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August 21, 2008 6:00 AM PDT

Urban Outfitters' retro-hip cameras: Like, woah

by Emily Dreyfuss
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The Rolleiflex Mini Digital Camera: Old school meets art school.

(Credit: Urban Outfitters)

The manufactured quirk, the out-of-the-box individuality--Urban Outfitters is becoming like Target for hipsters. You can get your ironic clothing, mod bedspread, dirty reading material, slightly dinged-up but brightly colored coffee table, wall mirror (in which you pretend not to narcissistically check your intentionally mussed hair)--and now, your retro-hip plastic camera, too. At this point, Urban just needs to start selling organic avocados and MGMT CDs and it'll truly be a one-stop shop for hipsterdom.

But I digress. Heard of pinhole photography? Of course you have, you went to a liberal arts school and took a whole class on it! Well, now you don't have to go through the trouble of making a pinhole camera the old-fashioned way; you can just buy the Lomography Holga Pinhole 35mm Camera for $60 at Urban.

Pinhole cameras have no lenses and take long-exposure shots through a tiny hole of light, which distorts images, creating a photographic universe of wisps, hinted figures, and ghosts. The post-apocalyptic effect is sure to make your IKEA-laden living room (the dirty secret of most hipster dwellings) look totally authentic.

Capture your inner complexity.

(Credit: Urban Outfitters)

But what if you're a hipster on a bit more of a budget? Don't fret, there's also the Lomography Travel Camera, which, at $42, is a steal.

From Urban Outfitters' Web site: "This collectible limited-edition Lomography camera has a 170-degree view that compacts everything into a distorted circular image, making whatever you are shooting look extra awesome. Seriously, take a random picture of your bedroom wall with a fisheye lens, and it instantly turns into an introspective piece of art."

See, who needs art school, therapy, talent, or even psychedelics, when Urban Outfitters can provide instantaneous introspection and creativity?

Other admittedly adorable cameras for sale at Urban include the multicolored Lomography Diana F+ Camera, and the ridiculously cute but painfully unnecessary Rolleiflex Mini Digital Camera, which takes the classic twin-lens camera into the 21st century by making it digital. (How postmodern!)

But seriously, as annoying as Urban Outfitters is, it's hard not to covet these plastic throwbacks. Some of them even use film. How can you not find that sweet?

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by benhider August 21, 2008 6:33 AM PDT
They have been selling these trashy cameras for a while now. Maybe even a year. It's lame.
Reply to this comment
by therearenorules August 21, 2008 9:06 PM PDT
i like the idea of a twin lens digital, but that thing is way overpriced. $399?!
Reply to this comment

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