Barnes & Noble opens new chapter with iPhone app
The B&N Bookstore app lets you read book reviews.
(Credit: Barnes & Noble)Barnes & Noble has joined the iPhone app generation. The world's largest bookstore announced on Monday its B&N Bookstore app, which is available for both the iPhone and iPod Touch. Among other things, users can browse books and reviews, and find store event information.
One of the first big brick-and-mortar retailers to create an iPhone app, Barnes & Noble partnered with LinkMe Mobile and Spotlight Mobile to design phone-friendly features.
One of them lets users snap a photo of a book cover, which then links to more information about the book. Although this seems a bit redundant--since to take a photo of a book you'll have to have it in hand--it could prove helpful in quickly scanning a friend's book collection and later reading reviews, synopses, and the like. Yes, you could do that with a Google search, but a photo couldn't hurt, right?
The app also includes a store locator, recommendations on other books that might appeal, a store events calendar, online purchasing, and video clips of interviews with authors.
Other apps for bookworms include Amazon Mobile, which lets users search, shop and read reviews; SnapTell, which, like the B&N Bookstore app, lets users take a picture of a book cover and get information on the book; and BookBargin, which compares prices of books at different online stores. These apps and the B&N Bookstore app are free.
Barnes & Noble's president, William Lynch, said the company decided to create an app based on an increase in the store's mobile traffic.
- by July 21, 2009 7:22 PM PDT
- We just downlaoded this app (saw it while waiting for the kids in the bookstore).
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(4 Comments)Floored me.
Although the iPhone is relatively new technology to us, the integration (seamless) is what really gets things to where they need to be. One photo of the book gave us reviews and similar books. OK, you needed the book in hand, but cool. Where it got really neat was the integration with theGPS and the"find me" functionality to show me front photos of the stores on the street so I could choose which one most suited me, then in a click, inventory was brought up - wow. And oh yeah, they will hold it for you too :-)
It can only get better......
Now if Chapters would only come out with something similar - oh to be Canadian :-(