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May 21, 2009 4:00 AM PDT

Aussies cram 2,000 movies onto single DVD

by Eric Franklin

Last month, GE revealed that its research scientists had discovered a way, using holographic technology, to store 100 DVDs worth of information on a single standard DVD. What a difference a few weeks make.

In what can only be seen as a "serving" (or pwning) of the GE researchers, the B-Boys researchers at the Swinburne University of Technology in Melbourne, Australia, have gone way past 100 and on to 2,000.

While standard DVDs are made with three spatial dimensions, the Aussie researchers added two more.

Using nanoparticles--extremely small bits of matter--the Swinburne team was able to introduce a spectral (or color) dimension and a polarization dimension.

To create the "color dimension," the researchers inserted gold nanorods onto a disc's surface. Because nanoparticles react to light according to their shape, this allowed the researchers to record information in a range of different color wavelengths on the same physical disc location. Their findings appear in the current issue of the scientific journal Nature.

Current DVDs are recorded in a single color wavelength using a laser. Brain explode yet? No? Well just keep reading, pal.

The polarization dimension is even more trippy and impressive. When the scientists Down Under projected light waves onto the disc, the direction of the electric field contained within them aligned with the gold nanorods. This allowed the researchers to record different layers of information at different angles.

According to James Chun of the university's Centre for Micro-Photonics, "the polarization can be rotated 360 degrees. So for example, we were able to record at zero-degree polarization. Then on top of that, we were able to record another layer of information at 90 degrees polarization, without them interfering with each other."

Not surprisingly, some issues, such as the speed at which the discs can be written on, have yet to be resolved. However, the researchers--who have already signed an agreement with Samsung--are confident the discs will be commercially available within 5 to 10 years.

Thinking about how this would be applied commercially makes my mind hurt. Lets says MGM decides to release all 22 "James Bond" films on one DVD. How much would they charge? $220-$440 ($10-20 for each disc) for the single disc?. How long would it take for consumers to get used to paying that much for a single disc, no matter how much content is on it?

On the Buzz Out Loud podcast Wednesday, we speculated that an entire TV series could be released on one disc. For example, all five seasons of "The Wire" on one disc. That would definitely be convenient during a marathon, but would Netflix be willing to rent you a $250 disc, with the possibility that you'd keep it "forever"?

Of course, the discs are likely to have applications beyond the living room. They could potentially stores large medical files such as MRIs, for example. The commercial potential for this technology is obvious; I'm just glad I don't have to come up with a business model.

Eric Franklin refused to write a bio, saying, "Why are you bothering me about this bio business again? If I wanted people to know more about me, I'd send them to the Inside CNET Labs Podcast" (shameless plug). E-mail Eric.
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Add a Comment (Log in or register) Showing 1 of 2 pages (48 Comments)
by mdsudan May 21, 2009 4:20 AM PDT
With the way movie studios like to protect their content.. i think they would just release a single movie on a disk @ 100 USD...but you will now get all the film and shooting content (all the edited out clips), the different takes in different angles, the various location activities, the conversations on the ground when the movies were made, the various sound and back ground noises etc. I dont see a problem filling it up. :) ...

On a serious note, i think data archival especially Photos, personal HD Videos etc would be an application. Enterprise customers will find equiv. uses as well.
Reply to this comment
by justincarmichael May 21, 2009 4:23 AM PDT
Definitely makes me feel proud to be an Aussie!!!
Reply to this comment
by MPB May 21, 2009 5:08 AM PDT
too right. aussie aussie aussie oy oy oy.
by NotYetNoob May 21, 2009 4:36 PM PDT
FAIL!: It's oi oi oi, not oy oy oy.
by aMUSICsite May 21, 2009 4:42 AM PDT
In 5-10 years we could well be in a position where people are only willing to pay about $1 for a shiny disc with 2-4 hours of high quality video content.

As we get more and more free content then it will drive down the price of paid content. The money will be in the large archives. Yes you can stream/download anything you want but some people would still pay for the ease of use of having a local copy.

My guess would be in 5-10 years time a release all 22 James Bond films on one disc would be $60-$80 not $220-$440, as the market will obviously quickly become flooded with more content that we can consume and people will buy less individual products.

Also let's not forget the pirates, how many DivX movies could you get on one of these discs? The entire 20th Centuries top 10,000 movies all on one disc?
Reply to this comment
by Jack K1 May 21, 2009 5:00 AM PDT
How about single movies - on a disk the size of a penny?
Reply to this comment
by tektaktyks May 21, 2009 5:12 AM PDT
can they do that to bd disc and put more data on it?
Reply to this comment
by -fjtorres- May 21, 2009 5:59 AM PDT
BluRay is irrelevant to this technology.
BluRay is simply the same old 1D pure binary encoding of CDs and RedLaser DVDs taken to a smaller scale; all three store data as simple yes-or-no linear dot patterns. Think of tiny beads on a rosary; a zero bit is a stretch of cord, a 1 bit is a bead. Now make the string really really long and thin, the beads tiny. That's CD. You make the cord a bit thinner and the beads smaller and you get DVD. Make the cord thinner yet and the beads barely larger, so small you can barely feel them, and you have BD. And that's the end of the line of practical use for that approach.

