• On TV.com: TOP 10 Shows CANCELED Too Soon
December 12, 2008 11:39 PM PST

New face in Mac clone market plans high-end OS X desktops

by Matt Hickey
  • Font size
  • Print
  • 38 comments

A company called EFi-X USA (no, that's not a throwaway droid from Empire Strikes Back) apparently plans to take on Mac clone maker Psystar by bypassing the consumer market and jumping straight to the power user demographic.

(Credit: EFi-X USA)

The machines it's prepping sound pretty nice, with a 3.8GHz Intel Core 2 Quad processor, 1TB storage on 7200 rpm drives, a 150GB 10k rpm system drive, 4GB of included RAM, and a GeForce 8800 GTS GPU.

What's more, according to AppleInsider, the company is planning to let consumers customize their machines, meaning that if the current crop of Mac Pros aren't what you're looking for, you can make up your own personalized system.

The systems will reportedly sell for $2,100, but that includes the proprietary EFi-X internal adapter that tricks OS X into thinking it's on a Mac. That's how this company plans to work the magic.

We haven't heard word from Apple's legal team yet, and we're not sure what the legal ramifications for such a dongle might be.

Apple has so far not dropped as big a hammer as it could have on Psystar. Currently the companies are in litigation over copyright infringement. We'll see how Apple responds to this new challenger.

With more than 15 years experience testing hardware (and being obsessed with it), Crave freelance writer Matt Hickey can tell the good gadgets from the great. He also has a keen eye for future technology trends. Matt has blogged for publications including TechCrunch, CrunchGear, and most recently, Gizmodo. E-mail Matt.
Recent posts from Crave
Kid-friendly headphones
Moto Cliq gets software update
A necktie for music-loving commuters
Everything you need to know about buying a laptop this holiday season
Gimmicks are the new megapixels
On Call: All about the Droid
Twitter founder formally unveils 'Square' project
AT&T now has 'voice mail to text'
Add a Comment (Log in or register) (38 Comments)
  • prev
  • 1
  • next
by getwired December 13, 2008 7:14 AM PST
This will not end well.
Reply to this comment
by rcrusoe December 14, 2008 9:51 AM PST
Some think, and I'm beginning to be one of them, that if Apple loses one of these lawsuits they will just quit selling the OS separately. Then the only way to get it would be with a new Mac or Software Update.
by Alex Alexzander December 14, 2008 1:23 PM PST
Which won't do any good at all. People will image the whole hard drive and make machines compatible with the image.

Remember IBM? Remember how Compaq started the whole clone business by building a compatible BIOS? It's going to happen at some point. Obviously Apple believes they sell their machines for too high a price, or they'd not fear licensing it at all.

Alex Alexzander
by Perry_Clease December 13, 2008 12:02 PM PST
Another EULA violator.
Reply to this comment
by mghotbi December 13, 2008 2:01 PM PST
Depends on who loads the software. If EFi-X simply gives you the hardware and you purchase the OSX separately and install it yourself, they haven't violated Apple's EULA.

People have been making Hackintoshes for years. Just go to Insanelymac.com and you can figure out how to do it yourself. The truth is that the Mac is now just a PC internally. Apple should really think about selling OSX to anyone who wants to install it on their PC's - There's great money to be made.
by pithenumber December 13, 2008 3:17 PM PST
Who cares about Apple's F!@#$%^ EULA
We've been violating it for years making Hackintoshes
by Perry_Clease December 13, 2008 3:36 PM PST
"Depends on who loads the software. If EFi-X simply gives you the hardware and you purchase the OSX separately and install it yourself, they haven't violated Apple's EULA."

That statement is incorrect http://images.apple.com/legal/sla/docs/macosx105.pdf Now Apple probably doesn't care about the handful of Hacinstoshers who actually do install illegally install OSX on some clone.

