We knew it was coming, but Wednesday Netflix made it official--starting in November, those who rent Blu-ray movies will be charged an extra dollar, in addition to standard subscription fees. The move is hardly a surprise, considering Netflix's CEO mentioned that a surcharge was coming in April, but home theater fans may still be taken aback since the company has never charged more for Blu-ray Discs before. Here's a screenshot of the e-mail subscribers received if they rent Blu-ray movies:
While $1 seems like a reasonable surcharge to us (Blu-ray movies do cost more), some subscribers may have become accustomed to getting more services for free. For example, Netflix's Watch Now service still allows for unlimited viewing with a standard subscription. While that didn't mean much a year ago, the service has become much more attractive with new content from CBS and Disney (Disclosure: CBS is the parent company of CNET.) Additionally, it's become easier to access Watch Now, now that its accessible via the Netflix Player, LG BD300 and, in the future, the Xbox 360. We have to wonder, is there a surcharge coming for heavy Watch Now users?
What do you think? Will the price change affect your Netflix habits? Or do you think, like us, that even at $1 extra it's still a great deal?