April 24, 2009 12:48 PM PDT

Toshiba beams up with 'Star Trek'

by Rich Trenholm
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Toshiba lapjack (Credit: Toshiba)

JJ Abrams' retooling of the classic-era "Star Trek" is beaming into movie theaters very soon--sorry, we're contractually obliged to make that pun--and Toshiba is celebrating with all manner of branded bits and bobs.

Tosh launched the mini NB200 Thursday. It's a perfect candidate for an inexplicably named limited-edition "lapjack" (pictured above), which is a "Star Trek" sticker you stick on your laptop, and it fits as snugly as a red shirt on an inevitably doomed extra.

At a "Trek"-themed microsite, you can download screensavers and other items. If you've bought any Tosh stuff lately, there's also the chance to win a zero-gravity flight. Crave's been there, done that.

"Star Trek" is out in May. Crave has had a sneak preview, but we're not going to spoil it for you.

(Via Crave UK)

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by MrBoomshadow April 29, 2009 5:48 AM PDT
Nobody seems to get Star Trek branding at Toshiba. Fans don't want stuff labeled "Star Trek"; they want stuff with Starfleet logos on that looks like Kirk or Spock might use it.
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