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December 4, 2008 12:45 PM PST

Premium LCD TV brands slash prices to compete for holiday shoppers

by Erica Ogg

Black Friday retail results were a pleasant surprise for retailers this year, with sales inching up slightly from the same day last year. A big part of that was the heavy discounting designed to attract consumers.

LG LCD TV

This LG 32LG30 LCD TV was discounted 33 percent in the lead-up to the holiday shopping season.

(Credit: LG Electronics)
TV makers were no exception. But the discounts on LCD TVs were heaviest from the premium names in the business--Sony, Samsung, Sharp, Philips, LG, and Toshiba.

That's according to market research firm iSuppli, which reported Thursday that the top brands cut slashed prices on their LCD TV models on average of 23 percent for the holiday shopping weekend beginning on the day after Thanksgiving. The big guys cut their prices even more than lower-tier players like Vizio and Westinghouse, which dropped theirs by just 19 percent.

The top brands cut their prices so low that at one point the difference between a premium-brand 32-inch LCD TV and a value-brand version was just $61, according to iSuppli consumer electronics analyst Tina Tseng.

The lowest-priced 32-inch value brand LCD TV went for $388 over the weekend, while premium brands offered the same size for as low as $449. The lowest-priced value-brand 40-and 42-inch LCD TVs sold for about $598, while top-tier brands priced theirs at $798.

Even though Black Friday and Cyber Monday are over, iSuppli says shoppers should expect to continue to see these same prices on LCD TVs through the rest of the year as the TV makers and retailers look to entice shoppers in spite of the current recession.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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by Harlan879 December 4, 2008 1:28 PM PST
Eh? Those prices are way off. Premium (Samsung, Sony, Panasonic) 32" LCD TVs are going for $500-600 right now (including shipping). 36" is a bit more.
Reply to this comment
by ericaatnews December 4, 2008 1:37 PM PST
That was a typo, which I've now fixed. It should say 32 inches. Thanks for catching!
by paulekrause December 4, 2008 1:58 PM PST
An electronics chain in northern NJ had a Sharp 32 inch HDTV on sale on Black Friday for $383.

My two adult sons got in line at 4 A.M. and when the store opened at 6 they each bought one.
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by stweedle December 4, 2008 2:46 PM PST
I bought a 42" LG model 42LG30 for $597 from HH Gregg.
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by tech-deals December 4, 2008 3:03 PM PST
I've been following TV Deals on TechDealDigger.com, which seems to really focus on TV deals. Last week I got a Panasonic Viera TH-42PZ85U 42 Inch 1080p Plasma HDTV for $865 with free shipping and no tax. They also have some phenomenal deals on LCDs

http://www.techdealdigger.com/hot-deals/hdtvs-sale/63
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by KHWADI December 4, 2008 3:36 PM PST
what about SONY XBR8? I want that TV to go down %50,lol.
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by InkyRed December 5, 2008 9:22 AM PST
LG = Lame Gear
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by ranjandj December 8, 2008 7:32 AM PST
When I visited Thailand recently at Prantip Plaza - IT City, I bought 32LG30RA LCD TV at a Bargain Prize of less than Thai Bhatts.17000.00 = US$ 470.00
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