The Sierra Sun has an interesting tidbit of information that some blogs have picked up: Apple is apparently shooting an ad for a new, unreleased product in Truckee, Calif., which is near Lake Tahoe and good skiing during the winter.
Reportedly, the ad was being shot at a diner called "Jax at the Tracks." (We haven't been able to confirm whether Apple really was filming in the diner, but it does exist). The Sun reports that "because the product they were advertising hadn't been released, members of the group didn't release any information, or allow any photographs."
Bud Haley, owner of the dinner, told the newspaper that, "Apple found us, they're trying to show us as a hip and cool spot for the 20-something crowd."
So tantalizing, isn't it? "Hip," "cool," "20-something." I think I just inhaled an aphrodisiac.
Got a mock script you're willing to share?