Updated 4:24 p.m. PST with RIM's response about a March launch and more information on the app store.
BlackBerry manufacturer Research In Motion announced that its upcoming application storefront will officially be called BlackBerry App World. The developer site will be updated Wednesday night to make appropriate changes but will be live again by 7 p.m. PST, according to RIM. In addition, anyone interested in finding out when the store goes live can sign up for alerts on the BlackBerry App World site.
RIM opened up application submissions in January, and the store is scheduled to launch sometime in March. We asked our contact at RIM if the store is still on track to open this month, and a representative from the company's press agency confirmed that BlackBerry App World is still set for a March debut.
Download.com associate editor Jessica Dolcourt also received this additional information about distribution:
Q: Will BlackBerry App World be a downloadable mobile app for existing BlackBerry owners and a preloaded app that will ship on forthcoming BlackBerrys?
RIM: BlackBerry App World will be a downloadable application at launch. Future versions and distribution models haven't really been decided yet.
Q: Will there be a desktop version, etc.?
RIM: There will be a Web-based catalog at launch, but for the first version BlackBerry App World is a mobile app.