Philips relents, gives MP3 players real names
The Bluetooth-enabled Luxe is one of three new MP3 players being unleashed by Philips. Click to see a photo gallery of other new Philips MP3 players.
(Credit: Philips)Interested in buying a Philips SA1948? How about a Philips SA1929? No. What about a Philips Raga? If that last one sounds a little better, it's because some marketing genius at Philips finally figured out that people enjoy products with actual names. Let's pray this is a trend Sony will adopt, too.
The result of Philips' new name game is three new MP3 players: the GoGear Luxe; GoGear Spark; and GoGear Raga. The Spark and Raga are hitting the shelves as we speak, offered in 2GB and 4GB capacities for less than $60. The Luxe won't be out until January, however, and as the name would imply, it carries a premium price of $89 (2GB) or $99 (4GB).
For a closer look at all these new Philips MP3 players and a run down of their specs, check out our Philips GoGear slide show.
Donald Bell is CNET Reviews' senior editor for MP3 players and portable audio, and one half of the MP3 Insider blog and weekly podcast. He also likes getting his hands dirty with digital audio tools for musicians and DJs. 
