Study: Single ladies match bachelors on tech toys
Single women rival single men as tech device owners, according to a Forrester Research survey released Thursday.
Obviously, to an organization filled with female tech geeks, the study was met with bemusement.
But the survey of more than 1,000 single adult males and more than 1,000 single adult females in the United States and Canada had some interesting gems.
Did you know that single women prefer laptops while single men prefer desktops? Among the adult singles surveyed, 47 percent of women said their next computer would be a laptop, and 29 percent said it would be a desktop, while 47 percent of men said their next computer would be a desktop and 38 percent said it would be a laptop.
Forty-four percent of all single women surveyed own a game console, compared to 53 percent of single men, confirming reports from International Game Developers Association and Entertainment Software Association illustrating that women do play video games.
When it comes to handheld-game devices, 27 percent of single women surveyed count themselves as owners while 29 percent of single men said they have one, according to the study. Single women, meanwhile, surpassed single men slightly on digital-camera ownership, 78 percent to 76 percent.
Alas, less than 20 percent of single women said they followed technology news, compared to less than 40 percent of single men.
(Credit:
Forrester Research)
In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. E-mail her at candacelombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET. 
If there are sex-related differences in affinity for technology between single males and females overall, and I don't know either way, they were probably weeded out by restricting the sample to these self-selected subsets.
The data thus prove nothing, except that you don't need valid conclusions to get published. That, sadly, is not news.
- by glitrbug May 24, 2009 10:13 PM PDT
- I wish they had asked about Kindles. I wonder how that breaks down. Personally, I seem to hook up computers, fill I-pods, & set up DVD recorders as often for my guy as girlfriends. Love those tech-toys! Diane
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