Netflix streaming will be coming to online-enabled Sony Bravia televisions this fall.
Once enabled via a software update, the Netflix feature will give Bravia sets access to the same 12,000-title catalog of Netflix streaming movies and TV shows that's available on a growing number of devices, including the Xbox 360, Roku Player, and all recent Samsung and LG Blu-ray players and home theater systems.
Compatible Sony TVs include the XBR9 series, the Z5100 series, and the W5100 series. However, a wider variety of sets can access the Netflix feature by adding the Sony Bravia Internet Video Link, an add-on accessory that currently costs about $200.
In addition to Netflix, Bravia Internet Video-enabled products currently support content from Amazon Video-on-Demand, YouTube, CBS (the parent company of CNET), and a variety of lesser-known online video providers. (For an overview of the pre-Netflix Bravia Internet experience, check out our recent slideshow.) Recent additions include Demand Media (videos from Golflink.com, Livestrong.com, and eHow.com) and ON Networks (programs such as Golf Tips, Play Value, and Beautiful Places).
The addition of Netflix will certainly go a long way to ameliorating our decidedly less-than-enthusiastic experience with the Bravia Internet Video features. (That said, remember that Netflix and Amazon video can be added to any TV with the $100 Roku Player.) Moreover, we hope that the fact that Netflix and Sony are now partners means that we'll eventually see Netflix added to Sony's Blu-ray players and, eventually, the PlayStation 3 (which currently only supports Netflix via the third-party Play On software).