Personally, I'm not a big fan of wide-angle optics, though I have to admit this glass comes in pretty handy when snapping landscape shots. However, camera accessories maker Omax thinks its lenses can be put to even better use.
The company engaged Publicis India to create a series of advertisements that depict men seemingly taking pictures of innocent subjects. Somewhere in the frame are women (mostly scantily clad).
From a creative standpoint, I think this idea is brilliant. It is a humorous take on gender stereotyping while offering an alternative use for wide-angle optics. But from a technical point of view, the voyeur in the ad will probably have to use a fish-eye lens if he wants those women in his camera sight.