Cause what both GE and the Aussies have done is jumped several orders of magnitude in sophistication by *successfully* replacing the beads with microscopic holograms. So each packet of data, the figurative "beads" isn't just a simple bit of data but an entire packet of data; say a byte or a word or long word or even an entire ascii paragraph.

These are overly simplistic metaphors, I know; but this is seriously big news if it is truly 5 years away. (Pound of salt time, folks. This is a research announcement. We have yet to hear from the engineers who have to turn the tech into actual commercial products.)

Its really too early to speculate on commercial product pricing and usage because first, a delivery form factor has to be defined. At the specified capacities, it may make more commercial sense to trade off some of that capacity for a more convenient form factor; going from 5 inch DVD form factor to something in the 2-3 inch range or, better yet; 1 inch. Even a 1 inch disk should be able to hold between 400 and 800 GB of data or about an hour or so of uncompressed 1080p video.

And yes, that is the likely first use of this technology; storing full-quality uncompressed video; first for filmakers and digital theaters, later for consumer use. Cause nothing eats up terabytes like uncompressed HD video.

Me, I want to see that 1 inch form factor; it could hold anywhere from 8 to 16 BD-ROMs worth of data. On a coin-sized disk. We could have some fun with this tech.
by tektaktyks May 21, 2009 5:14 AM PDT
can they do that to bd disc and put more data on it?what capacity we r talking about anyways 9400 gb?
Reply to this comment
by droslovinia May 21, 2009 5:15 AM PDT
I think that the MPAA is run by a bunch of solid gold nanorods, too, so I can see how they'd want to milk this for every dime they can get.
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by MadLyb May 21, 2009 5:26 AM PDT
Technology abhors a vacuum, and will find way to fill this to the brim.

For example 4K 24 bit video (with lossless compression) coupled with multi-language 13.1 96KHz 32 bit audio would easily push a single 2 hour movie into the 300-400GB range and add in the mostly useless interactive and 'extras' and you could see a half terabyte per movie.
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by ThePunisher2099 May 21, 2009 5:32 AM PDT
Special hardware requirement for playback? I don't imagine a standard DVD player will be able to play all the different layers of recorded content.
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by toddvj May 21, 2009 5:59 AM PDT
How long before they get sued for using unauthorized copies of the 2000 movies?
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by karpenterskids May 21, 2009 7:07 AM PDT
haha...I was sarcastically wondering that myself.
by xcal78 May 21, 2009 6:14 AM PDT
You could have the highest quality MP3's of every song ever released from every artist on a single disc.
Reply to this comment
by traxx09 May 22, 2009 1:17 PM PDT
What's the point? With 9400 GB (or just over 9TB) of capacity you could clone nearly 14,000 CDs on a single disc. If my math is correct (which I don't guarantee) that's roughly 1 1/2 years of continuous music. If they make portable and in-dash players you could have your whole collection on one disc with no compression to take with you. With that kind of capacity, they'd probably record music in fidelity higher than anything we've ever had before with the warmth of analog and the dynamic range of CD quality and beyond. Goodbye mp3 player. Those would be replaced by gadgets that could handle this technology.

As far as Blu ray, if this becomes the norm over the next decade you can forget Blu ray. This would be capable (with the right player, which hasn't been invented yet) of movie images in a quality that far surpasses Blu ray or anything the top of the line TVs of today can display. This could conceivably display true film quality in your home.
by UpajOs May 25, 2009 10:15 AM PDT
@traxx09: Your assumption about people caring about high fidelity recording is just plain wrong. CDs have been flawlessly reproducing more than the full frequency range of human hearing since 1982, yet many people buy music in MP3 format, because they can't hear the difference. CD sales are falling and even threatening the future of commercial distribution of music in that format. In the 1970s Sony battled Japan Victor Corporation (JVC) in the Betamax vs. VHS format wars. Betamax offered full NTSC video bandwidth, VHS about half that. Even though VHS produced a muddy, blurred picture, it won the war for two reasons -- most people couldn't tell the difference and VHS was cheaper.
by traxx09 May 26, 2009 8:18 AM PDT
UpajOs, you're forgetting something, it doesn't matter that people can or can't tell the difference. With over 9 TB of capacity per disc, you can have your cake and eat it too. And with the capability of higher fidelity people would care. To use your example of VHS vs. Beta, people chose VHS because it could hold 2 hrs. per tape, was cheaper, better marketed and there wasn't enough quality difference for most consumers to care. But consumers did care about quality and that's why DVD was such a huge success when it came out. There was a noticeable difference between VHS and DVD with it's 5.1 discreet channels of audio and flawless picture. A technology with better fidelity (and not just a gimmick like DVD audio) will make it worth while. Plus with that much storage space on a disc you're not compromising space and/or quality.


