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March 18, 2009 6:10 AM PDT

Fujitsu e-book reader makes Kindle look cheap

by David Carnoy
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(Credit: Fujitsu)

We've had a lot of CNET readers tell us they're waiting for a little color before they jump onto the e-book reader bandwagon. Well, as one might expect, a little color is going to cost you a lot of dough, as Fujitsu gets set to release its Flepia color e-book reader in Japan with a $1,000 price tag.

In the works for several years, the Flepia has a bigger display than does Amazon's Kindle 2--it has an 8-inch 1,024x768-pixel XGA touch screen that can display 260,000 colors (Fujitsu refers to its e-ink technology as "color e-paper").

The unit also has built-in wireless Bluetooth and Wi-Fi options, an SD card slot capable of holding up to 4GB of storage, and a battery that, according to Fujitsu, is rated at 40 hours of continuous use (we assume that using Wi-Fi would drain it quicker, however). The Flepia runs on Windows CE 5.0.

A lot of e-book reader manufacturers are looking to Bluetooth connectivity as a way to counter the Kindle's built-in cell service (and Amazon is perhaps looking at a Bluetooth-equipped version of the Kindle for Europe to avoid country-to-country roaming-charge issues). You link your cell phone to the e-book via Bluetooth to access an online e-book store and a Web browser.

While the Google translation of the original post on Engadget Japanese is pretty garbled, the Flepia appears to have these features.

No word on when Fujitsu's color e-book reader might hit North America or Europe, but it's available for preorder now in Japan and is scheduled to ship on April 20. From the pictures, it appears that you'll get the choice of a black or white finish.

Anybody excited about this?

Link: English news release

(Source: Engadget Japanese via Gizmodo)

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
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Add a Comment (Log in or register) Showing 1 of 2 pages (38 Comments)
by Mindstyle06 March 18, 2009 7:38 AM PDT
Excited about it being colour, but price, a big No No
Reply to this comment
by sethum1 March 18, 2009 7:59 AM PDT
But is it actually "e-paper" technology, which would not use any energy to maintain a static image, based off flipping colored ink capsules embedded in the display? Or is it some low-power passive matrix lcd like what's used in the gameboy.
Reply to this comment
by dengood25 March 18, 2009 7:59 AM PDT
About the progress yes. I have a Kindle 1 and while good I expect more out of it. The wireless is almost useless because the Kindle browser is a hack. The wireless book delivery is not something I have ever used. I think the reality is that we want a netbook-color-ebook-eink-optional backlit-device. I am wondering how big is that market between your iPhone and your laptop. To me it is an issue of display. The only way around this is some sort of VR goggles. I want e-ink VR goggles that read my mind. They need to be e-ink so I don't get a headache.
Reply to this comment
by pdfolk March 18, 2009 4:53 PM PDT
Are you saying you bought the Kindle 1 for the browser? If you didn't buy it for the wireless book delivery, I don't understand why you were disappointed. Not a fanboy here, but I don't see the point of criticizing a product that wasn't built for the purpose you had in mind.
by jmamills March 19, 2009 8:31 AM PDT
Love my Kindle 1 and LOVE the wireless book delivery. I always have a book at my fingertips and they take less than a minute to download.
by U. Tripps March 18, 2009 8:09 AM PDT
Just another reason to wait...

I remember the first color Palm. It was too expensive, too (though the price difference wasn't as great as this one). Now, everything except devices with e-ink displays are in color, for no appreciably higher cost. Give it a year, and the Kindle 3 will be in color for less than $300.
Reply to this comment
by scottthesculptor March 18, 2009 8:11 AM PDT
color =
e-magazine
e-comic

next they'll put Flash ad-ware on it in an attempt to annoy the reader into buying stuff.

I want an *e-book* in black and white and high resolution.
Call me traditional but most of the books I've read (hundreds) aren't in color
Reply to this comment
by kelmon March 18, 2009 9:43 AM PDT
Agreed. While I would have nothing against an ebook reader that offered a colour display this isn't something that is high on my list of priorities since almost all books I read are black and white. A long battery life, high resolution display and fast response are much more important, but once those requirements are satisfied then colour would be nice as long as the price is acceptable ($1000 is not acceptable, incidentally).
by joeltom March 19, 2009 9:42 AM PDT
We can hope if they get the color version down to $300, maybe the b$w version will come down to something I can afford!
by geneven March 21, 2009 10:32 PM PDT
Call me traditional, but many of the books I read have pictures in them, some in color. And I read many books that have diagrams in color and other uses for color illustrations.
by ranjix March 18, 2009 8:29 AM PDT
not bad at all... color was one of the things I was wishing for, architectural albums and graphics stuff just don't look as good black and white. Also, I see a browser in the picture? So it can browse internet/send emails? If that's correct, this thing looks better and better. Now, I need only a couple of things more:
- ability to buy "used" books (whatever that means in terms of e-books)
- want all the books available in electronic format
- price go to < 300 for "just e-book" or <700 for an actual usable "touch screen" laptop/tablet (read office apps, drawing, browser, email, etc).
good start anyway
Reply to this comment
by pjhenry1216 March 18, 2009 8:46 AM PDT
I don't know why people want the ability to buy used books, but no one ever complained they couldn't buy used music. Digital goods will never hit the "used" market unless it comes with some scarce good (manual, disc, serial key, etc.). It's ridiculous to assume it will ever happen and even more so to demand it.
by captphill March 18, 2009 8:29 AM PDT
I couldn't use it anyway because I only have one hand.
Reply to this comment
by myticzzz March 21, 2009 11:39 PM PDT
You are incorrect in your comment, most book reading have an automatic scroll setting. I can read my ebooks using no hands
by Clever_Dick April 23, 2009 9:17 PM PDT
I also have no arms (and no legs) but regularly read with my Kindle when I'm not training to swim the English Channel
by ducttape36 March 18, 2009 8:48 AM PDT
how many books could you buy for $1000?
which is more damaging to the environment, an e-reader or a library card?

