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March 20, 2009 8:37 AM PDT

Green oil, fuels adopted by IMSA's U.S. Le Mans

by Candace Lombardi

G-Oil's 5W-30 motor oil is biodegradable.

(Credit: Green Earth Technologies)

G-Oil, made from in part from animal fats, is a now the official motor oil of the International Motor Sports Association's American Le Mans Series.

The two groups announced the change in a joint statement released Thursday.

The sanctioning by the International Motor Sports Association is an added bonus for Green Earth Technologies for attracting consumers. The company's G-Oil SAE 5W-30 received certification in early March from the American Petroleum Institute for meeting the performance specifications standards for gasoline engine oils. It then got the go-ahead to use the certification logo on its packaging.

Prior to that, the Connecticut-based company was only able to offer a 2-Cycle G-Oil and a 4-Cycle 10W-30 G-Oil for use in things like tractors and lawn mowers.

"Green Earth Technologies' G-Oil and their eco-friendly business model is a perfect match for our series," Scott Atherton, the American Le Mans Series president and CEO, said in a statement. "We anticipate additional environmentally focused companies to follow Green Earth Technologies' lead."

The change is part of a big push by the American Le Mans Series to distinguish itself as the environmentally friendly racing organization.

All cars in IMSA's American Le Mans Series can now run on one of four alternative fuels: cellulosic E85, E10, clean sulfur-free diesel, or gas-electric hybrid.

The push began a few years ago, when the U.S. Environmental Protection Agency and Department of Energy approached IMSA to help them with an image problem. In IMSA's own words, it was told that there was a need for "something to demonstrate to the U.S. public and automakers alike that fuel efficiency could be cool and sexy."

Unlike other racing entities, the IMSA organization in both the United States and Europe focuses on engineering innovations in the cars, rather than driver skills exclusively, which allows more leeway from year to year on how cars can be made and run. This made the IMSA a candidate for introducing green technology into racing, according to the American Le Man Series.

In 2002, the 24 Hours at Le Mans, the legendary French endurance race run by IMSA, was won by Audi, with its diesel-powered Audi R10 TDI. That year, E10 was also introduced at American Le Mans as a fuel option.

In 2008, American Le Mans introduced E85, which used only cellulosic ethanol, not ethanol from cereal products. This year, the first E10 electric hybrid car is racing.

The move to G-Oil, while interesting, in terms of giving the product more legitimacy, is less significant in terms of how it might change IMSA.

While the G-Oil logo will take prominence at racing events, and be used by all IMSA service vehicles, it has not yet been made mandatory for the race cars themselves. Of course, the racing season has already started. The American Le Mans Series could decide to include it as a rule for next year.

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. E-mail her at candacelombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.
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by lfayziya March 20, 2009 9:55 AM PDT
The move to G-Oil, while interesting, in terms of giving the product more legitimacy, is less significant in terms of how it might change IMSA
Reply to this comment
by AndreaB777 March 20, 2009 10:00 AM PDT
Aren't you worried about what happens when G-Oil runs out of animals to puverize for their "oil?"

Andrea B.
Reply to this comment
by phoenix71--2008 April 17, 2009 11:39 AM PDT
Animals are a renewable resource.

What's more, cows are not being slaughtered just for the beef tallow that is being used to make this oil. The beef tallow is a by-product (think "excess fat") that would otherwise be thrown away.

According to a spokesman for G-Oil, there exists enough discarded beef tallow in the US every year to make enough G-Oil to run in every vehicle in North America.

Beats buying donisaur juice from the Middle East, I think.
by Neudezign March 23, 2009 11:26 AM PDT
I think this is a good thing! This is a good step in the right direction for motorsports in general. The ALMS has been one of my favorite motorsports events to watch for the past 10 years and I think it's great they're making strides to be more "green", more so than other racing series (you know who you are!) At the same time, I hope "going green" also means "saving green". Unfortunately with the state of the economy, it's harder and harder for teams to obtain the proper amount of funding to properly maintain their vehicles and staff for all events throughout the entire season. I'm wondering if teams will get some sort of discount against their overall operating costs for using the G-Oil product or possibly earn more point towards the Michelin® GreenX® Challenge?

"While the G-Oil logo will take prominence at racing events, and be used by all IMSA service vehicles, it has not yet been made mandatory for the race cars themselves." I'm curious to see how the product will hold up once teams start using it. I think it's safe to say if the product hinders performance or doesn't hold up to a 12 hour or 24 hour race... teams won't use it in their race cars, maybe all their other vehicles but not the bread winner!

That's where the product truly needs to prove itself, out on the race track.
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About Planetary Gear

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating in her blog, Planetary Gear. A journalist who divides her time between the US and the UK, Lombardi has written for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com and Gamespot. Email her at CandaceLombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.

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