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March 17, 2009 9:12 AM PDT

Report: Is Best Buy refusing to match prices?

by David Katzmaier
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Is Best Buy refusing to honor its own price-matching policy?

(Credit: BestBuy.com)

Update March 19: Best Buy has responded with a statement, and we have posted an update.

Web site HDGuru.com has published a report describing three separate visits to Best Buy locations where salespeople refused to comply with the store's own price-matching policy.

The report goes on to provide advice to customers interested in obtaining a price match themselves. Here's the meat of the HDGuru's exchange:

When asked to match the price, salesmen at all three stores said, "no," giving the same excuse: "The advertised Panasonic was on sale for three days, and Best Buy's price-match policy exempts limited-time sales."

However, there is no "limited time" exemption in Best Buy's price-match policy. Store personnel simply made up a phony excuse or were instructed to do so by higher-ups.

The report also cites an unnamed Best Buy source who claims that the order to refuse price matches, despite going against the company's stated policy, descended from management, with the aim of increasing the chain's profit margins.

HDGuru's advice to shoppers ranges from common sense (don't make a scene) to mildly deceptive (ask if the store offers extended warranties, even if you don't want one).

We're not advocating or endorsing said advice, but if you're serious about getting a price match or have been refused, it might come in handy.

What's your take? Have you felt deceived by an electronics retailer recently, or have your experiences been good? How do you feel about pretending to want a warranty or cable to get a better price? Sound off in comments.

David Katzmaier reviews HDTVs for CNET. E-mail David or follow him on Twitter @katzmaiercnet.
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Add a Comment (Log in or register) Showing 1 of 5 pages (144 Comments)
by Eludium-Q36 March 17, 2009 9:22 AM PDT
If the facts bear out as stated, this is consumer fraud and makes Best Buy corporate vulnerable to lawsuits and punitive action by the Federal Trade Commission.
Reply to this comment
by Paul001312 March 17, 2009 11:36 AM PDT
Please remember it's a policy, not a law. As a retailer, they will always have the right to refuse to match a price, for whatever reason they want to use, or no reason at all. There might be consequences for doing so, but that's where the FTC has to make the call. Policies are guidelines, and are subject to interpretation just like laws are.

If you don't like what the sales peon says, ask to talk to the department manager, then the store manager. If you still think that you are being mislead, you might have reason to complain to the FTC.
by bos101 March 17, 2009 12:00 PM PDT
This is exactly right. This sort of practice would likely qualify as deceptive marketing under federal or state law. If you are really pissed, call your state consumer protection hotline. Use google to find the number.
by testy666 March 17, 2009 3:39 PM PDT
I suggest you sue.
by Tinman52 March 17, 2009 7:14 PM PDT
The floor people are generally nice unless instructed to do otherwise by management. If you need a manager, they're never nice and in at least 2 personal situations, the managers have felt the need to bring two LTs with them to discuss issues I've had.
by markdoiron March 18, 2009 1:45 AM PDT
youtim wrote: "... Seems to me that if you found the item for sale somewhere else why not just go buy it there."

I agree. Patronize the honesty of the other seller. That's a no brainer, and once enough folks do it will stop the dishonesty at any vendor that doesn't follow through on advertised store prices/policies. --mark d.
by Shaun822 March 18, 2009 3:42 AM PDT
I know in Massachusetts this would qualify as an unfare and deceptive business practice under Ch. 93A would would subject them to loads of fun
by grtgrfx March 18, 2009 1:05 PM PDT
Plenty of people live in close proximity to one store but receive local advertising from more distant competitors. I say, if Best Buy is competing in a town where competitors have a sale and it's the printed policy to match prices with these competitors, then Best Buy should make good on their promise and match the prices.

Shoppers should shop where it's convenient and economical, and retailers don't have the right to dictate where consumers should go. If Best Buy has a problem with price matching, they should not publicly display the policy.
by sharmajunior March 20, 2009 8:08 AM PDT
Since they don't have much competition, they can do what ever they want.
by tcr071 March 17, 2009 9:50 AM PDT
This is why I print out the price match policy and bring it in with me any time I want to have an item price matched regardless which store. The management will always think of something to increase their profit margin but if you can show them "No, please look at your own corporate policy" they won't continue to argue with you. If they do just do what I do in those situations...

Another way to get the job done is to tell them if they price match the item you will buy a service plan. Management will be all over that deal because a service plan is pure margin. Make sure when you checkout that they price match the actual product and not decrease the price on the service plan. Buy the product (at the reduced price) and the service plan, go load it in your car, and come back in to return the service plan.

