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March 5, 2009 8:08 AM PST

World's sexiest plasma gets ugly price tag: Panasonic Z1 will cost $6,000

by David Carnoy
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The 1-inch thick Panasonic TC-P54Z1 will list for $5,999.95.

(Credit: Panasonic)

Our friend Gary Merson, aka the HD Guru, got his hands on some early pricing for certain Panasonic HDTVs--and now he's got some numbers for Panasonic's 1-inch thick plasma, the 54-inch TC-P54Z1. Not surprisingly, the "Z1" will set you back a pretty penny when it comes out this summer. Six grand to be exact.

Now, we love Merson, but we're not so sure his statement declaring the Z1 potentially "the hottest HDTV for 2009" is all that accurate. Yes, Panasonic's loaded the Z1 with lots of features and high-end specs--and it should deliver a great picture. But the fact is not that many people care if their flat-panel TV is 1-inch thick since most people don't mount them on the wall anyway. It's really the size of the base that matters, and the overall size of the TV.

In this economy, the hottest TVs are going to be the ones that deliver the most bang for the buck. In his post, Merson also notes that the step-down 54-incher, the TC-P5410, will cost $2,699. Yes, it's twice as thick at a whopping 2 inches (note sarcasm), but it's got lots of nice features, too, and it's less than half the price. You'd think more people would buy that one instead, wouldn't you?

What do you guys think? Does shaving an extra inch of depth off the TV really matter much to you?

Note: for the complete skinny on Panasonic's 2009 HDTV lineup, check out David Katzmaier's previous post that rounds up all the new models.

(Source: HD Guru via Gizmodo)

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
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by sticks1839 March 5, 2009 5:37 AM PST
Certainly not in this economy. Please hound Panasonic for a G and V series review sample. I'd love to know for sure what the feature differences are as well as a picture quality comparison...

Seriously...give me the phone number and I'll call them 3 times a week for you
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by chrkeller March 5, 2009 6:41 AM PST
Agreed. I am very curious to see the difference between the G and V series, also compared to the 800u from last year. I am undecided between those three models.
by No Man March 5, 2009 9:00 AM PST
I can see a handful of corporate or commercial environments where the sexy factor of this TV would be appealing. But I suspect it will be completely rejected for even most high-end residential installations.
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by friscoG March 5, 2009 10:55 AM PST
$6,000......maybe Panasonic didn't get the memo from Pioneer about the market for $6,000 plasmas. 1 inch is nice, but how many people are really going to have the disposable income and be able to justify spending an extra $3,300 to save an inch on size and get what will probably be a marginally better picture.
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by green2u March 5, 2009 12:34 PM PST
Totally agree w Frisco G: Hasn't Panasonic learned from Pioneer? The only thing the Z1 series seems to offer over the one step down V series is one less inch thickness and Wireless HD connectivity. Big whoop. If you follow blogs/forums chatter, I think CNET pegged the "hot" Panasonic 2009 plasma @ CES: the G series. (And David I think there's a typo in the 3rd paragraph of your article. Isn't supposed to be TC-P54V10?)
by mvdyk03 March 5, 2009 12:47 PM PST
The difference is that Panasonic has a whole line (or 4) of lower-tier sets at lower price points. Pioneer did not. There is still definitely a market for $6K plasmas; it's just not big enough to support a company all by itself (see, e.g., Pioneer); if you have a whole line of plasmas at a whole lot of different price points, though (see, e.g., Panasonic), that's an entirely different analysis.
by 4Cowboys4LIfe March 5, 2009 6:42 PM PST
How can you possible question if Panasonic has learned anything from Pioneer seeing as this set was already manufactured BEFORE Pioneer called it quits?
by choyt80 March 5, 2009 12:32 PM PST
I don't get it.... Did you mean the TCP-54V10???? TC-P5410???? I hope so, I can live with that price!
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by MrMurder March 5, 2009 12:42 PM PST
There are 50" and 46" verzions of the Z1 but I don't know they price. I'm thinking the 46" model will cost around $5000 and the 50" will cost $5500.
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by zyzzy21 June 15, 2009 2:46 PM PDT
There will only be a 54" for the Z series
by okcomputer75 March 5, 2009 1:08 PM PST
Its a great pricing strategy to me. The people that have money will buy it. I would. For the rest of us, it makes the lower model look like a terrific deal. And it probably is....
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by friscoG March 5, 2009 1:14 PM PST
@mvdyk03, Pioneer also had their lower series. Trust me, I am not bashing Pioneer, matter of fact, I just scored a 5020FD from Amazon for a fantastic deal. Pioneer also had sets that were $3000 retail and less online. I do agree though that Panasonic does have the advantage of offering entry level sets that cost just over a grand, but I don't see much of a market for their high end right now. In this value driven economy, the you are not getting double the features for the price double aside from the thickness.
by ScoutDad March 5, 2009 1:25 PM PST
If you already own a large plasma, why would you spend $6,000 just to shave off a inch or two off the width. And if you're coming from a tube, who would spend an extra $3500 when there are a lot of great great LCD sets for around $2,500. I suppose if you have the money to burn, go for it. But in this economy, even the rich are cutting back.
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by viper396 March 5, 2009 1:39 PM PST
Why do some people buy and drive Mercedes when Toyota is just as good for transportation?...there's no right answer to that either.

