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March 9, 2009 9:01 PM PDT

Dell hopes tough guys still buy laptops

by Erica Ogg
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Dell Latitude E64 XFR

Second-gen ruggedized Latitude from Dell.

(Credit: Dell)

Dell is back with a slimmed down version of its fully rugged 14-inch laptop.

Like the company itself, the XFR's second-gen improvements on the device are incremental and in some cases, slightly experimental. The E6400 XFR is the name of what used to be the Latitude XFR D630. The laptop gets an internal tuneup, boasting better processing power (Intel Core2Duo), discrete graphics enabled by better cooling. The new XFR also keeps most of its original features: touch screen, a solid-state drive, mobile broadband, GPS, and long battery life. In this case, Dell says an additional battery pack will keep the laptops going for up to 13 hours.

The XFR is strengthened by a new exterior material the PC maker is calling Ballistic Armor, which replaces the magnesium alloy used in its other laptops. It's allowed the machine to be trimmed down--it's now 8.5 pounds instead of 9 pounds--and also strengthened: it meets military specifications for ruggedness and can withstand a 4-foot drop rather than 3.

Ballistic Armor was developed by a partner company and licensed exclusively to Dell. It's a hybrid, nonmetal polymer designed to better absorb shocks and withstand the elements. That Dell is experimenting with different materials is intended to signal its willingness to try new things and focus on creating different options for targeted customers.

In this case, that's military contractors, government, and utility company field workers, law enforcement, and other groups that are not known for being particularly gentle with their computers.

Oddly enough, Dell doesn't feel particularly bashful about launching a laptop that starts at $4,299 at a time when many people are having trouble paying their mortgages and others are afraid to even look at their 401(k). Unlike its most high-profile upcoming launch, the high-end consumer laptop called Adamo, about to hit shelves as consumer spending drops off of a cliff, Dell appears to believe XFR is almost perfectly timed for its target demographic at this particular moment. The machine is nowhere close to being considered cheap, but that's not a problem for the federal government agencies and Department of Defense employees the XFR is aimed at.

"With the stimulus package under way, we're getting lots of interest," said Patrick Burns, a member of Latitude's product marketing team.

It will also available for the first time outside of the U.S., in Canada and much of Western Europe.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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Add a Comment (Log in or register) (12 Comments)
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by doublethought84 March 9, 2009 9:14 PM PDT
I think I wanted something like this reeeeal bad in 1997.
Reply to this comment
by slickuser March 9, 2009 10:01 PM PDT
I'd rather buy a real brick!

Dell == Crap
by Mr. Dee March 9, 2009 10:06 PM PDT
Whoever at Dell thought up this idea and price must be redundant right now. Dell is adding more reasoning to HP being the #1 PC brand right now, I hope Acer and Lenovo push them into 4th.
Reply to this comment
by ncalishome March 10, 2009 10:12 AM PDT
This is not a Dell idea. There is a niche market for hardened notebook computers. "Dell appears to believe XFR is almost perfectly timed for its target demographic at this particular moment". If you know this to be false then maybe you have a point.
by yngcountre March 9, 2009 10:20 PM PDT
I just ordered a Dell laptop and wasn't able to cancel the order even though it hasn't shipped yet.

The sales and the support departments are rude and worthless. Both departments are overseas. "I'm a PC"
Reply to this comment
by andy_23 March 10, 2009 6:00 AM PDT
anyone heard of Panasonic Toughbook :~
Reply to this comment
by ITcomposer March 10, 2009 6:48 AM PDT
While it is true that tech support is in india and well, i cant make what the heck they're saying, nor can they understand what am saying, as they keep asking me to spell everything out, i am the proud owner of an INSPIRON 6000, alas i bought the machine almost 4 years ago, and guess what, it still works!
The little guy survived the latter years of XP and now hums along with VISTA HOME PREMIUM in its hard drive, thats a dell.
Reply to this comment
by dennisl59 March 10, 2009 6:58 AM PDT
A couple of observations:

1) A laptop that starts at $4,299, maybe, but the Federal Government(GSA) Price is $10,000 each, with a minimum order of 1000.

2) Available for the first time outside of the U.S., in Canada and much of Western Europe!!!
I'm sure these will turn up in Afghanistan so the Opium Growers can calculate their profits. They've been asking for this "hardened" laptop for years.

Who is John Galt?
Reply to this comment
by eetsheet March 14, 2009 5:24 PM PDT
This looks like a tough machine. Does it come with the same power adapter failure issue like all the other Dell laptops?
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by iamrexmantooth2 May 4, 2009 3:29 PM PDT
i like it
Reply to this comment
by iamrexmantooth2 May 4, 2009 3:33 PM PDT
me too
by iamrexmantooth2 May 4, 2009 3:37 PM PDT
me too1
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