Dell's superthin Adamo--due in February?
You can never be too thin, the saying goes, and that's apparently the guiding spirit as Dell contemplates the success of Apple's MacBook Air.
(Credit:
Adamobydell.com)
Reports in the last day or so have offered up some tidbits about an "Adamo" laptop purportedly in the works at Dell. Citing a "totally amazing" source, Engadget says that a superthin, black-and-silver laptop by that name is a bona fide product-in-waiting, with a little extra emphasis on "waiting":
(T)hat rumored Adamo is very much real, and very much like what we've been hearing. Apparently the device -- which the company plans to market as the "world's thinnest laptop" -- was slated to be released this month, but has been pushed back till at least February....(A)nd we're told that it's most definitely Dell's play to nab some of that MacBook Air marketshare.
For those who like their computers to come with a touch of softness, that Engadget report also offers several photos of a "leather-wrapped" Dell Studio XPS 13.
Meanwhile, Ashlee Vance of The New York Times, in the newspaper's Bits blog, laid out some clues about the likely imminence of Adamo, including an "Adamobydell" Web site and some marketing materials in the hands of a luxury goods publication.
Vance also offers this telling anecdote:
But most telling of all might have been the reaction of Michael Tatelman, Dell's vice president in charge of consumer sales and marketing, to my question about whether or not Dell had an Air-like product in store. Mr. Tatelman's mouth gaped open and his eyes darted away from my face.If looks could reveal product dimensions, then I'd guess that Dell's going even thinner and lighter than Apple.
After a couple of moments, Mr. Tatelman said, "I think we need to get some iconic products out there, so people associate Dell's brand with other things." Namely, that's goodbye to clunky, and hello to sleek.
Jonathan Skillings is managing editor of CNET News, based in the Boston bureau. He's been with CNET since 2000, after a decade in tech journalism at the IDG News Service, PC Week, and an AS/400 magazine. He's also been a soldier and a schoolteacher. E-mail Jon. 
By the way, still waiting on the home media/music/phone/gadget/whatever announcement.
Thank You.
Wapple will learn alot from adamo...
Besides, the XPS 1330 is pretty sweet, they should just tweak the heck out of that one.
In my opinion.
Someone has *FINALLY* noticed that DELL products are made like GARBAGE!
Give this person a free vacation!
;0)
Thank You.
Anyways if Dell does produce a superthin laptop, I hope they put in more ports, maybe an optical drive and price it very fairly.
I would be amazed if the Air is a significant success, because in its current form it is nothing but a luxury toy that most people cannot afford. Seriously, this thing is generally billed as a "second laptop" - how many people actually NEED to use two different laptops? Most people are better served by single laptop for everything or a laptop for mobility alongside a desktop for power. In any case, for the price of an Air, I can buy a high-end ultra-portable PC with more power and all the ports that it should have - which wouldn't be confined to use as a Netbook.
Here is the link:http://bits.blogs.nytimes.com/2008/12/23/dells-macbook-air-rival-confirmed-by-dell/
- by Llib Setag March 22, 2009 1:00 AM PDT
- Luxury Dell = Oxymoron
- Like this Reply to this comment
-
(23 Comments)Adamo is to MacBook Air as a
Fart is to a whisper.
Beleaguere Dell is panicing to stay afloat & relevant by resorting to wannabe MacBook Air.