"by pithenumber December 13, 2008 3:17 PM PST
Who cares about Apple's F!@#$%^ EULA
We've been violating it for years making Hackintoshes"

Troll
by gsmiller88 December 13, 2008 6:26 PM PST
@ mghotbi

That is true, but Apple could still have an argument due to the chip inside the computer that is purposely meant to allow OS X to run on generic hardware. It's the same argument the record companies make against P2P networks, even though the software developers themselves aren't encouraging piracy, the RIAA is still able to defeat them through the legal system.
by FellowConspirator December 13, 2008 7:15 PM PST
No. All this device does is provide EFI -- what is supposed to be the replacement for the BIOS in computers. Macs and some higher-end PCs use EFI in place of a BIOS, but most of the commodity Windows PCs out there still use a BIOS. This is mostly due to the peculiarities of getting Windows up and running on an EFI-based machine (not a big deal for pre-installs, but if the user ever has to reinstall...).

So-called "hackintosh" systems basically use software emulation of the EFI environment that someone cobbled together.

People that design operating systems, hardware, or use OSs other than Windows (including Linux) may very well want the EFI in place of a BIOS, so the product has utility beyond running OS X, and is also not necessary to run OS X on a system (though, it does make it much easier).

Anyway, the comment that the device doesn't violate Apple's EULA is correct. The EULA specifies OS X can only be run on Apple systems, not that you cannot add EFI to your system. The person installing OS X would be responsible for any EULA violation (in locales, like the USA, where the EULA is actually binding -- it's not everywhere).
by sharmajunior December 13, 2008 12:10 PM PST
Oh YEAH!! First I would love to see the competition between Psystar and EFi-X and then would like to see what Apple does....LOL


Finally the underground market is coming into the light.
Reply to this comment
by RobertEgnacheski December 13, 2008 12:15 PM PST
Nice! It is cool that 3rd party hardware or whatever you may call it is coming to the Mac. I'd rather use Mac hardware, but this shows how Mac's can be widely spread across hardware like the Windows is all over many different types of hardware. This could be a good thing to show PC users that are against mac for the whole hardware / software proprietary thing, but I think Steve should come down HARD on Psystar and this new company for not asking permission to run OS X on their hardware. Speaking of OS X and the next version with 3D desktop, when will WE jump to XI, (OS 11)?
Reply to this comment
by pithenumber December 13, 2008 3:18 PM PST
Mac hardware SUCKS
It is slow and overpriced
The OS is really nice, that's why Hackintoshes are popular
by ckurowic December 13, 2008 3:57 PM PST
@ pithenumber: What? Apple hardware sucks? Okay you PC trolls can't have it both ways. First you all claim that Macs are just PC's like every other brand...then you claim that Apple hardware sucks? Choose a side, when you contradict yourself you look like well...a $(*@()*#....if you know what I'm getting at.
by Alex Alexzander December 14, 2008 1:31 PM PST
@ckurowic,

I think he means Apple hardware sucks because it is over priced. It is exactly the same as any ol PC. The rest of the PC industry has not yet adopted EFI. THey still cling to BIOS. That's truly the only difference. Sooner or later the rest of tyhe industry will switch away from the 25 year old BIOS. There is nothing in the Mac that makes it special. The fact that many Mac users somehow cling to the belief that Apple uses choice hardware is pure none-sense.

Sorry to write this, but the truth is, you guys are buying Mac OSX for for more than $119. Industrial design and OSX are all you are getting for the sticker price. The hardware itself is nothing special at all. Personally, I don't think OSX is so great at all. I'd rather have Linux over OSX. And I do like Vista a lot. OSX seems like an expensive way to limit your choices, which makes no sense.

Alex Alexzander
by crescentdave December 13, 2008 12:57 PM PST
I'm all for it ... if it could be done legally ... support issues are obvious. If the company wants to be seriously competitive though ... there's this chip called the i7 ... just a hint.
Reply to this comment
by lkrupp December 13, 2008 1:06 PM PST
Stuff like this makes good news fodder but, in reality, neither Psystar nor this outfit will ever make it to the mainstream as any real "competition". Sure, a few weirdo geek types will buy a few to have bragging rights and puff their chests out (like the OSx86 project hobbyists) but that's it. First of all, it will all too easy for Apple to brick these machines with an update. Secondly, who is the user going to call when they have trouble? Applecare? Could anyone seriously imagine a graphics shop buying a dozen of these things for mission critical work? Not me. And the average Mac user who calls Applecare when they can't figure out how to rip a CD into iTunes? Gimme a break. This is fringe only. Not even worth the mention.
Reply to this comment
by pithenumber December 13, 2008 3:19 PM PST
EFIX has a chip so the OS has no idea
Psystar has their own update servers
by zmonster December 13, 2008 1:14 PM PST
Apple could turn this into a positive by just releasing a version of OSX for non-mac hardware. They could sell it for say, $999/copy. That would essentially force these clone makers to use that licensed version. Apple would make $1,000 for every clone out there overhead free.
Reply to this comment
by timber2005 December 13, 2008 2:59 PM PST
You'd just see what you see now. People using the mac version to install on non-apple hardware.
OR, increase piracy.

