Would you pay $10 for this iPhone accessory?
The price of protection: the i114 Clear Scratch Resistant Film.
(Credit: iLuv)I just got a press release from iLuv announcing its new line of iPhone 3G cases, which are--excuse the pun--just luvely. However, in clicking through to the site I was struck by one accessory the company is selling: the i114, which also goes by the longer name Clear Scratch Resistant Film. It's designed to lay on top of your scratch-resistant iPhone screen and keep it from getting scratched. That's cool. But the thing costs $9.99. Throw in some tax and shipping and you're probably looking at close to $15 for a thin piece of plastic that can't cost more than 10 cents to manufacture.
Of course, iLuv isn't the first company to make such an accessory--and probably not the first to charge $9.99 for it. But come on, this thing should cost no more than $3.99. I realize the electronics accessories business is good for a reason (really large margins), but I gotta call foul here. Anybody else like to point out an outrageous price for a marginal accessory (AV cables withstanding)?
Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter. 
Now I just put the phone in my Tumi murse... lol no scratches!
- by lindsey.turrentine July 30, 2008 9:38 AM PDT
- I know someone who waited in line for an hour to get one of these last week from the Apple store (for her original iPhone).
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