Plus, I don't know why anyone would need 18 years of continuous mp3 music on a disc. At 9 TB per disc are you really going to be worried about capacity?
by traxx09 May 26, 2009 8:26 AM PDT
Let me make a correction. A colleague brought this to my attention: The title of the article says 2,000 movies on a single DVD. Basically it's saying 2,000 movies worth of data on a single disc. Most movie DVDs are about 9GB. So at that, we are looking at over 17 TB per disc no 9 like I said earlier. My apologies.
by darfjono May 21, 2009 6:21 AM PDT
let's just hope that they do something like making them scratch resistant, and not putting the $%^&ing security garbage on the outside of the disc so that if that's scratched the whole disc is busted
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by Dalkorian May 21, 2009 9:26 AM PDT
LOL - good one!

;-)
by Tod Smith May 21, 2009 7:23 AM PDT
MS should look into this. Blu-Ray is dead. I hear BR is already pirated.

With this amount of data you wouldn't need encryption. The bulk along would kill transmission!
Reply to this comment
by Grifter02 May 21, 2009 7:51 AM PDT
Wow, are you serious? You just heard Blu-Ray was pirated? Blu-Ray was pirated the week it hit the market. There is no way to stop piracy, it doesn't matter how much time and money you invest in copy-protection. And how does it being pirated mean that it's dead? Is DVD dead? Blu-Ray player sales have been increasing by large amounts despite the recession.

And by the time this technology actually hits the consumer market (if it ever does), internet speeds will be dramatically higher and the size of the data will be irrelevant.
by cbaisa May 22, 2009 10:47 AM PDT
@Grifter02

Internet speeds will not be up to par to transmit data at these amounts in five years, at least not in the US where I live. I understand that fiber optics will be almost universally available in metro areas by then, but I do not foresee ISPs lowering bandwidth costs enough to make downloading terabytes of information time-efficient or cost-possible for most. However, bandwidth speeds will be high enough for streaming HD content. HD on-demand is the future for most casual media consumers. That is of course as long as Netflix continues to expand it's Instant Watch service, like it did with the recent deal with Starz.
I can see this technology being used to make much smaller data-heavy disks, but I don't see the current relevance of 2000 DVDs on one disk.
by DosEquisXX May 21, 2009 7:33 AM PDT
I wonder if they could put this technology to use in hard drives. It would be dumb if a portable media storage disc could hold a lot more data than what you can store on your computer.
Reply to this comment
by Grifter02 May 21, 2009 7:37 AM PDT
The title of this article is very misleading. Why do you keep referring to these discs as DVDs? Because they're the same size? If the technology inside is different, then it's not a DVD. Just call it a disc.
Reply to this comment
by revor09 May 21, 2009 8:24 AM PDT
I think flash drive technology is the future. No scratches, no moving parts, compact
Reply to this comment
by UpajOs May 25, 2009 10:29 AM PDT
Not likely. Flash drives are far behind magnetic and optical recording technology in volumetric efficiency and price per megabyte, and will continue to lag for the foreseeable future.
by sdf0013 May 21, 2009 8:38 AM PDT
*IF* 4k becomes a reality you would need a technology like this to make media at home possible. While BRD should have the capacity what about 3d 4k? I'm speaking in pure theory here. But, as others have said, the commercial applications are immediately more appealing than for consumer use. But, that's not to say we simply shrink the disc. Why does it have to be a 5in disc? Could we save on packaging if we can get the same high res movie on a 3in disc with a smaller box? Personally, I like the smaller and thinner BRD cases more than DVD.

Still, you have to wonder if this kind of technology has to stay on a disc. How do we get to Star Trek levels of computers where a portable super computer (ala, the Enterprise's main computer) has nearly all human knowledge. We have to have some way to mash nearly limitless data into a finite space. Why couldn't this be the tech to do just that? It doesn't necessarily have to be for Hollywood.
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by unklemonkeh May 21, 2009 8:45 AM PDT
next step make disks that don't scratch :P
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by Renegade Knight May 21, 2009 9:08 AM PDT
Or disks that are bothered by scratches. they didn't say anything about how robust this format is. Scratched CD's play better than scratched DVD's. I haven't seen how well BlueRay holds up to fingerprints and scratches. I hope it's better than DVD's because DVD's are just barely tolerable as rentals for this reason.
by ccmike72 May 22, 2009 8:16 AM PDT
from my experience so blu-rays hold up pretty well. They added a special coating to make the much more scratch resistant than dvds.
by NotYetNoob May 21, 2009 4:37 PM PDT
Now i can fit my entire p0rn collection on one nice disk!
Reply to this comment
by Press any key May 21, 2009 10:14 PM PDT
Hollywood just dropped dead!

But then, your PC will probably 'burn-out' trying to play the disk..

Pity they can't do this with a USB stick.
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by J5Chicago May 22, 2009 7:25 AM PDT
Right? Part of the problem with DVDs (and CDs for that matter) is the spinning and the heat. Wouldn't it be great if they could layer this onto a stationary form of media... like those crystals in Superman or the thing that Tommy Lee Jones holds up in the first Men In Black Movie and says "these things are going to replace CDs someday. Looks like I'll have to buy the White Album again"? Doesn't something like that make more sense? Spinning drives are so 2000.
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