I've done the above twice. Store wouldn't match the price even shoving their own policy in their face so I just went ahead and made a deal with them and then returned the plan. Works every time.
Reply to this comment
by youtim March 17, 2009 10:43 AM PDT
So two wrongs make a right...deception on your part is ok since they were wrong first?
by ender21 March 17, 2009 11:11 AM PDT
I don't recall where tcr071 said it was the *right* thing to do, but it does seem rather appropriate.
by setgo March 17, 2009 11:33 AM PDT
I think it's absolutely the right thing to do. It's not illegal. On what basis do you judge it to be wrong "youtim"? I'm curious.
by zidanetribal21 March 17, 2009 12:22 PM PDT
I was an electronics sales rep at Shopko, and the service plans were complete garbage. Management was constantly on us to sell more, and fired several people for not selling enough. They told us to use any means to sell them, including outright lying to the customer (e.g. "If you buy a service plan, and within a year from now, it gets scratched, you call this number and they will ship you a brand new one, and you can keep your old one."). It was insulting and degrading to the customer, because the pamphlet we stapled to every receipt stated that the plan covers absolutely nothing, unless you bring it home, take it out of the box, and it doesn't work. But even then, most people bring it back to the store anyways. I had one customer tell me he tried the service plan number, and only got a voicemail. Six months later, his message was returned, and he was told that his plan had since expired (though it had not at the time of the first call), and to have a nice day. It's a bunch of rubbish, and electronic stores supervisors will tell their floor people to do anything to get a sale. I often asked the customer to buy the service plan, if only to return it when they got to the front of the store.
by tcr071 March 17, 2009 1:14 PM PDT
Please go into further detail about how returning a service plan is somehow "wrong."

What I did on those two occasions was perfectly legal and had the Best Buy management not been trying to screw me over I wouldn't have even had to do it. They could have just given me the price match they should have given me. Their bad.
by abcd9009 March 17, 2009 1:30 PM PDT
I think it's time we beat them in their own game. thanks @tcr071

Although I NEVER buy anything from Best Buy or Fry's for that matter I do go to Best Buy or Fry's only to physically look at the product, get the UPC# and search on Google Product Search and buy it online for a much cheaper price + TAX FREE.
Same thing for books with the ISBN#.
by youtim March 17, 2009 2:27 PM PDT
Illegal no it isn't. But it is deceptive. If you get someone to believe that you are buying something that you never intended to buy then that seems low. If you really don't like how you were treated then go buy it somewhere else. Seems to me that if you found the item for sale somewhere else why not just go buy it there.
by tcr071 March 17, 2009 2:58 PM PDT
I really don't care at all if it is deceptive because had they held up their own policy it would never have to come to that.

One way or another they are going to match the price, I am going to pay for it, and walk out of the store. Whether they force me to waste their time and mine with games is up to them.
by make_or_break March 17, 2009 8:26 PM PDT
"But it is deceptive. If you get someone to believe that you are buying something that you never intended to buy then that seems low."

Not low. An eye for an eye; turnabout is fair play...and any other appropriate cliches you can think of. Best Buy treats the customer like scum, they deserve the SAME treatment. If they're not going to HONOR their own policy, then at least have the decency to change it so there's no ambiguity. At least then it's with a clear mind and no animosity with where we stand with BB when then we go to Amazon or Newegg and buy from them instead.
by Dalkorian March 18, 2009 8:52 AM PDT
I really don't understand you folks. You're playing games with a store because you think they are playing games with you, yet you're still shopping there? You have already found the item for less, why not buy it from the store that's being honest with you? Once I get the idea a store is playing with me I go elsewhere, even if that means driving 50 miles out of my way to do so. THAT is my "revenge", doing my part to let the dishonest company go under.

I won't support a business that's trying to screw it's customers over, even to get some kind of petty revenge. I certainly won't waste my time buying unwanted service plans and then returning them to support a dishonest company. That's either stupid or insane and I can't tell which.
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by mediocrates--2008 March 17, 2009 9:51 AM PDT
The best prices are always online - even after shipping is added. I only go to the big box stores to see the displays, and finalize my decision before going online to purchase.
Reply to this comment
by sbf1 March 17, 2009 5:21 PM PDT
... and that is why brick and mortar stores, like CC, will fail. BB is trying to make money, not open a showroom for you to browse and never buy.
HOWEVER, we all do this, and we now have lost competition for BB. When CC closed, or announced it, BB went into profit-boosting mode. They were always overpriced, still are, and now will be even more so. BUT....if you are a smart shopper, you can get a deal at BB, but it gets harder every time I try, now.
Being a member of their Reward Zone earned me a coupon for a Blackberry Bold at half the going price in December. It is still the best deal I have seen for the phone, and I regret it none at all (other than being with AT&T).
Caveat Emptor, as always.
by Shabbus March 17, 2009 9:51 AM PDT
Well THAT didn't take long, Circuit City's body isn't cold yet, and they are going to make sure we know who the new boss is.
Reply to this comment
by steve5200 March 17, 2009 12:05 PM PDT
Exactly.
by DeCeccoNET March 17, 2009 9:57 AM PDT
There are a few Best Buys in my area, and my price matching "luck" has varied quite a bit between them. I have had the typical "we don?t price match sale prices" to one store claiming that B&H (a respected professional video/audio/photo store in NYC) was considered a "warehouse store that is not an authorized reseller" (WRONG AND WRONG!) and they wouldn?t price match them either.

