Samsung has long sold laptops in Europe and Asia, but for years its reach in the U.S. mobile computing market has been limited to the Q1 UMPC, a niche product. That's all set to change after Tuesday, though, when the company announced that it would begin selling laptops in the United States.
Given the tight margins and fierce competition of the American laptop market, it's always a pleasant surprise--for consumers and reviewers, at least--whenever a new player enters the fray. And Samsung looks to be off to a solid, if conservative, start by launching seven laptops in four categories: Netbook (the NC10), slim ultraportable (the X series), mainstream consumer (the Q series and R series) and business (the P series).
With the exception of the Netbook, all the laptops share the existing red-and-black Samsung brand design. And though the laptops are competitively priced, none will dip below $1,000 (again, the Netbook is an exception), making Samsung a player in the premium laptop market and a competitor to such manufacturers as Sony and Apple.