October 30, 2008 2:01 PM PDT

Broadband users prefer cable to DSL, study says

by Dong Ngo
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If you subscribe to a broadband Internet service today, more likely you use cable than DSL. According to a study released Thursday by J.D. Power and Associates, cable modem usage is increasing at a faster rate than DSL usage among Internet customers, as dial-up use continues to decrease.

More and more people are moving to broadband services to access the Internet.

The firm has performed the Internet service provider residential customer satisfaction study for 11 years. Every year, the study measures customer satisfaction with high-speed and dial-up Internet service providers based on five factors: performance and reliability, cost of service, customer service, billing, and offerings and promotions. It uses a 1,000-point scale to gauge the providers' performance.

For 2008, the study was fielded in July and based on responses from 16,933 residential customers of Internet service providers nationwide.

The 2008 result indicates that both cable and DSL service have increased among broadband services, with cable now up to 41 percent (from 36 percent in 2007) and DSL up to 30 percent (from 27 percent), among all broadband users. At the same time, the share of dial-up Internet users has continued to decrease and now accounts for only 25 percent of all Internet users, a 10 percent decrease since 2007.

According to the study, 2008 is also a year of change with only 30 percent of customers remaining loyal to their service provider, down from 42 percent in 2007. Cost saving is the main reason customers switch services, accounting for 69 percent of broadband users and 40 percent of dial-up users.

Regarding customer satisfaction, EarthLink Net is ranked No. 1 in dial-up service, scoring 633 points, followed by United Online (630) and MSN (602). To nobody's surprise, AOL is at the bottom with only 551 points.

The study examined Internet providers in four regions.

East region: Cablevision ranks highest with a score of 650 points, followed by EarthLink (643) and Embarq (634).

South region: Road Runner tops the chart with 670. After that, Verizon (663) and Insight (661) are also high in customer satisfaction.

North central region: In this region, WOW! ranks the highest with 702, which is also the highest in all regions. Cincinnati Bell and Cox follow with 665 and 663, respectively.

West region: Cox Communications ranks highest with 641, followed by EarthLink (630) and Verizon (625).

Personally, I use Comcast and it's ranked among the lowest at 559 points, though I've been fairly happy with it. How about you?

Dong Ngo is a CNET editor who covers networking and network storage, and writes about anything else he finds interesting. You can also listen to his podcast at insidecnetlabs.cnet.com. E-mail Dong.
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by kingrah1 October 30, 2008 2:34 PM PDT
i have att dsl, its been okay at 160KB/s but since yesterday im stuck at 50KB/s download speed, its horrible!! if it doesnt go back within the week im definately gonna pay 10bux more a month for Comcast cable
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by iamwho October 31, 2008 12:53 AM PDT
Road Runner user here. RR advertises 5Mbit speed but I consistently get approx 2.7. As the car companies always say, though, your mileage may vary --and of course cable is a shared service. On the plus side the cable very rarely goes out and customer service has always been pretty good.
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by mindgamez October 31, 2008 5:52 AM PDT
I always thought our DSL was kinda middle of the road but seeing what other have said and looking at DSLReports I realize that my 8mb/s connection (sold as 10 but 7-8 is what I get) is actually pretty good. Due to distance issues I can't really go over 8 but I get 7mb/s all day long with synthetic and real world tests. Last time we bumped the speed we went from 2mb/s @ $49.99 to 10mb/s @ 39.99, though I should point out we had to notice the better deal on the web site, they didn't volunteer that information.
(Century Telephone, Lorain County, Ohio)
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by pinellasproofer October 31, 2008 7:44 AM PDT
I had to go from cable to DSL once, and it was a horrible experience. The DSL was just plain slower, and I had to reset the modem weekly and reinstall the driver constantly. I'm back to cable, and I tested my connection last night with cnet's diagnostic tool. To go faster, I would need a T3 line. I've never had to reset my cable modems.
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by yanchineseguy October 31, 2008 10:52 AM PDT
I have had AT&T DSL for several years, and I have been happy, especially the price, which is lower than what I can get with cable. However, it's become problematic. Especially in the past few months, the home wireless network keeps dropping and I have to reset the DSL modem/router every few days. I suspect that it may be the router itself instead of the internet connection. The local cable provider is TWC, which you can see is not among the "good" list above. And TWC's bundles would be significantly higher when compared with AT&T's prices. So, maybe I'll go get a new modem/router.
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