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September 2, 2008 2:06 PM PDT

Samsung outs its Micro Four Thirds competitor: Let the games begin

by Lori Grunin
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The bits have barely dried on the press release for Olympus and Panasonic's Micro Four Thirds standard for interchangeable lens point-and-shoot cameras and a competing announcement has already emerged from an unexpected source: Samsung. In an interview with the U.K.'s Amateur Photographer magazine, Samsung Techwin Executive Vice President Byung Woo Lee revealed that company's plans for a similar standard based on APS-C-size sensors--albeit not until 2009.

I suppose it's not that surprising that the announcement comes from Samsung. It certainly wasn't going to come from any Canon- or Nikon-driven initiative, since both of those companies tend to be notoriously proprietary about all aspects of their products, and don't really need to play well with others. So, I'd bet we'll see closed-system, interchangeable lens versions of Canon's G series and Nikon's Pxxxx series sometime in late 2009 (or at worst, late 2010). Olympus and Panasonic have Micro Four Thirds (MFT), which leaves Sony, Samsung, Hoya Pentax, Kodak and Fujifilm to either jump on the MFT bandwagon--and therefore commit to using the Four Thirds sensors, which they don't currently use--or come up with a competitor.

Sony has a pretty bad history with its attempted "standards," and I predict it will propose yet another one that no one will want to support, for whatever reason (like insisting that the cameras use Memory Sticks). I really want to be wrong about this prediction.

Of the rest, I think only Samsung and Fujifilm really have the financial wherewithal and marketing muscle to drive something like this. But then, who's left to follow except Pentax and Kodak? Furthermore, while APS-C-size sensors are by far the most popular on the market, APS-C actually refers to a range of sensor sizes, not a particular one, which makes the whole concept of lens standardization somewhat problematic.

So, while interchangeable-lens snapshooters are definitely in our future, don't expect anything close to a universal mount.

Senior Editor Lori Grunin has been covering digital imaging for two decades, but her memory's kind of sketchy on the details. You can hear about it every week on Indecent Exposure, the podcast she co-hosts with Matt Fitzgerald.
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by JayMonster September 5, 2008 8:28 AM PDT
I will bet money that you are right about Sony. (and the others as well... but most definitely Sony... I mean what will it take for them to give up on that stupid MemoryStick?) However, if you read the Samsung story closely, you will notice that they do not claim theirs as a "standard" (let alone "open") but very specifically they say it will be a mount for Samsung lenses, so it would seem that the proprietary nature of this format has already begun, and only Olympus is offering an "open" standard (though if nobody else uses it, it really isn't "open" for the users now is it?)
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