Sometimes the line between virtual world and real world is blurry. It's been known that Chinese gold farmers make a real living out of the WoW gold. On Friday, Sanrio Digital, maker of the Hello Kitty Online game, for the first time turned the in-game food to real money for a good cause.
The company announced the conclusion of the first Hello Kitty Online charity event called "Food for Friends." The event was held in the final week of the Hello Kitty Online closed beta.
The Hello Kitty character turned 34 years old on November 1, and the "Food for Friends" event kicked off immediately following the in-game birthday party.
The present version of the game will shut down at midnight EST on Saturday to allow the development team to continue work on the game and prepare for open beta.
Current players will retain their characters and certain benefits in future versions of the game. It's unclear when the open beta will be announced.