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Sony Reader event October 2: New product coming?

Sony's inviting press to an event in New York in October. It's unclear whether this is to announce a new Sony Reader or not.

The Sony Reader gets ready to turn the page--whatever page it is.

(Credit: Sony)

Just got an invite to a Sony Reader event in New York on October 2. No word on whether this involves launching a next-gen electronic book reader or just promoting some new capabilities for the current model, the Reader Digital Book PRS-505, as we head into the holiday buying season.

Either way it seems clear that Sony isn't quite ready to cede the e-book market to Amazon's Kindle. Sony's got the better design, but the wireless download capabilities of the Kindle clearly give it an advantage. Anybody wanna predict what Sony's next move is?

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