I just don't get it.
Reply to this comment
by timber2005 March 18, 2009 4:02 PM PDT
Library card. Are you forgetting the trees, countless chemicals, processing, shipping, storage (both production level and at the libary)? A continious expense (rent!!) to have a book sitting on a shelf, and when its out, its earning nothing because free libary card. It's a service.
by amy1146 March 21, 2009 6:09 PM PDT
and all the gas to drive back and forth from the library...

new development is always a good thing. i'd love to see the kindle come down in price, though... but I guess my 99c cell phone would have cost a couple hundred dollars not that long ago, too. the fact that another company is spending R&D dollars on developing the tech for readers is a good indication that (a) they're going to get more usable and (b) cheaper.
by ducttape36 March 23, 2009 9:50 AM PDT
if everyone had a kindle the environmental cost would be enormous. keeping a book in a library for the same amount of people would much less. im pretty sure there are more chemicals in a kindle than a library card too.
by lightningrob March 18, 2009 8:49 AM PDT
This looks more like a tablet PC than a book reader. Could be interesting if the price comes down.
Reply to this comment
by hassan_bin_sober March 18, 2009 9:17 AM PDT
Ya gotta be kidding me! A used paperback is about 15¢. I'll pass. You could buy over 6600 paperbacks and not worry if you put down and forgetfully walked away from it.
Reply to this comment
by wusupjohn March 18, 2009 9:54 AM PDT
All your base are belong to grand open.
Reply to this comment
by LuvThatCO2 March 18, 2009 11:57 AM PDT
This device looks awesome. The problem with the kindle is its a closed system that Amazon wants complete control over. This, on the other hand, looks like it'd fill the niche nicely for an open ebook platform. In addition, since its a Win CE device, I can see a lot of professions/industries turning to a device like this for more specialized uses where tablet PCs are used now. For example, a doctor might access medical records on it, a lawyer can have instant access to a law library, students could access text books, etc.

They just need to cut the price down a bit. But I imagine that will happen as they start making them in larger numbers.
Reply to this comment
by atici March 18, 2009 1:36 PM PDT
This is great news. This means in a few years we can buy hi-res e-ink readers with color, touchscreen and basic animation for $150.
Reply to this comment
by Inconnux March 18, 2009 3:11 PM PDT
$1000?????? and I thought the Kindle was overpriced... I could easily get a decent laptop with 100x the functionality for that price... /me shakes his head...
Reply to this comment
by Aikuchi March 18, 2009 4:15 PM PDT
I have been waiting for color, but $1000 is to much. What disappoints me most though is that its Windows CE, as the years go on I seem to become less and less happy with Windows products. I hate my windows mobile. And the Apple Stalinistic regime with its fanatic fanboys doesn't appeal to me ether. I wish that they had chosen a different OS. I would have liked to seen it been Android, or maybe Linux, heck I would even prefer Symbian.
Reply to this comment
by hanson.ianj March 18, 2009 8:29 PM PDT
These things must be really bad for your health, I mean this user has been using it so much that her hands are transparent - *shudder* that's scary stuff.
Reply to this comment
by Arash March 18, 2009 10:27 PM PDT
1) Make it multilingual or at least have it do ubiquitous English 2) Add .PDF, .DOC. and a few other common formats. 3) Add at least a worthy, responsive set of dictionary/thesaurus 4) make it a sturdy, responsive reader 5) Halve the price and ....

Fujitsu has started a revolution with far deeper and lasting impact and positive effects than iPOD, Kindle, Iliad, and all others combined. Can you Fujitsu?
Reply to this comment
by Gunady March 19, 2009 12:39 AM PDT
Why Windows CE 5, while Windows Mobile 6.1 is fully available??
Reply to this comment
by forever4now March 19, 2009 4:03 AM PDT
Why Windows when Android is available?

I would much rather have a modern mobile OS than Windows CE/Mobile.
by billtaichi March 19, 2009 5:22 AM PDT
I am happy to see color e-ink technology getting out there but the price point is way too high for what you get, at least for me. I have a Kindle 1 and I really love it for reading books, I have read about 200 books on it so far, for the purpose of reading novels black and white is exactly what I want. But in the future I could see getting a 2nd ebook reader which I would use for programming books, reference type stuff etc... the kindle currently is not good for those but I think it won't be long before there is something that will work for that out on the market. (And yes for that type of reader I would want color.)
Reply to this comment
by dpreston March 19, 2009 5:41 AM PDT
1.8 seconds to turn the page in 16 color mode. 8 SECONDS in full color. That'll get tiresome pretty quick.
Reply to this comment
by mbenedict March 21, 2009 10:00 AM PDT
Actually it's 1.8 seconds for 64-color mode, which is pretty decent (more than enough for illustrations and faster loading than most web pages.)
Showing 1 of 2 pages (38 Comments)
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