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June 4, 2009 12:57 PM PDT

Iriver B30 caught on video, in a closet

by Donald Bell

Photo of the Iriver B30 MP3 player.

The Iriver B30.

Iriver may not have the same brand recognition as iPod or Zune, but the Korea-based company has consistently cranked out portable media players with slick modern designs and impressive graphic interfaces.

The U.S. has been treated to a handful of Iriver products, including the Clix, Spinn, and P7, but some of the company's creations never make it to our shores. The Iriver B30 is one such product--a portable media player with a 2.8-inch screen, micro SD memory expansion, accelerometer control, and a suite of features that includes music, video, photo, games, and a text reader. Unfortunately, the B30 also sports a DMB television tuner, which is next to useless in the U.S., and makes the product impractical for export.

Still, thanks to this video of someone expertly maneuvering the Iriver B30 in pitch-black darkness, we can at least appreciate the finer nuances of the product's GUI. It looks pretty slick, bearing a resemblance to the magazine-style aesthetic we found on the Iriver P7.

iPod competitors take note--it is possible to make a refined, stylish GUI without cloning Apple or rehashing outdated motifs. Kudos to Iriver.

Donald Bell is CNET Reviews' senior editor for MP3 players and portable audio, and one half of the MP3 Insider blog and weekly podcast. He also likes getting his hands dirty with digital audio tools for musicians and DJs.
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by Benz NYC June 4, 2009 8:46 PM PDT
wow the UI looks amazing and very responsive It's to bad this will never travel to our shores as I would be all over the 16gb version! Hey you never know though they said the P35 would never make it over to the USA but it's on Iriver America's website for a fall release. I will be keeping my fingers cross for this one amazing!
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by gcs584 June 5, 2009 8:45 AM PDT
It would be great if you could give references to the articles upon which you based your story. Crave is the worst when it comes to complaining about blogs that have utilized their material as a source without a reference. A case of the pot calling the kettle black...
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by TonyOrwin June 8, 2009 12:10 AM PDT
iRiver continue to produce the goods withgreat PMPs like this. The T-DMB facility is a great boon as the Mobile TV protovolis slowly being taken up across the globe.

The USA's steadfast refusal to move with the time and adapt a Digital Radio system that will enable facilities such as this (and MANY more) to be made available to the 200 million plus consumers in the US is a constant bewilderment to us all inthe Eureka 147 (DAB) world.

Still - the rest of us (non US) thank iRiver for their continued great work!
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