In a bid to help novice downloaders jump-start their digital-music collections, Universal Music Group is offering "curated" playlists to Dell PC buyers.
Starting at $25, selected bundles 50 or 100 DRM-free songs can be added while building a custom PC on Dell's Web site. The songs will come preloaded on the computer, ready to play as soon as it's booted up.
The music option is available only on the Inspiron 1525, Studio 15, and XPS 1535 laptops and Inspiron 530, 530s, Studio Desktop, and XPS 420 desktops. The XPS One and Dell Mini 9 netbook are excluded from the offering.
The songs, all by Universal artists, are then playable on any device. You can see what bundles are available on Dell.com/musicandmovies. Track bundles include thematic playlists such as "Rock Titans," "The Classics," "Blues Masters," and so on. The lists will be "refreshed" on a regular basis in the future, and available for purchase on Dell's site.
Dell already does this with downloaded movies, but it's the first time a major label has struck a similar distribution deal with a PC company. Universal's tracks are already offered through a similar service on phones with Nokia and its Comes with Music program.