The first idea looks most likely to be used.
by pithenumber December 13, 2008 3:20 PM PST
Time for Piracy
Buy one, copy, sell for $100, profit after 10 sold, and even at that price, consumers will bite
by Get_Bent December 15, 2008 11:42 AM PST
pithenumber: "Buy one, copy, sell for $100, profit after 10 sold, and even at that price, consumers will bite"

Get arrested for making illegal copies of software, get your narrow butt nailed to the wall by a judge, spend a few years of "quality time" with your 300-pound cellmate....
by theosguy December 19, 2008 11:13 AM PST
Still no one would buy os x for $999. Maybee if os x could be $200 dollars and compatible with all hardware apple would gain about 30% of the market share instantly. That is a good idea for apple to sell their os outside of their hardware. Apple makes 80% of its revenue from ipods and iphones because nobody wants to buy their overpriced computers
by confrontinglife December 13, 2008 2:01 PM PST
This is untrue and the millennium project was abandoned. Please check sources.

http://www.efixusa.com/
Reply to this comment
by UITD December 13, 2008 2:38 PM PST
2100? Keep it. I'd rather pay Apple and know they're going to be around in 5 years. But, what am I saying... I can buy 3 better equipped WinTel boxes that do the SAME THING, for that 2100.
Reply to this comment
by ckurowic December 13, 2008 3:58 PM PST
Then do it, troll.
by SeizeCTRL December 13, 2008 4:29 PM PST
You gotta love a troll like ckurowic calling someone else a troll. He's a funny guy! He will defend Apple to the end, no matter the cause. And if you disagree with him, or you buy a Windows or Linux PC, he will shun you for your choice and snicker behind your back thinking that he is oooh so superior. He's a troll with a different face under a different bridge.
by Alex Alexzander December 14, 2008 1:34 PM PST
@ckurowic,

You are the troll here. UITD is merely stating a reality about the cost of hardware. That does not make him a troll. Get over yourself.

Alex
by martin1212 December 13, 2008 9:59 PM PST
Funny thing is, the spec of this system is exactly what I have been waiting for from Apple, a single socket quad core high end desktop. If Apple were to make one I'd buy it tomorrow. I guess that is the downside of a single supplier. Good luck to these guys. I don't think I'd buy one but it would be nice if it would prod Apple into filling this hole in their product line. Oh well, I can dream...
Reply to this comment
by dbargen December 13, 2008 10:49 PM PST
Going for the power user? What the hell do they think the Mac Pro is? I have yet to see a better design power system in a desktop, or laptop for that matter.

Good luck to them, but even if the EULA didn't obviously prohibit their plans, they're trying to break into an entrenched market. There would have to be a big price difference to make them at all competitive.
Reply to this comment
by martinrichardsanders December 14, 2008 6:44 AM PST
I bought a Mac G4 on Ebay for 34 pounds simply to be able to play with the OS.

If Apple releases OSX for the Intel PC then i'd be more than happy to buy it.
Reply to this comment
by Perry_Clease December 14, 2008 7:18 AM PST
"If Apple releases OSX for the Intel PC then i'd be more than happy to buy it."

Apple did release OSX for the Intel PC, you just need to buy a Mac with an "Intel Inside" :)
Reply to this comment
by shadypark January 6, 2009 10:46 AM PST
but if you want a fast "intel inside" buy a PC
by applusr December 14, 2008 10:54 AM PST
Why is it every time a story comes out I have to read comments that say Apple should release its OS to all PCs. Come on, an to all of you who say Apple computers are slow at least they don't crash consistantly like the hackintosh's out there.
Reply to this comment
by tanis143 December 14, 2008 7:54 PM PST
Whats the difference between Mac OS/X, LInux and Windows? OS/X only plays on Apple hardware, therefore it only has to support one board manufacturer and limited other devices. Linux and Windows both provide support across a myriad of systems, which increases the probability of driver incompatibilities, update related crashes, and system bugs.