It's different strokes for different folks, even in a down economy. If someone wants that 1" Plasma screen they'll buy it.
by mvdyk03 March 5, 2009 1:52 PM PST
@frisco, Pioneer has had two lines -- "standard" and "elite" -- the cheaper of which ("standard") was priced roughly in line with this Z-series Panasonic and the price went up from there to the "elite". My point is that the "Pioneer lesson" is that you can't put all your eggs in the high-end basket; it's not that there are no buyers for high-end eggs, there are; it's just that there aren't enough of them. Panasonic will sell plenty of these -- particularly once Pioneer actually exits the market -- and they'll do just fine since this is not the only price point at which they're selling TVs. As for being able to obtain Pioneers for less than MSRP, the same will apply here as well as it does to pretty much all of these TVs.
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by donjb March 5, 2009 5:34 PM PST
If I didn't already own a 50" plasma and hanging on the wall was a must I am pretty sure I would buy this set at $6K. The wireless, coupled wih the slim profile is very hard to resist to "do it right". I don't have to make that choice now to my releif, but I expect these will fly off the shelves this summer.
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by john94857 March 5, 2009 5:37 PM PST
All these will be history when OLED HDTV comes out in larger sizes... saves more energy and far better in color reproduction, and much skinner... (check out Universal Display Corp, its patents, and Sony's OLED (albeit small right now) in store...
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by jmwc95 March 6, 2009 7:01 AM PST
Honestly, I'm so sick of people talking about energy savings on a TV. What are you a hippie? Seriously, I've got a 50 inch Pioneer plasma, and I didn't notice any change in my electric bill, or the temperature of my living room. Do you people leave the TV on all day? My god, people act like these TVs hog energy like an air conditioner.
by SAkinin March 6, 2009 7:19 AM PST
That's good and all... except that most manufacturers slowed down development of OLED displays. There are lots of problems remaining with your all-magnificent technology, like dying blue pixels for example. Now I'm not against OLED, I think it's a great tech (love the cell phone screens)... certainly worlds better than the flawed and overly complicated LCD tech. However, Plasma is cheap (well, besides this set) and has an amazing picture quality right now! The new Panasonics should be more energy efficient and have an even better picture. I don't see OLED beating Plasma in picture quality or price anytime soon...
by Shaun822 March 8, 2009 2:21 PM PDT
I'm very interested in OLED as a technology as a whole. However, I have been reading about how plasma and LCD will die just as soon as OLED breaks the size barrier for like 2 years now. I'm sure eventually they will make it large enough to replace plasma and LCD but at the rate they are going by the time they finally get price and size in line with the current models of TV everyone will have a plasma or an LCD and many won't be looking to upgrade solely for a new technology.
by rawj7 March 5, 2009 7:03 PM PST
Nope not aat all. As long as its there THX version because I wont pay for a calibrator to come to my house.
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by donsms March 6, 2009 5:00 AM PST
Why do Company`s think they can pull an Apple when they load up a certain model in their lineup?You can only fool people once not twice.
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by amd0505 March 6, 2009 6:49 AM PST
Amen to that, Apple somehow still can pull of selling the same products but with an Apple tax. Dont get me wrong, I have an Apple but I wonder everyday how people paid as much as I did for some my Apple electronics. If Pioneer could not survive With the Kuro Elite 60 which I think is the best Tv I ever bought then noone will.
Thanks
by elcycad March 6, 2009 8:07 AM PST
Lets hope Panasonic doesn't pull out of the plasma market because their wonderful $6000.00 TV's aren't selling!...(aka Pioneer)
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by chrkeller March 6, 2009 8:08 AM PST
Honestly 6k is absurd. I just bought a the TH-58PZ800u, got it shipped+tax for $2499 via Newegg. Now is the set I bought going to have as good of a picture? Close, it will be close. Is it as thin, no, but I still have $3500 in my wallet.
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by Shaun822 March 8, 2009 2:24 PM PDT
I agree. Once you get below a certain depth factor, I would say probably the 2 to 4 inches area, then any thing beyond that is not really netting you any advantage. If I had the option of two plasmas by Panasonic and money wasn't an issue I would still by the 2 inch deep television for less than half the price of the ultra-thin model assuming the picture qualities were comparable.
by genghis-ron March 6, 2009 9:59 AM PST
Light the candles, uncork the Dom Perignon and slip me into a bath of 30 billion swirling plasma colors. I'd drop 6 notes on this set for the same reason I dropped 6 notes on a Rolex - I can.
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by friscoG March 6, 2009 2:17 PM PST
@genghis-ron, I personally couldn't justify the extra cost to save an inch, but I am not mad if others do. When the TV is sitting on my stand, saving that extra inch will be a moot point since the back is to the wall. I am quite satisfied with my super thick 3.7 inch depth kuro ;)
by tcr071 March 8, 2009 10:06 PM PDT
No, you can't. And if you can it isn't because you have the money it is because you have a credit card yet to be maxed out. People who have that kind of money to blow don't post on CNET at 10AM in the morning on a work day.
by titolajko March 6, 2009 10:27 AM PST
This is America people. I can buy it, but that would be the only thing I buy all year, so why? People in this country have money. There are 50 states and 300+ million people. There are early adopters who spent like $2,000 on an 11inch OLED. So why not spend 5,000 for a thin plasma that is the coolest thing yet. They will sell, and maybe when they get to be around $2,000, I'll buy it.
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by Woochifer March 6, 2009 7:11 PM PST
As others have said, the Pioneer comparison does not apply. For one thing, Panasonic already has a profitable plasma operation that breaks sales records every year, whereas Pioneer has been losing money on their TV operations for years. Pioneer is getting of the business because their plasma panel production operations are by far the least efficient in the industry. That's why Pioneer had planned to outsource their plasma glass production over to Panasonic.

