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May 25, 2009 9:36 PM PDT

HTC plans Android-based 'OPhone' for China

by Leslie Katz
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The OPhone is expected to be a version of the HTC Magic, which came out in February.

(Credit: Damian Koh/CNET Asia)

For a holiday, it's been an eventful day in the world of HTC-Android-phone news. First came those leaked internal AT&T documents that showed, among other things, a new HTC Android device called the Lancaster that's supposedly targeted for an August U.S. launch. Now comes word of HTC's plans, starting next month, to sell an Android-powered smartphone in China, the world's largest wireless market.

The Wall Street Journal reports that the new China-bound Android phone will be a version of HTC's Magic, the successor to the T-Mobile G1 (formerly known as the HTC Dream) that launched in February.

The phones will reportedly be customized with software from wireless carrier China Mobile and called OPhones (referring to Open Mobile System, the name for China Mobile's customized version of Google's mobile operating system). And yes, the name does bring to mind another little smartphone we've heard of, but at least, as far as we can tell, the "O" will be capitalized.

There's no final word on price yet, but the WSJ speculates that HTC's new China phone will retail for about 5,000 yuan, or about $730.

The OPhones could prove a big boon for HTC, which is aiming to double sales in China this year from 800,000 units last year, according to the newspaper. Market giant China Mobile has at least 415 million subscribers, and it may not be the only operator offering the handset. HTC Chief Executive Peter Chou said HTC may also offer Android-based models through China Telecom and China Unicom.

Android-based phones, of course, aren't new to Asia. Earlier this month, we reported on the Singapore HTC Magic launch. Following Singapore, the Magic is expected to head to Hong Kong and then to Malaysia, Thailand, Indonesia, the Philippines, and Vietnam by end of the second quarter.

But China looks like a particularly robust market for Android devices. Last week, Andy Rubin, Google's director of mobile platforms, specifically mentioned a high level of interest there when talking to CNET News about the promise of the operating system.

Leslie Katz, senior editor of CNET's Crave, covers gadgets, games, and most other digital distractions. As a co-host of the CNET News Daily Podcast, she sometimes tries to channel Terry Gross. E-mail Leslie.
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Add a Comment (Log in or register) (11 Comments)
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by monkeyfun14 May 25, 2009 10:14 PM PDT
Someone tell me why Android phones are so damn ugly.
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by seven7dust May 25, 2009 11:24 PM PDT
Microsoft paying companies ! just kidding
by forever4now May 25, 2009 11:27 PM PDT
They are slowly getting better, but I do have to agree with you. It is a bit strange that you can get great looking (beautiful?) devices for all smartphone OSes but Android. I wish HTC, Samsung, et al would consider using some of their existing smartphone designs. The Samsung Omnia running Android would be killer, compared to the I7500 Samsung is bringing to market. Hopefully Motorola & Sony Ericsson will do better.
by a_flores May 26, 2009 5:39 AM PDT
I absolutely agree with you. Why all android phones are ugly? Do they know art? HTC and Samsung created so many beautiful and good looking phones but why the same beauty cannot be for android phone? Something so strange happens here.
by sagesmith May 26, 2009 8:57 AM PDT
because they are functional, try one.
by MickBurke May 26, 2009 12:49 AM PDT
Yea, the 'promise of the operating system' is that it's open source, so the Chinese can snap in the software to sensor, track and generally repress their citizenry easily. What a 'promising market'. Enjoy your blood money...
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by forever4now May 26, 2009 1:32 AM PDT
Who knows what's going on, when it is closed source? Do you know what Windows does, behind the scenes? At least with open source, there is the possibility to audit the software for malicious intent.

To really provide protection against what you are referring to, you would need tools that monitor what is being sent & received by your machine.
by Voice_Of_Logic May 26, 2009 3:19 AM PDT
Not only that, the hooks are there (open) for them to snap in their pirated (closed) software too - since they steal much of everything they dont make.
by MickBurke May 26, 2009 11:01 AM PDT
So you're claiming that microsoft is like the chinese government?!?!? Are you serious?!?!
by a_flores May 26, 2009 5:31 AM PDT
What a joke is that? 730 dollar for a free OS cellphone? Come on HTC, are you kidding us? Your greed will choke your own neck.
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by myles taylor May 26, 2009 9:58 AM PDT
haha reminds me of the youtube movie about the Microsoft "O-Phone". look it up.

Anyway, looks interesting.
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