http://boycottnovell.com/2009/02/01/andre-da-costa-schwag/
http://cid-e8e5cc039d51e3db.skydrive.live.com/browse.aspx/.res/E8E5CC039D51E3DB!15961
Ka-ching!
[If the Director did not need the exteriors, he could easily have "cheated" the location by constructing a set in the Studio...]
If you got this commission, you'd probably want this commercial to: Position the product as a mainstream mass-market consumer appliance; Illustrate practical, everyday applications that non-tech people can relate to: "meatloaf and potatoes applications" , not spreadsheets, Give consumers several good reasons to want to carry this footprint with them at all times and Demonstrate ease of use:
You could have a Waitress hand the Tablet, say, to a Truck Driver and, with a few touches of the screen easily show him how to start using the Tablet for what's important in his life.
So, let's call the product an "Omni", the general strap line for the campaign will be "Take it WIth You" and the commercial shot at the Diner, we'll call "Cowboy Adventure".
Treatment for "Cowboy Adventure"
You'd open with an establishing exterior shot of a Diner, let's call it "Jill's Diner". A ROUGHNECK TRUCK DRIVER pulls in off the highway for a meal.
Inside, the Diner has those increasingly rare small jukebox terminals at each table. The TRUCKDRIVER flips through the song menu pages, then tries to play a song. Can't--it's been disconnected.
Cut to JILL who smiles and hands him an "Omni". TRUKDRIVER bit fearful at first until JILL shows him with a few touches and scrolls how to navigate and select his song -- the Omni way. He smiles as he leafs through album art, perhaps watches video of an old Johhny Cash performance...but he's also hungry.
The TRUCKDRIVER raises his hand to JILL to request a Menu. JILL smiles, a touch or two more and "JILL"S DINER OMNI MENU" appears on his screen. TRUCKDRIVER experiments a bit more, he not only can order a Rib-eye steak, he can drill down to see a photo of the dish, even nutritional information. TRUCKDRIVER smiles: He's "getting it": The Omni is easy to use.
TRUCKDRIVER notices , at another table, a family on vacation struggling to unfold and use a large road map. The map gets in their food, etc. TRUCKDRIVER wonders? Could it? Yes! This new Omni thing can give him highly detailed, scalable maps and ample drill-down info (without soaking up his coleslaw).
TRUCKDRIVER leaves cash and a tip for his check, gets up, starts to carry the Omni (innocently, of course).
JILL taps him on the shoulder, he hands her back the Omni, smiles and tips his hat to her..
TRUCKDRIVER gets back into his worn truck, smiles, drives off into the sunset.
SUPER: "The Apple Omni"
SUPER: "Take it With You"
- by clsmithj August 13, 2009 7:15 AM PDT
- I bet the retail price of this will be $2999
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- by Mr. Dee August 13, 2009 11:26 AM PDT
- Wouldn't be surprised.
- Like this
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