We've been keeping an eye on prices for Blu-ray players and it appears that a handful of budget brand models are starting to crack the $150 barrier. The other day Woot.com had the Memorex MVBD2510 player at $139.99 for a one-day sale and now TheNerds.net is selling it for $146.99 (shipping included) and Buy.com has it at $149.99. That's on top of both the Samsung BD-P1500 and the Sony BDP-S300 slipping in and out of sub-$200 territory at Amazon and other outlets.
While $150 isn't bad, I think we're going to see $99 fairly soon, with a couple of stops at $129.99. As we found out with HD-DVD players, $99 really is a magic price point, though it is worth pointing out that these budget Blu-ray players are only profile 1.1 while the $99 HD DVD players were fully up to spec and allowed for firmware upgrades via Ethernet (the cheap Blu-ray players can't be updated and sometimes simply can't play certain movies). Profile 1.1 players aren't BD-Live enabled, which means you won't be able to access certain interactive features--for better or worse.