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May 26, 2009 9:03 AM PDT

For Olympus, the proof is in the videos

by Joshua Goldman
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It's always nice when a company is willing to put up its products against its marketing claims. In this case, the strengths of Olympus' Tough series of digital cameras.

Earlier in 2009, Olympus stopped designating its series of shock- and waterproof cameras with a mere SW and started calling them Tough, since the cameras were also dustproof, crushproof, and freezeproof. To prove just how much punishment they can take, it turned over a bunch of Tough-series cameras to some kids and let them have at 'em in a series of tests, which Olympus made videos of and posted to YouTube.

The "best of" video is above while the nine individual trials--including Tricycleproof and Icecreamproof--are after the break.


Josh Goldman is a senior editor for CNET Reviews, covering digital cameras, camcorders, and related bits and pieces, along with writing the occasional laptop or software review. He doesn't have a podcast, newsletter, or CNET TV show, but you can follow him on Twitter if that's something you do. E-mail Josh.
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by Philips May 26, 2009 10:01 AM PDT
Hahaha. Brilliant idea for an ad.

P.S. Actually many people already before were praising the cameras as "kid-proof".
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by PhoenixFiresky May 26, 2009 11:29 AM PDT
Good Heavens! I'm impressed. Anything that can withstand all THAT can certainly withstand l'il ole ME!
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by tipoo_ May 26, 2009 11:43 AM PDT
Olympus camera's are nice, if only they would start using SD cards! There is simply no aspect other than size that XD cards are better than SD in.
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