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September 29, 2008 10:22 PM PDT

Panasonic still cautious on OLED TVs

by Erica Ogg

CHIBA, Japan--Already skeptical about the ability of OLED to uproot the TV technology dominance of plasma and LCD in the next few years, Panasonic cast even more doubt on the opening day of Ceatec 2008.

Speaking to a group of reporters, Panasonic AVC Networks President Toshihiro Sakamoto reiterated that OLED (organic light-emitting diode) TVs will not be made in sizes of 30 inches or greater for now, and it's still not suitable for mass manufacturing. Currently, Panasonic does not have an OLED product on the market, but Sony does: it makes and 11-inch OLED TV, and is working on a 27-inch model.

Though Panasonic is working on making its own OLED set, Sakamoto said "we may have to redefine the market position of OLED."

His quasi-cryptic comments indicate that LCD and plasma are here to stay for a while, and that the mass production of OLED TVs could be even further off than his .

It's also not clear that we need OLED TVs before then. They're still prohibitively expensive, small, and LCD and plasma are continuing to make great gains. Here at Ceatec, for example, several major TV makers like Sharp, Toshiba, Sony, and Panasonic are showing off incredibly thin TVs as well as those with decreased power consumption, both features of OLED.

Click here for more stories on Ceatec 2008.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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by Wes#1 September 30, 2008 6:41 AM PDT
Glad to see Panasonic confessing the reality of OLED: It's just not going to be viable for many years to come... if ever. Real R&D money should continue to be spent on improving plasma and the lights behind LCD. We need bigger screens (not thinner) with better off-axis viewing (for LCD) at affordable prices. THAT is where we gain the real advantage of HD; not these cute 11" and 27" desk-size monitors.
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by affinity13 September 30, 2008 9:23 AM PDT
We need FED and SED...looks like both plasma and LCD are nearing end of life maybe another 10 years or so..
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by JazzGuyy October 1, 2008 2:51 PM PDT
If plasma and/ or LCD can achieve all of the performance capabilities of FED, SED or OLED at a lower development and production cost, then none of these newer technologies will be necessary. Both plasma and LCD have been inching toward these capabilities for several years and don't have the high production costs and technical problems that have kept these other technologies from being used to any great extent. I think both plasma and LCD will be around for quite some time.
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by iconoclastt October 1, 2008 9:53 PM PDT
YEAH!!! I remember when Compact Discs first were introduced. The very same comments as those previous posters were all around, but you know the rest of the story!!! LOL
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