Panasonic knows how to profitably manufacture a plasma TV, and I suspect that they've built a high enough margin into this $6,000 Z1 model -- probably a lot more than Pioneer could at the same price point. The plasma panel Panasonic is using in the Z1 uses a lot less energy, while also boosting the maximum light output. I've also been reading that Panasonic is looking to move into the high-end installer market, where Pioneer was a favorite, by expanding on their professional model lineup (and further expanding the use of the new panel). The Z1 is a showcase, but the underlying components can be deployed across a fairly wide range.
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by HRHalderman March 8, 2009 7:15 AM PDT
I think everybody is missing the point with the $6000 plasma. With Pioneer gone, it more than open up that market for Panny. It wasn't enough for a manufacturer to soley cater to, but it will be more than enough for Panny to produce a $6000 model.
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by hellerup August 9, 2009 12:17 PM PDT
I aggre on the thickness, if not hanged on a wale, thickness is not a key point.

Having a Panasonic 50PX600, there is room for a pair of solid bass speakers, thin panel will give thin sound.

In my opinion the "black race" is over, the "color race is over", both for plasma and LCD.

The most interesting is the antiglare - did they solve the reflektion problem or not ! Please make sure to make a solid test on reflektions, I would like to see a new spec soon as possible for TV sets - reflektion procentage !

If they didnt resolve the reflektion problem, means plasma is still left with its major problem even on a 6000 USD TV set, and my next 56" will be a LCD.

Right now, I watch TV during the day on the new Philips 32PFL9604 - and on the 50PX600 after sun down.
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by hellerup August 9, 2009 11:09 PM PDT
Found this video clip of the new Z1, it looks like they didnt do anythink about the relective screen.
http://www.kokeytechnology.com/gadgets/plasma-tv/panasonic-tc-p54z1-review-and-features-panasonic-54-viera-z1-series-plasma-tv-71809/

I wouldnt even pay 2.000 $ for at 54" with reflective front screen - and surtenly not 6.000 for an evening-only TV.
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