My absolute FAVORITE response came however when attempting to price match and purchase several Canon Flash units that Best Buy (and Circuit City) typically mark up to the $350 range, but B&H's normal price was $240. Of the 3 Best Buys I went to, two of them claimed a companywide meeting regarding price matching policy from "last week" explicitly forbids price matching with B&H as they are not considered a local competitor.

When I replied that I was purchasing an additional flash, and that I HAD ALREADY had one price matched by Best Buy the previous Tuesday (which was true), they claimed the meeting occurred the following Wednesday. When I approached the manager with the sales receipt I realized my purchase was on the previous Thursday. The manager then replied that the meeting had occurred yesterday. Frustrated, I went to another Best Buy which was ironically even further geographically from B&H and the manager told me straight that no policy excluding B&H ever existed, and he was happy to match the price on the spot.

These days, if I have to shop in Best Buy, I will still price match to my heart's content. For my needs however, I have always been able to find better deals in other stores and/or online.
Reply to this comment
by Sausagebiscuit March 18, 2009 8:05 AM PDT
Uhm, it might be fun and all to 'win' and get a price match... but I can't stop and wonder how much time and energy was wasted by not going to B&H in the first place?
by gonzofever March 23, 2009 4:49 PM PDT
IF YOU KNOW B&H HAS IT CHEAPER, WHY DON'T YOU JUST GO THERE AND STOP HASSLING THE BEST BUY,, people like you i don't understand. If you want something cheap and you find it,, BUY IT!!!! Don't waste others time with your bad habits, Just BUY IT!!
by lorax1284 March 17, 2009 9:58 AM PDT
That is preposterous.

EVERY FLYER PRINTED has a "prices in effect from March 21st to March 28th, 2009" or some such: by definition, a limited time sale.

Even a ONE DAY SALE falls into this classification.

What Best Buy will NOT match is limited STOCK sales: "first 10 purchasers" etc. Which is understandable, because a competitor could have a "one only sale" and then Best Buy would have to sell stock with that in mind, or start keeping track of a specific item so they would only sell "one" at that price?

But for them to decline "limited time" sales is a clear violation of their stated price match policy.

Oh, and DO make a scene if they attempt to do this to you.
Reply to this comment
by Dalkorian March 18, 2009 8:56 AM PDT
Only scene I'd waste my time making is in walking out the freakin door. You've found it for cheaper, go buy it there. Geez, what is this, rocket science?
by Shaun822 March 18, 2009 7:06 PM PDT
I usually just get condescending and treat the managers but not the on floor associates like they are the stupidest organism on Earth (probably not far off) but I don't make a big scene. It can be rather fun.
by Spoonio101 March 17, 2009 10:22 AM PDT
Thats the very reason why I have completely boycotted bestbuy...that they mark the prices up 20% and will not negiotiate price match even though its in their policy.

i.e. Fry's electronics no more then 2 miles away had a 40d camara for a price in the paper at $1099, bestbuy had one at $1299...being a old loyal customer of BB i went and asked to price match...they told me that they dont price match Fry's cause they are a wholesale merchandiser...so I said o.k. then I went to Wal-Mart.com and they had the camara for $1099 with free instore pick up, and they said they don't price match .com...even though I can pick it up at the store and it comes with free shipping...

after that I boycotted BestBuy...
Reply to this comment
by pentest March 19, 2009 10:04 AM PDT
All that time wasted and you could have went straight to Fry's?

I guess your time is worthless.
by mmntech March 17, 2009 10:30 AM PDT
I've found that Best Buy Canada is pretty good adhering to store policies. When I bought my 60gb PS3 it went from $549 to $449 a week later. I took it back and got the $100 knocked off no problem.

