Riding the success of the iPhone, AT&T, apart from trying to keep the phone exclusive, seems to be learning from Apple in another way--its retail stores.
The company announced Monday that it has done a major makeover to more than 2,200 retail locations across the country. The aim is to provide consumers and small-business customers with a better hands-on experience when shopping for devices and service plans.
According to the telecom giant, the overhaul brings a refreshed, more intuitive organization of products and services. For example, all wireless devices now show up on new power-enabled displays, making it easier for customers to experience and compare features such as touch screens versus full QWERTY keyboards.
These store enhancements are also part of the company's effort to prepare for the nationwide introduction of Netbook data plans and the availability of AT&T ConnecTech services. These services include a nationwide next-day in-home service and 24-7 remote support for Netbook computers.
Personally, I think the makeover is good news. The last time I was at an AT&T store, there was not much else to do about a phone besides look at it.
However, I'd rather see AT&T overhaul its sketchy 3G connection for the iPhone, especially in the San Francisco Bay Area. Now that would make great news.