Roku to add 10 more channels by year's end
Amazon and Netflix will be getting some company.
(Credit: Roku)The Roku Digital Video Player may be getting as many as 10 new Internet video-on-demand channels by the end of 2009. So says Roku vice president Tim Twerdahl in an interview with U.S. News & World Report.
The Roku Player was originally a Netflix-only device, but it recently added Amazon Video On Demand. The U.S. News story reports Roku has "quietly distributed a development kit to what Twerdahl calls a few 'close, big-name' partners." More info is expected to be revealed this summer, at which time the development kit would be made available to additional programmers.
Providers weren't named, but tech blogger Dave Zatz points out that YouTube support on the Roku has been hinted at in the past, and that Blip.tv has outed itself as a Roku developer as well. If those are 2 of the 10, that still leaves 8 more.
Obviously, any of the existing video content aggregators (Hulu, Sling.com, and CNET sister-site TV.com) would be huge attractions to the Roku, as would individual network-video sites. I'd also like to see some music services (Pandora was just added to Roku rival Vudu, and will also be on most Samsung Blu-ray players and home theater systems shipping in 2009).
Which providers would you like to see added to the Roku box? And do you think that Roku is starting to steal some of Boxee's thunder? Share your opinions below.
John P. Falcone covers home theater and network entertainment products. He's been writing for CNET since 2002. 

The only real problem with Roku is fast forward and rewind. Takes that full 30 second to 1 minute buffer load, so it really isn't worth it. Maybe Roku model II will have a big enough buffer to store the past 5 minutes or so, and buffer ahead a couple of minutes. That would solve the "What did he say?" issue.
The reason why Amazon doesn't offer subscriptionis because the studios don't want them to offer it. Even though Netflix offers online streaming via subscription the choices are paltry. Hardly any new movies on there. Any reason why Iron Man which came out on DVD in OCTOBER is not available on Netflix on Demand? The studios rather you buy the content since they make more money that way. Depending on how much TV you watch it may be cheaper to pay $2 per episode than to have cable.
By the way if you get a season pass it's $1.89 an episodes and typically older seasons are much cheaper. Some times less than $1 per episode. So example Season 1 of Heroes is on sale for $19.98 which is 87¢ per episode.
As far as locals you could go OTA( over the air ) with stations going all digital the picture you get is better than what you'll get from cable/sateltie anyways.
@ BCF1968: How do you figure you get to "keep the show" when you rent it from Amazon? The Roku box has no storage device; it's streaming-only.
As for added features... if Roku wants a real Boxee killer, then add the ability to hook up an external hard drive to view video from most formats on your HDTV... that might be an Apple TV killer as well...
The user interface is easy, sleek, useful, and informative -- you can view summaries/actors/length/genre, ratings on Netflix, and a trailer or a 2 minute sample with Amazon.
Quality is great with my 8mbps cable from my LinkSys router about 20 feet away in another room, except details in most movies are just a little soft compared to a DVD. It is FAR better than watching online with a computer, even with my great Apple 20" Cinema monitor.
Great, affordable device that suddenly gives me a ton of free stuff to watch - - and then I can still use a cheap Netflix plan for newer DVDs, Amazon on the Roku for newer stuff instantly, and they're adding 8+ new content providers this year.
I wish the little box had more memory for buffering ahead and saving some of the just watched material, so fast forward/reverse/etc. would be more like a DVD ... but 5-10 seconds occasionally for that is a minor thing compared to the overall convenience of the whole experience.
Someday somebody will combine Apple TV, Roku/Netflix/Amazon/etc., Hulu, YouTube, TiVo, a Webcam channel, and more together, but until then, this is a great addition to home entertainment.
Roku's new content providers may make it THE top instant choice someday ... or maybe Apple or ? will buy Netflix, Roku, and TiVo and try to make things more pay per use.
(1) no subtitles except on foreign language films. One of us is hard of hearing. We love BBC films. Ever try to listen to Cockney without subtitles?
(2) Amazon Video, meh. Most of the titles are junk, or else already in our Netflix queue. Offer a subscription rate instead.
What we'd love to see added to Roku: All the good channels that Comcast removed from its basic tier, at least in NJ: BBC News, MSNBC, Weather Channel, and (big alas) Turner Classic Movies.
Adding music channels to TV seems a wasteful use of energy and screen. There are greener ways to get Internet sound to external speakers.
- by November 3, 2009 7:44 AM PST
- Chiller, Hulu and YouTube will also be great additions to the Roku Box!!!
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