However, this doesn't surprise me as I've encountered the vary same problem at other retailers. Usually it's stores not adhering to their own return policies. I had bought a monitor from another major computer retailer and had been told that if it had seven or fewer dead pixels they'd exchange it on the spot with an identical monitor. When I got home, it had about five but when I took it back I was given the run around and the guy at the back started telling me it was seven or MORE, which contradicted what their girl and the sign at the cash said. I had to get the manufacturer to exchange it for me. Needless to say, I never shopped at that store again. I've had this happen several times at various different placed but this is probably the most glaring example.
Reply to this comment
by the_skine March 18, 2009 3:52 PM PDT
I can almost guarantee you that it was seven or more, for the simple reason that they wouldn't specify seven or fewer. Also, that policy would seem to imply that if you had more than seven, you couldn't exchange it.
by gary4ever March 17, 2009 10:40 AM PDT
Anyone who shops at Best Buy deserves what happens to them.
Reply to this comment
by March 17, 2009 10:43 AM PDT
There is an obvious solution here--vote with your feet. I suggest you might also want to post about it online in any forum of your choice as well as write the CEO a polite but firm letter explaining why you will not take your business elsewhere. You have choices. Use them..
Reply to this comment
by cnet86 March 17, 2009 10:46 AM PDT
I recently purchased a 60 in Pioneer Plasma from Costco for $3800 - Bestbuy had the same tv on sale for $5400 but I like the replacement warranty at Bestbuy so I call them to see if they would price match. The manager said that they would match any local stores (even warehouse clubs) but when I said that it was an online offer she quickly said NO. I ended up buy from Costco instead (no big deal) but in tough times Bestbuy missed out on $4000+ (with ext warranty I would have bought). Just thought I'd add my 2 cents.
Reply to this comment
by chrkeller March 17, 2009 10:56 AM PDT
Yeah, same here. I recently bought a TH-58PZ800U Panasonic plasma. Best Buy wanted $3600, Newegg had it for $2500, not too mention there is no sales tax and shipping was free with Newegg. When I talked with Best Buy I asked for a price match, they said 'no' because they don't match online prices. Honestly I thought it was funny, I turned around and bought the plasma online from Newegg. Why would I pay an extra $1200? Absurd.
by not2worried March 17, 2009 11:46 AM PDT
I swear I have seen Amazon on there PC when ringing up for a price match... never tried it though
by BACO6300 March 17, 2009 9:33 PM PDT
Best buy doesn't match most online stores like New Egg alot of their cheep products are refurbished.
by Seaspray0 March 18, 2009 6:28 PM PDT
BACO6300. If New Egg sells refurbished products, then it must be stated in the product description that it is refurbished. Companies are not allowed to sell a refurbished product as new. If they do, then they can get into serious trouble with the authorities.
by chrkeller March 19, 2009 9:30 AM PDT
Yeah, the items I get from Newegg are brand new, not refurb.
by youtim March 17, 2009 10:52 AM PDT
I am not disputing what happened but to list this story as a top link on your main page when there are over 1,000 Best Buy stores across the US not to mention how many more in Canada. That fact that 3 encounters prove that Best Buy doesn't price match is very misleading and bad journalism. Way to go CBS...
Reply to this comment
by Clockpuppet March 18, 2009 2:05 AM PDT
Observation

The headline reads as follows:

"Report: Is Best Buy refusing to match prices?" <---Note the question mark there at the end.

They didn't say at all that this is definative, but are taking something that is clearly a big deal and bringing it to the the attention of the public. Maybe it isn't as widespread, and maybe it isn't even illigal, but it is good to know that this might happen so as to be prepared for it in any case. Public scrutiny often takes care of problems like this. I'm sure when their profits fall further due to lack of public trust, they will stop trying to rip off their customers.
by Dalkorian March 18, 2009 9:02 AM PDT
by Clockpuppet March 18, 2009 2:05 AM PDT
I'm sure when their profits fall further due to lack of public trust, they will stop trying to rip off their customers.

------------------------------------------------------------------------

I'm sure when the company goes under because people STOPPED SHOPPING AT STORES THEY DON'T TRUST (CC?) they will stop ripping off their customers.

