It can't be avoided: any new MP3 player is in direct competition with the Apple iPod, and device manufacturers are well aware of this fact. Some pack their players with boatloads of extras, while others create unique and purportedly useful design elements. Some simply make a product that's just as easy to use, offers a similar array of features, and delivers great sound quality--but then charge less for it. Such is the case with the Sony E-Series Walkman, a flash player positioned to square off against the iPod Nano.
Unfortunately, the E-Series doesn't come in a 16GB model, but the 4GB and 8GB versions are priced to sell at $89.95 and $119.95, respectively.