*shrugs* Like someone else said, why by a overpriced PC with a limiting O/S when I can buy a WinAmd (sorry, I despise Intel, only buy AMD) machine for a fraction of the cost? Especially since I do my own troubleshooting (hence I make sure all the systems in my house have updated virus scans, anti-spyware and use Mozilla) and hardly ever have an issue? I think in 6 years time I've gotten 3 viruses on a total of 10 systems.
Reply to this comment
by Wingates December 14, 2008 11:21 PM PST
Yeah...right, be real guy! I've been a tech on Wintel machines for over 15 years. You are either a super tech (which I doubt) or been on something while working on your machines. While I believe that a high end PC running Windows XP Professional and a solid Anti-Malware software will get less viruses or malware than most machines, 3 viruses on a total of 10 systems? Right.
by Wingates December 14, 2008 11:13 PM PST
OS X all you're getting for the price? Are you for real? Paying extra for almost no crashes, no viruses, no having to reinstall software and/or hardware at a frequent pace? I can understand choosing Linux as an operating system, but choosing Vista over either?!! Whatever you're smoking, it definitely destroyed some brain cells!
Reply to this comment
by 3rdalbum December 15, 2008 4:33 AM PST
At least part of the story sounds implausible: the bit about the 3.8GHz Core 2 Quad. They don't go anywhere near that fast unless you're overclocking, and even then you never see prebuilt machines coming with such a high clock speed.

However, I can't blame other computer manufacturers from moving into the Mac clones market, and I can't say I'm surprised. It gets around all those nasty legal issues by requiring the purchaser to accept the responsibility of installing Mac OS X. I also don't expect that the machines would be bricked by Apple updates either, as there's really not too much that Apple can look for in the machine that is unique to Hackintoshes - really, only the Core 2 Quad processor, and before too long Apple will start using those chips too. Everything else that Apple's OS can detect is a possible configuration of a Mac Pro.
Reply to this comment
by BtmnHatesRbn December 15, 2008 8:51 AM PST
If Apple were to allow clone makers, it'd be like this: Apple makes, designs and approves the hardware to be sold, with a "basic" version of OSX for these OEMs to use (i.e. Dell, HP, Sony, Lenovo, etc.), so the product will be inferior to Apple's own Mac brand, while being slightly high-priced. What this will do, though, is eliminate the problems associated with Wintel PCs since the Windows 3.0/MS-DOS 5 days, where every single possible configuration for every possible thing to connect to and use (from RAM to the keyboard) is eliminated. Also, it gives Apple control over their clone licensees. Case in point are the HP iPods, though Apple will not service these music players anymore, at all, nor will HP.

Apple, despite the EULA or TOS, doesn't fully care about hacks until somebody tries to make a buck off of them. That's where Psystar crossed the line, on their own. And even to some degree, Apple hasn't really given a damn towards them. If EFi-X wants to try it, too, hey, more power to them.

As for the clone makers of the 1990s, like Motorola, Power Computing, Daystar and UMAX, some of these have put to shame Apple's own hardware at the time, and using XPostFacto, can or many run OSX, but I haven't done that to any of the ones I have lying around. The best one of these if the Daystar Genesis MP 800 (I think that's the correct model number), that, when using Sonnet upgrade CPUs, can run four G4 CPUs together. This is a great machine that we built at the place I use this at (sorry, the TOS of this place forbids me from mentioning them at forums and comments and the like), and we still use OS 9 on it for just running old-ass AVID video software, though I'd personally like to install, with XPostFacto, OSX 10.2 and iLife '04 and be slightly modern, but, alas, I don't own the hardware.

But under Apple's EULA, I'm not allowed to run Jaguar on the computer, but would Apple care?
Reply to this comment
(38 Comments)
  • prev
  • 1
  • next
advertisement
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

Inside the Apple, er, Microsoft Store

Although Redmond's foray into retail bears a big resemblance to Apple's approach, Microsoft has added some distinctive features to draw casual PC buyers and techies alike.

Big marketing budget drives Moto Droid sales

Verizon and Motorola are spending big bucks--$100 million--on marketing the new smartphone, and it looks like it will pay off with 1 million devices sold by year's end.