Not try.
by DeCeccoNET March 17, 2009 11:02 AM PDT
Youtim,

You do have a valid point about 3 published experiances amongst a retail chain of thousands, but I would like to believe that artical and the similar experiances shared here will continue to grow to a point where Best Buy (and other retailers like them) will be forced to start abiding by their own policies or else face a true threat of negitive public opinion or a class action lawsuit.
Reply to this comment
by youtim March 17, 2009 2:20 PM PDT
That is fair...I agree that the only interaction that matters to an individual is the one that they have had. But I was getting more to the point that CNET or CBS their parent has resources to dig further to find out how isolated this is or if this is the norm before you use it has a factual headline.
by Krupin2 March 17, 2009 11:10 AM PDT
I went to buy a Pioneer AVICF 700BT car stereo from them and asked about thier return policy on this unit since it had GPS on it...GPS units suffer a restocking fee, car stereo's don't....sales person said he didn't know...had him call the manager who told me its up to them to make a decision at the time of return....WHAT????
Reply to this comment
by BACO6300 March 17, 2009 9:28 PM PDT
I was looking at GPS units for my wifes car, my car came with one and best buy told me that the GPS units have a restocking fee because they were running into people buying them in the summer for the summer trip then 1-2 weeks later after the trip they where bringing them back.
by HHaller2 March 17, 2009 11:29 AM PDT
This is why you BUY ONLINE!!!

Hello, Costco and Amazon...
Reply to this comment
by pithenumber March 17, 2009 5:12 PM PDT
and newegg

don't forget newegg!
how dare you forget newegg!
by not2worried March 17, 2009 11:45 AM PDT
LOL, I have a woman that I always go to to price match at BB... Just last week she saw me walk up... " oh now what I'm I match" : )
Reply to this comment
by totocalimero March 17, 2009 12:00 PM PDT
So what? Best Buy (or any other retailer) is free to price its merchandise the way it wants to. If you think Best Buy is too expensive, vote with your dollars and buy from somewhere else.
Reply to this comment
by Shaun822 March 18, 2009 7:13 PM PDT
I think the idea is that they advertise heavily on price matching as did Circuit City, and now that the largest competitor is dust in the wind they are starting to jerk people around. You are right they can price it however they want it but it is dubious to advertise price match and then refuse to honor it. Illegal, even, in many states.
by sythara March 17, 2009 12:01 PM PDT
I understand that many people like to buy something and have it the same day. I can see how it can be satisfying to walk out of the store carrying whatever you bought, and not having to wait for few days for shipping. But still though. You go to retail store for small thinkgs like cables, wires, calculator, or quick replacement for a broken part (i.e. your hdd just died and you need another one today). But buying large dollar items is always going to be cheaper online (with few exception of sales) due to the simple fact that the overhead is much smaller to store an item in a warehouse than in a fully staffed store.
Reply to this comment
by tcr071 March 17, 2009 3:06 PM PDT
Cables are always much cheaper online. For instance I strolled into Best Buy because I needed a DVI to HDMI adapter (have a DVI to VGA but the resolution is too low) and it was $59.99. Outrageous. Newegg had it for $3.99. Ordered.
by WebBuddha March 17, 2009 12:02 PM PDT
So how is pissing off customers to the point that they leave your store "an effort to increase profit margins"? What am I missing?
Reply to this comment
by tcr071 March 17, 2009 1:42 PM PDT
The idea is that Best Buy is going to sell the item one way or another. If they sell it to you at a discounted price they are losing a sale at the full price.
by blusky08 March 17, 2009 7:19 PM PDT
ONE POSSIBLE SOLUTION: If any business refuses to honor the written terms of a sale, I believe most credit card companies allow you to file a grievance (e.g., a dispute for the charge). Each credit card offers you certain rights. CALL YOUR CREDIT CARD COMPANY.
by lorax1284 March 18, 2009 12:02 PM PDT
If these stores sold one-of-a-kind items (well, 2 of a kind, if there is price matching at another store involved!) then, yes, DON'T sell it at a small profit to the person in your store, because you only have the 1, and if you sell, it, well, that's lost potential profit.

But we're talking about MASS PRODUCED ITEMS. Best Buy is wrong-headed if they think NOT selling something at a profit is better than selling at a profit. What they need is better coordination (not competition) between other stores in their own chain: if I managed a store and someone came in for a price match, then 2 hours later someone ELSE came in to buy the thing at FULL RETAIL, I'd call another store and arrange FREE SHIPPING THAT DAY to the full-price customer. Take the order, charge the customer, and get the other nearby store to deliver the item to the customer (rather than deliver it to the store and have the customer come pick it up) and split the sale with the other store.

Customer happy: TWO units sold. One as price match, other near full retail (less the free delivery). More $$$ in the bank for Best Buy at the end of the day.

Best Buy is shooting themselves in the foot putting undue pressure on their managers to maximize MARGINS over PROFITS, and putting their stores in competition with one another.
by sting7k March 17, 2009 12:21 PM PDT
Where were these Best Buy's located? They price matched a set of landline phones for me this past weekend that were on sale for $25 cheaper on Amazon, 110% of the difference. Now the phones were much less than an HDTV but still.
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